Christopher Hahn’s Post

🏈📺  Are you tuning in to the Super Bowl for the ads or the football? With a staggering 150 million viewers, the Big Game isn't just about touchdowns and field goals—it's a cultural phenomenon where people tune in for the unveiling of some of the most iconic and memorable advertisements of the year. In our latest article, we explore the impact of Super Bowl ads on culture and consumer behavior through concepts like: 🌟 Cost Signaling: How brands signal quality and credibility through advertising. 🌟 The Power of Public Statements: Why making a public commitment can be more impactful than a private promise. 🌟 Cultural Imprinting: How ads shape societal norms and consumer perceptions long after the game is over. The best part? You don’t need a Super Bowl-sized budget to leverage these concepts. From understanding the perceived value of media to crafting consistent messaging, there's something for every brand looking to make a meaningful impact. Find the link to our next article in the comments and join in on the conversation. #SuperBowl #BehavioralScience

🏈 While some tune in for the football action, I'm all about those Super Bowl ads! 💥 With big brands shelling out around $7 million for just 30 seconds of airtime (not to mention production costs and celebrity endorsements), the anticipation for this year's ads is sky-high, with expectations to surpass last year's staggering 115 million viewers. From heartwarming to humorous, Super Bowl ads can make or break a brand's image. For me, the standout ads from last night's lineup were truly memorable: 1. Dunkin' Donuts stole the show with 'The DunKings' featuring an all-star cast including Ben afleck Matt Damon, TomBrady, and more, delivering a self-aware and entertaining spot. 2. Homes.com enlisted celebrity powerhouses Dan Levy and Heidi Gardner for a series of quirky and memorable videos. 3. Verizon collaboration with Beyoncé was simply top-notch, captivating audiences with its star power and message. But here's my take: I'd love to see more content creators involved in the Super Bowl frenzy. With the creator economy booming, their unique perspectives and storytelling prowess could add a whole new dimension to the advertising landscape. Here's to hoping we see more diversity and innovation in future Super Bowl ad lineups! 🚀 #SuperBowlAds #creativeinnovation #creatoreconomy

Super Bowl — the ultimate marketing spotlight 🏈 It's that time of the year again — the Super Bowl fever is on and the buzz surrounding the half-time show is hotter than ever! As millions tune in for the thrilling clash on the field, savvy marketers are seizing the opportunity to captivate audiences like never before. From epic commercials to viral social media campaigns, the Super Bowl is the ultimate platform to showcase creativity, innovation, and brand power. As someone who's insanely interested in #branding and #brandidentity, this is a delightful spectacle. Here's why: • 115 million viewers • $7,000 get-in ticket price • $15 million halftime show • $7 million 30-second commercials • $600 million in ad-revenue for CBS • 1,000+ private jets and $2.5 million suites Thanks to Joe Pompliano for sharing these statistics earlier. So, whether you're launching a new product, boosting brand awareness, or simply aiming to spark conversations, now's the time to shine! Get ready to steal the spotlight and make your mark on one of the biggest stages in the world. #SuperBowl #HalfTimeShow #SuperBowlLV111 #MarketingMadness #marketing

Who Won the Week makes its 2024 debut with a review of all the latest news at the intersection of sports media and TV #advertising — including Pop-Tarts’ big bowl week and the NFL’s massive Christmas ratings. On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) break down why Kellanova Pop-Tarts’ sponsorship of a college football bowl game was a success — even before the brand’s viral, post-game activation. Plus, the #NFL took a bite out of the #NBA’s Christmas Day ratings, and online retailer Temu had a successful outing in its first TV ad airing since February 2023. All that and more, on this week’s Who Won the Week! This week’s insights with time stamps: (-7:20) - NBA’s Xmas Day ratings fall 30% YoY, NFL’s grow 30% (-5:14) - Pop-Tarts airs 6 of its 10 most effective 2023 ads during Pop-Tarts Bowl (-1:35) - Online retailer Temu scores big in first TV ads since Feb. 2023

🏈 Super Bowl LVIII: Marketers Gear Up for the Grand Stage! 🌟 Despite tightened budgets, marketers are set to make a splash at Super Bowl LVIII on Feb. 11, 2024. CBS nearly sold out its advertising inventory by November, with a 30-second ad reportedly priced between $6.5 and $7 million, mirroring the costs from the previous year. The continued enthusiasm is driven by the strong consumer interest, evident in the record-breaking 115 million viewers during the 2023 Super Bowl on Fox. 🎤 Halftime Headliner: Usher takes center stage at the Super Bowl LVIII Halftime Show, sponsored by Apple Music for the second consecutive year. The convergence of music, tech, and sports promises a captivating spectacle. 🔮 Trends to Watch: As marketers prep their playbooks, the integration of buzzworthy tech like generative artificial intelligence and the timeless appeal of celebrities will shape the advertising landscape. 🎰 Las Vegas Milestone: The game at Allegiant Stadium in Las Vegas marks a significant moment, highlighting the evolving role of sports betting in sports marketing. 🚀 Flashiest Annual Display: Stay tuned for updates on brand announcements in the lead-up to the big game. Super Bowl LVIII promises to be a showcase of innovation and creativity in the advertising world. Superbowl UK TikTok #SuperBowlLVIII #Marketing #Advertising #Innovation #SportsMarketing #management #leadership #leadershipdevelopment #leadershipfirst #mentoring #leader #manager #thoughtleadership #managementdevelopent #humanresources #influencer #marketing #brand #personalbrand #redbull #monster #tiktok #instagram

The Super Bowl isn't just a showcase of football greatness; it's an arena for advertising brilliance. As we reflect on the commercials that made us laugh, think, and even shed a tear, here's a key takeaway: embracing diversity in your advertising strategy is the ultimate touchdown celebration! Reflect on the inclusivity in ads—authentic inclusion leaves a lasting impression. Extend the buzz beyond TV—engage on social media for a post-game win. Diversification isn't a one-time play; it's your strategy for long-term impact. Stay relevant by adapting to evolving conversations post-Super Bowl. Post-game, celebrate the creative variations that worked and incorporate lessons into ongoing campaigns. #diversify #advertising

Consider this: a mere 30-second spot during the Super Bowl cost $7 million! 💸 in 2024, 59 brands chose to air their ads during the Super Bowl. While for many companies it's a worthwhile investment in reaching millions of engaged viewers in one fell swoop, I always wonder how would these ads be perceived in Europe. 👀 Well, we are definitely not their target client, so let's just watch the best rated ad of 2024 👇 #superbowl #bestad

It’s here! Super Bowl 2024 isn’t just about the Kansas City Chiefs vs. the San Francisco 49ers (or the other team: Taylor Swift and Travis Kelce). Like most people, I'm excitedly preparing for the Super Bowl and looking forward to the commercials. As a marketing professional, I watch with two lenses: as a fan and as a marketer. This year, with so much happening in the world, I believe that three things are essential for a great ad: 1. an emotional connection 2. a powerful message 3. memorability Emotional connection tends to go hand in hand with the other two. When we feel something, we're more likely to remember it and talk about it. I've seen the Super Bowl ad previews and have my front runners, but the real test is seeing them on the big screen with others. So, what do YOU think makes the best ad? What do you look for? Is an emotional component important to you, or do you prefer something light-hearted, funny, or with celebrity appearances? Share your thoughts in the comments below. 👇 #SuperBowl #Marketing #Advertising #EmotionalConnection #PowerfulMessage #Memorability #taylorswift #advertisingstrategies #commercials

My predictions for Super Bowl 58 ads (so thrilling that you can actually say "Super Bowl" outside of ads): It's all about the sphere. And Taylor Swift. The sphere, not unlike Super Bowl ads themselves, is a rare occasion when Americans actually care about a media buy. I’m really looking forward to seeing what brands manage to get on the sphere, and what they actually put on it. I hope it’s very sphere-optimized. I think brands will also try to find legal ways to reference Taylor Swift being at the game. If not in the spots themselves, it’s definitely going to be part of their social plans. Beyond the Super Bowl, I think we will start to see more Super Bowl-like advertising throughout the year. People are ready for lighter, less self-serious spots. The Walmart x Mean Girls spot was a good example of the desire to see fun ads beyond one day out of the year. Thanks LBBonline - Little Black Book

Do you want to reach young, affluent listeners? Extend reach? There is a higher level of sports engagement among radio listeners compared to TV viewers. AM/FM listeners are significantly more likely to use the NFL app & engage in sports betting. This translates to a deeper trust in products and brands, with radio listeners being 37% more likely to influence others in their consumer choices. I can help!