When two of our best customers, Pål and Jon from Sanity (a leader across some of the biggest G2 categories!), told me that G2 signals were some of their best signals alongside Koala, I knew we needed to do a collab. Fast forward two months, and I'm incredibly excited to announce Koala's G2 integration.
The result feels a lot more magical than I initially thought. Here's why:
Raw G2 data:
- Tons of incredible signals
- A little noisy (some great in-ICP stuff, but a lot of noise too)
- Isn't split well by territory (e.g., reps don't have an easy way to subscribe to their territory)
Koala:
- Understands which accounts are in-ICP
- Encodes territories
- Has additional first-party context
When Raw G2 + Koala come together, it feels like ✨ because you're only getting the relevant, in-ICP signals for your territory. And you're getting a ton of additional context about what's going on in the account beyond the G2 signal.
While I am highly suspicious of most of "the dark funnel," G2 stands out as an incredibly valuable and high-quality data source. Proud to be a part of their ecosystem and have their data in ours.
Check it out here: https://lnkd.in/gt52DpQm
Shoot me a DM if you have questions/want to see a demo!
Congrats Kevin, Andy and all of Clari. When customers speak - it means the most.