Bealonians Football Club, a grassroots football club deeply embedded in the community of Redbridge, London, faced a severe threat to its future when the local council planned to lease Oakfield Playing Fields to West Ham United FC.
The move would displace the club's 600 members, which include 29 youth teams and ten adult men's teams, as well as several local cricket clubs and community organisations.
That's where BIG little London stepped in.
The agency had a tight timeline, with less than two weeks before a critical council committee meeting. The PR campaign was multifaceted and meticulously planned to ensure BIG impact.
The relentless PR efforts led to widespread media coverage and public support, significantly raising awareness of the issue:
📰 Media coverage: The campaign secured coverage from major outlets including a three-minute broadcast slot on BBC News, features within Yahoo News, Evening Standard, and various local and sports-specific platforms.
🫶 Public engagement: The Change.org petition played a crucial role in rallying public support.
⏪ Council reversal: Ultimately, the council announced in January 2024 that it would revoke its decision to lease Oakfield Playing Fields to West Ham United, a significant victory for Bealonians FC and the local community.
Want to secure press coverage but don't know how? Talk to Emma or Alice about our Get PR-Ready workshop, giving you access to our team of PR experts who within a month, will make sure your brand is fit for journalists' attention.
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2moThank you for the opportunity to be part of this terrific team, Jennifer Stoll, PhD, STS! I'm excited to get to work!!