Citrus Club’s Post

𝐖𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐡𝐨𝐬𝐭𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 𝟓𝟎𝟎+ 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐢𝐬 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲 𝐟𝐨𝐫 𝐌𝐢𝐦𝐨𝐬𝐚 𝐅𝐞𝐬𝐭! 𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐞𝐯𝐞𝐧𝐭𝐬? When I first started, we didn't host community events like bar crawls, and to be honest, everyone on my team thought we weren't missing out on anything. I often heard: •"There's no money in those events." •"It's more hassle than reward." •"Why do it? We will be busy anyway." Here's where it gets interesting: we own multiple venues in the same building, so our YoY data is fun to evaluate and see what works! 𝐕𝐞𝐧𝐮𝐞𝐬 𝐭𝐡𝐚𝐭 𝐡𝐨𝐬𝐭𝐞𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐞𝐯𝐞𝐧𝐭𝐬 𝐝𝐢𝐝 𝟏𝟎𝐱 𝐭𝐡𝐞 𝐚𝐦𝐨𝐮𝐧𝐭 𝐨𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐡𝐚𝐧 𝐭𝐡𝐨𝐬𝐞 𝐭𝐡𝐚𝐭 𝐝𝐢𝐝𝐧'𝐭. This is not by mistake—10x the revenue with $0 invested in marketing. Community events not only introduce you to hundreds of potential repeat clients but also do what we all strive for in hospitality: they bring people to your place! 𝐍𝐨𝐰, 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰—𝐰𝐡𝐚𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐞𝐯𝐞𝐧𝐭 𝐜𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐯𝐞𝐧𝐮𝐞 𝐡𝐨𝐬𝐭 𝐧𝐞𝐱𝐭? Maybe it's a chili cook-off, a 4th of July Weekend BBQ, or a Mimosa festival like the one we will be hosting this week! #CommunityEvents #RestaurantMarketing #LocalBusiness #CustomerEngagement

Heading to a sweet locale for your next event? Lean in to the location to inspire your event theme, from featuring local dishes to supporting an important cause in the community. Plan fun adventures, inspire innovative ideas and immerse attendees in the local culture for an experience to remember! 🧳 Where was your favorite event located? 📍 #CCCgetsMktg #contentmarketingstrategy #corporateevents #inboundmarketing #eventmarketing

So we just finished our NYC event for Filipina on the Rise and I was looking through the photos, and this is the one that stood out to me the most, from all our other [very beautiful] photos! While we had a great turn out again (almost 100 people!) and a very powerful panel of speakers, delicious catering (yay Filipino food!), from the faces of these photos, I would check this off as "Event Success!" 😊 Why? It shows me that attendees are ENGAGED with EACH OTHER. Most of our attendees come SOLO not knowing anyone, so this synergy makes us proud In the past 3 years now of throwing sold out community events around the country, I've learned that people are really hungry for 1) belonging and 2) relationships. I've stopped measuring success by just attendee count, but by these 3 things: 1) Are people feeling seen, valued and heard in the event? (not just watching people on stage!) 2) Are people engaging in new, in-depth conversations? 3) Are people walking away with relationships that will CONTINUE after them? There's a HUGE difference between *Events* and *Community Building* How I make sure our environment is set up to make sure everyone is talking and our community is FR BUILDING- 1) Upon arrival, attendees receive an icebreaker and assignment of finding someone to talk with prompt received 2) I put conversation starters and question cards AROUND the room 3) We engage with the audience during panel talks What are elements in community events that have had you actively participate and build relationships after? Chat with me about global #communitybuilding :)

🎯 Event Impacts: Uncovering the Full Value of Hosting Major Events From economic gains and community well-being to boosting city image and creating lasting legacies, understanding the wide-ranging impacts of major events is key to evaluating the real benefits of bidding and organizing. It’s not just about the immediate payoff—it’s about the long-term effects on the host city and its people. When a host city (or event organizer) commits to the costly process of negotiating and bidding, they must understand the potential event’s benefits and how it aligns with their goals and criteria for major events. #EventImpact #MajorEvents #HostCity #EventLegacy #EventBenefits

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📢 New Blog Post Alert! 📢 I'm excited to share my latest article: "Building Community Through Events: How Small Hospitality Businesses Can Make a Big Impact" As an independent hospitality business owner, are you looking for ways to strengthen your community connections? In this post, I explore how hosting events can be a game-changer for your business and your neighborhood. Key takeaways: The power of events in fostering community bonds Practical tips for small businesses to host impactful events How community engagement can drive business growth Read the full post here: https://lnkd.in/ecMyWzCG #SmallBusiness #Hospitality #CommunityBuilding #Events What strategies have you used to build community around your business? Share your experiences in the comments!

Discover What's Happening with @AlmorCarpets Check out Almor Carpets on What! Explore their offers, events, and leave a review to help others discover their great services. Spread the word! Support Local, Use Local, Buy Local – Let's support #AlmorCarpets together Almor Carpets is one of the many local businesses we promote on What. Discover their offers, events, and more. Leave a review or share their page to show your support. We regularly promote our partners on What and through Facebook, Twitter, Instagram, and LinkedIn. Our message is simple: "Support Local, Use Local, Buy Local." What makes it easy to find and support local... https://lnkd.in/e5JZpQ6f

"From ice carving to holiday festivals, winter events are great ways to help support small business owners and provide your community with year-round opportunities for placemaking and connection." Check out these five examples of innovative and interesting winter events from across the Main Street Network. Read here: https://bit.ly/4grSxV7

When I was 20 years old, I had my first business idea: I wanted to start a marketing and promotions company. At the time, this meant I wanted to coordinate and host events at nightclubs and bars. When I told my mom, the first thing she said was “but you don’t like talking to people.” And she was right. It took a lot of time for me to open up in social situations, which made me seem extremely shy. But I also found that I got defensive when people questioned me too much or stared at me a little too long. Definitely not someone you’d expect to be gallivanting around nightclubs promoting social events. She had a point. In fact, when she first said that to me, I found myself getting defensive! Then I thought about it. I decided I was going to prove her wrong. Show her I was a very social person who would thrive in this kind of environment. How was I going to do this? I made a decision: I would start talking to everyone whenever I had an opportunity. And I meant everyone; my friends, the gas station clerk, random people at the mall. At first, I felt REALLY uncomfortable. But slowly, I found that I enjoyed talking to and learning about people. And I liked them learning about me. Soon, I was walking into bars, lounges, and nightclubs to market my services with no fear. Because aside from MySpace, there wasn’t much social media at the time. (Yes, I'm dating myself...) And slowly, my business grew to where I was hosting weekly events at a handful of places as well as managing a small staff. Eventually, I left that scene and created a consulting firm, providing marketing and public relations support to a variety of clients; the public sector, doctors, local festivals, and everything in between. In the end, it had nothing to do with being able to tell my mom “I told you so.” It had everything to do with following my curiosity, trusting my instincts, and truly enjoying what I did. Now, I bring that same energy to my clients, small business owners, as a lawyer running my own practice. Because back then, I thought my only problem was becoming more social. But I didn’t really know what I didn’t know. I didn’t understand the importance of business plans, contracts, how to transition and grow a business, or what it meant if I got sued (which thankfully I did not). But I do now. And my goal is to make sure any person interested in small business does too, so they can chase their curiosity, trust their instincts, and find their passion. #businessattorney #smallbusinessowner #smallbusiness #entrepreneurship #success

What does a tall brunette and a short blonde have in common? We co-host the most talked about networking events in London: The London Collective And guess what? Tickets for our January 23rd event at the stunning Marylebone Hotel went on sale on Monday, and we’re already over 60% sold out 😱 (Yes, these events always sell out!) Wondering what makes these events so extra? Let me give you the rundown: 🏨 Venue: A bougie setting in the heart of Marylebone. 👩💼 Guests: 100 of the sharpest CEOs and leaders in the room. 🍲 Food: Canapés you’ll actually want seconds of. 🍸 Drinks: Premium pours to toast new connections. 🎤 Speaker: The brilliant Matt Roberts from Matthew Olivers. 🎁 Goodie bags: Because who doesn’t love a little swag? 🤝 Purpose: Start 2025 your way—with new relationships and fresh opportunities. These aren’t just networking events; they’re an experience. Think high-energy, high-value, and (dare we say it) a little bougie 💅 So, are you ready to kick off 2025 in style? We are. And we’re doing it with more connections, more deals, and a little extra sparkle. ‼️ Don’t wait—grab your ticket here before they’re gone ⬇️⬇️⬇️ https://lnkd.in/ekquGa7p.