Clayton Davis’ Post

Stories & Ink has just launched in Target and Superdrug 🚀 Here’s a look at how we conquered the challenges of shifting from a solely D2C brand, to mainstream retail. #brand #retail #dtcbrands

Stories & Ink has just launched in Target and Superdrug! 😍 Here’s a look at how we conquered the challenges of shifting from a solely D2C brand, to mainstream retail. #storiesandink #retailbrand #omnichannel #robotfooddesign

Online, packaging is the final part of the experience. But in retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #omnichannel #robotfooddesign

Not one minute after reading Ad Age's article about DTC brands cutting back on agencies, did our refreshed Stories and Ink case study go live. Spooky 👻 We've always looked at our experience creating Stories and Ink as a 'put your money where your mouth is situation' – giving us valuable insight on the hurdles DTC brands face, from things like securing investment to bringing the experience into retailers. Insight that helps the whole team too, from strategy right through to production. Check out our recent case study to see how the gang tackled our most recent challenge: conquering mainstream retail shelves in Target and Superdrug across the US and UK. #dtcbrands #brand #omnichannel #robotfooddesign

Online, packaging is the final part of the experience. In retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #retail #dtcbrands #robotfooddesign

Clarkston's retail and beauty industry expert, Sarah Covill Broyd spoke to Beauty Independent about the expected retail transition of rhode skin. See her quote below, and the full article here: https://lnkd.in/eyay-9sD Hailey Bieber is playing perfectly into consumer trends with #Rhode. She is capitalizing on ‘#minimalbeauty,’ a trend that she helped drive with her own look. In addition to the minimalist look, her #minimalist packaging aligns with the overall feel of the brand. Further building on that minimalism, she carefully crafts her ingredients and creates transparency with the products on her website. Her brand’s price points and target audience suggest that the brand will do better at a higher price point in retail. From a brick-and-mortar perspective, Sephora will align better from a shopper and brand positioning standpoint than Ulta, which tends to carry a wider product variety and lower price point. Bieber has driven interest and excitement through social media about her brand, and the anticipation of a broader #launch is growing. But, should she go into retail right away? Maybe not. Her platform and her ability to influence is substantial. Her self-image and brand carry enough weight to continue to drive consumers to a website and sell direct to consumer in the short term. Fully launching into #retail, with high anticipation, but without clear supply and demand signals, brings a lot of risk. If out of stocks occur early, younger in-store shoppers may grow impatient and buy another brand while in store. I’d personally use Bieber’s website as a test ground to launch her portfolio of products to see which ones are most popular and to stabilize supply and demand. She has an opportunity to continue to drive engagement on her website and then promote a second launch once the company is more mature and stable enough to go into retail. In addition to building strong relationships with her consumers, she will build better relationships with #retailers when getting on (and staying on) the shelf. #beautyindustry #skincareindustry #beauty #skincare

🔍𝐁𝐫𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭 𝐀𝐦𝐨𝐧𝐠 𝐭𝐡𝐞 𝟓𝟎+ 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫: 𝐓𝐨𝐩 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐑𝐞𝐯𝐞𝐚𝐥𝐞𝐝 🔍 Here's the latest insights from our recent #OlderAdult Voices research: Brand Trust Among the #50+ identifying which #brand categories rise to the top in terms of brand trust. This research continues to highlight the fact that #OlderAdults have multifaceted lives and value brands that play a role in their daily lives. These brands reflect a broader perspective that goes beyond age-specific needs. 📊 Top 8 Categories & Top Brand within Each: 1. 𝐅𝐨𝐨𝐝: Kellogg 2. 𝐓𝐞𝐜𝐡/𝐄𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬: Apple 3. 𝐇𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Tide 4. 𝐁𝐞𝐚𝐮𝐭𝐲/𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐂𝐚𝐫𝐞: Dove 5. 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞: Coca-Cola 6. 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬/𝐒𝐭𝐨𝐫𝐞 𝐁𝐫𝐚𝐧𝐝𝐬: Costco 7. 𝐀𝐩𝐩𝐚𝐫𝐞𝐥: Levi Jeans 8. 𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞: Toyota Do you know how #50+ consumers feel about your brand? #olderadults #agingpopulation #activeadults #activeaging #seniors #cpg #fmcg #automotive #retail #apparel #tech #beauty #consumerinsights #consumerresearch #mrx #marketingresearch #marketingstrategy

Exploring the insights from DTC retail leaders: From Casper's sleep innovations to Glossier's beauty revolutions and Crocs' comfort-forward fashion, the landscape of direct-to-consumer retail is ever-evolving. These brands not only changed how we shop but also how products are marketed and sold directly to us. Dive into the strategies that propelled them forward, their unique challenges, and what the future holds for DTC retail. An insightful read for marketers and entrepreneurs alike looking to understand the pulse of modern retail. #DTC #RetailInnovation #MarketingStrategies https://lnkd.in/gx5Yx3ga

In a highly competitive industry, what strategies do you use to stay ahead of the competition and maintain the popularity of your mass market brand? Our new Q1 ranking has been released. It reveals the strategies Fashion Nova and competitor brands used to achieve huge growth, with the mass market industry’s valuation predicted to reach $185B by 2027. The ranking looks into the Instagram strategies that are captivating Gen Z, the main focus for mass market brands. For example, Fashion Nova's collaboration with Lele Pons. Are you prepared to compete with these disruptors? Benchmark your performance against competitors and dissect the game-changing strategies in play. Don't get left behind - Access our detailed industry analysis now 🔗 https://bit.ly/4aHAVC5 #MassMarketFashion #FashionStrategy #DigitalTransformation #GenZMarketing #IndustryForesight

Do you know how #OlderAdults feel about your #brand? Don't see your category in the top 8? Or, do you see your category...but a competitor brand in the top spot? That might mean there is work to do to improve your brand positioning among this large, growing and high-value demographic. We can help you diagnose your current brand strength among #50+ consumers, and identify the right strategic path forward and opportunities for your brand. #brandtrust #olderadults #seniorconsumers #agingpopulation #50plus #activeaging #cpg #fmcg #auto #apparel #retail #beauty #tech #consumerinsights #marketingresearch #brandstrategy #marketing #mrx