Church & Dwight Co., Inc.’s Post

You heard it here first: Penny Black has been a true "game changer" for Shakeup Cosmetics | B Corp™. 🔥 Together, we've transformed the beauty brand's unboxing moment, making it hyper-personalised and unforgettable (even to potential investors) – ultimately, boosting their average order value by 27%. Discover how by reading the full case study here: https://bit.ly/3AeO7Be

I spoke with Yahoo! Finance yesterday about the prestige beauty market. Growth comes from quality products that deliver consistently, innovation in 'skinification', expanding ecommerce presence and of course, having a product like our Real Flawless Foundation become a viral sensation overnight certainly helps!Congratulations to the Orveon team on our Q1 growth. Link to use: Prestige cosmetics are on the rise: Top beauty trends (yahoo.com)

Originally, a California cosmetics manufacturer described themselves with "Creating quality products with first-class care"—a statement too generic, fitting any number of industries. My team and I shifted gears, crafting a unique, five-word sentence that encapsulates their ethos and process distinctly. Now, these five words don't just live on their website; they echo through sales conversations and across conferences nationwide, truly setting the brand apart. This is more than just a first sentence —it's their identity. #BrandTransformation #MessagingClarity #CosmeticsInnovation #firstSentence

This week on SHE-talks E-commerce, we chat to Vanessa Megan Gray Lyndon, founder and formulator of Vanessa Megan Skincare. She shares her journey from experimenting with skincare in her kitchen to running a globally recognised brand. We dive into: ✨ The story of how Vanessa started selling her products at local markets, and how the lessons she learned there helped her turn her small business into a global brand. ✨ How Vanessa strategically uses awards and certifications to build credibility and trust with her customers. ✨ Why she decided to scale back and focus on what she does best, without trying to offer everything to everybody. Tune in to hear this epic conversation — Link in the comments! 👇 Lisa Jones Melissa Haque #ecommerce #ecommercetips #ecommerceadvice

"Join CEO Tonja Lindsay, the driving force behind Phenomenal Cosmetics Inc., as we explore the transformative power of beauty from within and beyond. Discover the story behind the brand, its mission to empower, and the journey towards embracing beauty, inside and out. Tune in for an inspiring conversation on 'Empowering Beauty: Inside and Out.' 💄✨ #EmpowerWithPhenomenalBeauty"

10. Banish acheronian circles and blemishes with a fewer swipes of this Maybelline concealer, a concealing instrumentality with an attached sponge for casual breezy application. Kayla Suazo / BuzzFeed Promising review: "I americium a constitution snob. I person stupidly precocious standards for cosmetic performance, and drugstore brands person fto maine down each azygous clip I've fixed them a shot. So erstwhile I graduated from Covergirl to Sephora aft college, I ne'er looked back. My kit is afloat of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this happening is genuinely great.The sponge applicator is amended than you think. Firstly, it's antimicrobial, truthful you don't person to interest astir the hygiene aspect. Secondly, its quality to blend the merchandise is outstanding. The concealer itself doubles arsenic a highlighter, it looks bully without primer, and it lasts truthful overmuch longer than you'd expect." —Sarita Get it from Amazon for $8.80+ (available successful assorted sizes and shades). #innovation - #management - #technology - #creativity - #futurism - #startups

In this episode, immerse yourself in the story of Colorbar Cosmetics Pvt. Ltd., a brand synonymous with quality and innovation. Discover the CX strategies that have propelled the brand to new heights and how Samir K Modi's vision has cultivated a beauty brand that truly understands and caters to its customers. #MastersofCX #ETCXPlus #CXLeadership #CXStrategy #InnovationInCX #CXNetworking

The amazing Ainsley Waller and I were just talking about how much we love this campaign. For both of us, it’s so exciting to see a well-known, much-loved brand like E.L.F. BEAUTY move towards imagery and product names that set it apart from drugstore compatriots and align it with what you might see from excellent smaller brands like kimchichicbeauty or Trixie Cosmetics. What do you think, #namers and #artdirectors? How are niche beauty brands influencing the mainstream space?

What do Gwen Stefani, Serena Williams, and Selena Gomez have in common? Aside from all being talented…They all have a makeup brand! The cosmetics industry is estimated to generate $100 billion in revenue in 2024 (Statista). It is easier to carve your piece of a large pie than to bake a whole new cake. You don’t have to offer a revolutionary product to create a splash. Lean into and hone your talents. Offer a product in a category with people already on the market… And watch your revenue soar. PS. Fascinated to watch what happens with Serena. Her key product differentiator is makeup designed to sweat in. PPS. Follow Agata Konopka for more

What's new it retail? 1. Redecor and Revlon Bring Beauty and Design Together 2.Crocs reaches ‘record’ annual revenue of nearly $4B 3. Target’s New Private Label Brand to Offer Cosmetics Retail industry is shaping ! What's your take on this? Let us know in the comments ! #retails #ecommerce #dtc #news