City Football Group’s Post

Griezmann steps into a new era with Decathlon 👟 Griezmann’s new boot deal is a bold move, choosing Decathlon over traditional big-name brands. It’s not just about the boots; it’s about accessibility. By partnering with a brand known for affordability, he’s bridging the gap between professional football and grassroots players everywhere. This partnership could redefine how athletes connect with fans, showing that you don’t need a luxury brand to make an impact. It’s a reminder that sport belongs to everyone, no matter the price tag. Could this inspire more athletes to prioritise inclusivity in their partnerships? #SportsMarketing #FootballSponsorship #Inclusivity #GrassrootsFootball #BrandPartnerships #SportsBusiness

Sponsor-Grid - I have to admit that I find it impressive. Once a year, the Formula 1 comes to Monza and builds an entire city around the famous race track, the Autodromo. It seems to get bigger and bigger from one Gran Premio to the next which is testament to the growing popularity of the Formula 1 worldwide. No wonder that fashion brands (think about HUGO BOSS with Boss and Hugo or Tommy Hilfiger) want a piece of the action. However, that’s easier said than done. When almost everyone does something, how do you stand out and get heard? I’ve had the chance to wander around the paddocks before the race and studied the never ending lists of sponsors. One of them I’ve found particularly interesting (see below). It’s the one of the MoneyGram Haas F1 Team where Palm Angels is involved. “Oh really? Palm Angels is in the Formula 1?”, I thought when I saw it. Maybe it’s my fault that I wasn’t aware of its involvement. Or maybe there are just so many sponsors that you risk loosing track of them … What do you think? Happy Sunday!! #sport #race #branding #marketing #sportsponsoring #fashion #luxury #luxus #marketing #clothing #apparel #retail #entertainment #motorsports #event

Thank you LinkedIn and adidas for the cool post! As a long-time adidas brand fan and soccer enthusiast since age 8, I keep a pair of superstars and sambas in my closet. The Dassler Brothers' story is a fantastic example of competition, brand positioning, and game theory within marketing, strategy, and economics tactics so this is very timely as I’m about to take world reknown Professor Alexander Chernev EMBA marketing strategy course Northwestern University - Kellogg School of Management. Aligning with a brand that I can relate to has been important in my career, and education. Leading procurement for major brands like #Barbie and #adidas allowed me to work closely with some of the world's best #marketing teams, and agency and marketing partners globally. And being able to obtain a business degree with a marketing focus from USC Marshall School of Business and as an MBA candidate at Northwestern University - Kellogg School of Management, reminds me of how fantastic it is when life comes full circle connecting my personal experiences with brands that I can relate to. Reading about the feud between the Dassler Brothers and the subsequent rivalry between adidas and Puma brought back memories. Both brands have a special place in my heart from early in life, especially adidas iconic Copa Mundial that perfectly suited my soccer needs to those shiny new Superstars and Sambas that I could never wait to wear. The proximity of adidas and PUMA Group Global HQs in Herzo, Germany, reminds me of the major sport brand HQs near Portland, Oregon, such as Nike and adidas, showcasing the significance of talent acquisition for these giants. Proximity competition is an age old game that has stood the test of time! As an Adi Alum, I'm grateful for the impact this brand has had on my life, and now this brand (and thankfully the world) allows me to embrace comfort and style in my day-to-day work attire. So I’ll end by asking one question… Team #Puma ❤️🤍 or Team #adidas 🖤🤍? 👟 #brandloyalty #soccerfan #fashion

SportWest and ISC SPORT have agreed to a three-year extension of their partnership, with the global brand to continue as the Preferred Apparel Partner for SportWest. ISC has delivered performance teamwear to every level of sport for more than 30 years on market leading delivery timeframes for their customers, and with local staff based in Perth, the ISC team are available to support local sport in the WA community at every level. Read the Full Media Release here: https://lnkd.in/gAwf_ajZ

Diversity is a powerful word. 

🚀 Luxury meets Speed: Louis Vuitton x Formula 1 🏎️ Luxury fashion and high-speed racing are coming together! Louis Vuitton is now an Official Partner of Formula 1 and the Title Partner of the 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝟭 𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗚𝗿𝗮𝗻𝗱 𝗣𝗿𝗶𝘅 𝟮𝟬𝟮𝟱. As F1 celebrates its 75th anniversary, Louis Vuitton will have a big presence at races worldwide. This includes trackside branding and the brand’s famous Trophy Trunks, which will be seen before races and on the podium. Louis Vuitton has made Trophy Trunks for top sports events like the FIFA World Cup and the Ballon d'Or . Now, it brings its style to Formula 1 with the message: “𝗩𝗶𝗰𝘁𝗼𝗿𝘆 𝘁𝗿𝗮𝘃𝗲𝗹𝘀 𝗶𝗻 𝗟𝗼𝘂𝗶𝘀 𝗩𝘂𝗶𝘁𝘁𝗼𝗻.” This partnership shows how fashion, sports and entertainment are coming together like never before. 🔥 What do you think about this mix of luxury and motorsport? Let’s chat in the comments! 🚀🏁 #LouisVuitton #Formula1 #LuxuryMeetsSpeed #F1 #Motorsport #BrandPartnership #Victory

The biggest sponsorship in the history of Formula 1 officially started on New Year's Day as French luxury giant LVMH kicks off its 10-year $100 million per year deal with #F1. TAG Heuer maybe one of its most visible brands on display but expect other portfolio brands such Louis Vuitton & Moët Hennessy to be highly active. Look out for #creative integrations, #content driven over a plethora of #media channels as well as innovative on site and off site #activations as this year's 24-races as they start to role out the partnership. #LVMH #TagHeuer #MoetHennessy #LouisVuitton #Partnership #Sponsorship FIA – Fédération Internationale de l'Automobile LinkedIn TikTok @

In the world of sports, mistakes happen—and sometimes, they happen in front of millions of viewers. What sets a brand apart isn’t avoiding mistakes, but how it handles them. PUMA Group recently faced a potential PR disaster when Marc Cucurella, one of their athletes and a #Chelsea FC player, slipped twice wearing their newly launched Future 8 boots during a match against Tottenham Hotspur. One of those slips led to a costly goal for Chelsea. To make matters worse, Cucurella switched boots mid-game and later posted a picture of the Future 8 boots in the trash bin. Ouch. That could’ve been a knockout blow for any brand. But PUMA? They turned it into a win. Cucurella had switched to another pair of PUMA boots mid-match, delivered an assist that sparked Chelsea’s stunning comeback, and the game ended in a thrilling 4-3 victory. Ahead of Chelsea’s next The Premier League game, PUMA capitalized on the narrative with humor and creativity. They posted a picture of Cucurella standing next to a wet floor sign featuring a stick figure with his signature afro and captioned it: "It’s not how you slip, it’s how you bounce back." A masterclass in damage control turned into brand engagement gold. Instead of shying away from the incident, PUMA owned it with humor, authenticity, and a message that resonates: bouncing back is what matters most. What do you think of PUMA’s creative approach? A bold move that paid off, or could they have handled it differently? #PUMA #BrandMarketing #CrisisManagement #SportsMarketing #CreativeStrategy #ChelseaFC #MarcCucurella #PremierLeague #Football #MarketingLessons #BounceBack

Big news in the watch and racing industries, as Rolex are set to cede their Formula 1 sponsorship to LVMH next year. I’m curious what your thoughts are, especially regarding luxury brands sponsoring / advertising in sports. #luxury #retail #watches #formula1 #rolex #lvmh #advertising #adpr #sports