Cloud9 Esports, Inc.’s Post

Sport holds immense power in driving cultural change. In its newly-released "Future of" series, our cultural intelligence unit Backslash and creative agency Dark Horses, unpacked the major shifts upending tradition in sport. The first chapter of a four-part series is now live, exploring three key ways control and resources are being rebalanced in the sports landscape: 💰 Money and attention are shifting from established, elitist sports like golf and tennis to more informal ones, like padel and breakdancing. 🌎 Power and influence are moving from the West to the East, with regions like the Middle East making significant investments in sports. 🏃♀️ The once male-dominated sports world is progressively embracing inclusivity for women Dive into the future of sports and download the chapter here: https://lnkd.in/d6t7zayX Stay tuned for the upcoming chapters soon! #futureof #culturalshifts #culturaltrends #backslash #tbwa #disruption

🌏🏀 Leaders from across the Sport for Development Coalition pledge to show how they are working collectively to meet global sustainability goals and national policy objectives during a landmark year ahead for sport, society and the planet 👉🏽 https://bit.ly/3OnYRkW With an Olympics, Paralympics and UK General Election set to take place during 2024, representatives from more than 50 supporter organisations, plus partners including DCMS and Sport England, convened in London for the Coalition forum entitled ‘From Policy to Practice’. The aim of the forum was to focus on aligning individual objectives and outcomes highlighted within the #OpenGoal Shared Advocacy Framework co-designed by members of the Coalition. The United Nations recently reported the world is only 15% towards achieving its Sustainable Development Goals at the halfway stage of its Agenda 2030 and at the forum Active Humber CEO David Gent, the Coalition’s lead on climate justice, explained how committing to collective action could help to accelerate sport’s contribution to sustainable development, while simultaneously building a more enabling environment for investment into the ‘sport for change’ sector. David said: “Imagine if we could coalesce all of our activities together then we could absolutely demonstrate to everyone else that we are acting in response to this emergency. I believe this framework, and following it, is a great way to do that.” Read more 👉🏽 https://bit.ly/3OnYRkW #sportforchange #sportfordevelopment #sustainabledevelopmentgoals Andy Reed OBE Amy Caterson David Gent Preeti Shetty Mark Lawrie Sarah Kaye Helen Rowbotham Hitesh Patel Simon Mason Zenna Hopson The International Platform on Sport and Development Comic Relief Sport England Department for Culture, Media and Sport StreetGames UK Sported Access Sport Upshot Systems CIC Sport and Recreation Alliance

It is very interesting to realize how sustainability has gained momentum in recent years, especially within the sports industry, which has been trailing behind in comparison to other sectors. The announcement to commit $10 billion in global investments in community-based, inclusive, and sustainable sports infrastructure by 2030 is a perfect illustration of that pledge.   #paris2024 #Olympics #Fifa #afd #sustainability #sustainablesports #sdgs

🚨 REPORT: Beyond the field: The influence of sport on sustainability and social change 🤝 In collaboration with UNICEPTA, this report uncovers how the influence of sports is manifesting online, particularly around sustainability and community matters. Research from digital conversations surrounding 10 major sports in the last year provided insights to the questions: ❓ What level of influence do sporting organisations and athletes truly have? ❓ How can that influence be further leveraged for good across society? ➡️ Read the full report here: https://lnkd.in/e5nCqdGu #sportpositive #greensports #sportsforclimateaction #UNICEPTA #communityimpact #socialimpact

🌟 Our Mission 🌟 At our core, we are dedicated to ensuring that 1 MILLION underprivileged and underrepresented young people have the opportunity to participate in sport. 🏃♂️ 🌍 It's time for change: Sport participation in the UK currently does not mirror the diversity of our population. There are clear disparities in access, opportunities, and representation across all levels of sports. 🚴♀️ 🤝 Join our movement: We believe that the sport sector must evolve to reflect society, embrace diversity of thought, and prioritize inclusivity at all levels. Are you ready to be a part of this important conversation? #InclusiveSports #DiversityInSports #SportForAll 🗓️ Save the date: Mark your calendars for the upcoming Include Summit where industry leaders and advocates will come together to drive positive change in sports. Let's make a difference together! 🏆 Let's work towards a more inclusive and diverse future in sports. Together, we can make a real difference! 🌈 #IncludeSummit2022 #EqualityInSports #SportsDiversity

How could the future EU sport agenda on sustainability look like? What is the most burning sustainability topic that needs to be addressed at policy level? Help our Board Member Orsolya Tolnay convey message to EU sport policy makers on the most relevant sport and sustainability issues #sport #sustainability #EUsportpolicy

🌟 Join us on October 25 for the ESG & CSR in Sports Business Breakfast! The passion for sports can be effectively combined with a commitment to making a positive impact. This business breakfast will provide critical insights and practical tips for creating impactful and sustainable CSR and ESG initiatives through sports. Our expert speakers will share their experiences on how supporting sports initiatives can help companies enhance community well-being, promote teamwork and fairness, and contribute to the personal development of individuals—especially the youth.⚽🏀🏈🏐🚴🏻 👉 Register here: https://lnkd.in/e4dyCBna 🙏 A big thanks goes out to our partner for this event Nitra Knights! This event will feature insightful discussions on how businesses can earn ESG points by supporting sports initiatives, drive social change, and enhance their corporate image. Key topics include: 🤝 Community development through sports 💼 Strengthening brands with CSR and sports 🏆 Sports as a tool for youth engagement and personal growth 🤔 How to align partnerships with ESG goals 💼 Sports as an employee benefit. Let’s explore how sports can shape a sustainable, inclusive future. Reserve your spot today! #ESG #CSR #SportsBusiness #SustainableBusiness

We did it! Last Friday, we set a new Guinness Book World Record for Vision Boards in a Video Hangout! It was fantastic! 🌟 Now, those who know me, know I love a good achievement. And you also know that what’s more important to me is global collaboration. See this event started as an idea, then a shared cause, and it grew from there. Even though the first and second attempts were so close in 2023. We didn’t stop there. The WIC persevered. We gathered more resources, reset the plan, and came together again. The third time was the charm. With a mighty group in India at 2AM, people in Australia, UK, Canada, the USA and more, this video hangout collaboration could have moved mountains. 🌄 The energy was off the charts. ⚡ The compassion for each other was palpable. 😍 It was my deepest honor to share my triumph story in the spotlight with amazing greats like Patti Dobrowolski, Chaitra Vedullapalli, @Manuela Papadopol, Heidi Lorenzen, Chance Nelson, Kimberly Young, MS, Gavriella Schuster, Ram Dutt, Julia Linn, and the amazing Guneet Monga. What a treat! Congratulation to all the participants, WIC planners and sponsors, especially Olivia Bechthold and Karen Fassio. In this session, we were drawing our own visions. This process can work for your team, your company, and a project too; anything you can dream into reality. 💡 If you are interested in learning more, put a note in the comment below. 🌏 And if you believe in global collaboration to solve tough problems, give this comment a little love and drop in the chat what we should tackle next.  #WICxAnnualTour2024 #WICxWorldRecord2024 #accessforall #womenincloud

Risk-taking is an important aspect of any sport and an integral part of the sportsman spirit. But the question is how frequently, we should take risks to excel in our ambitions. Excited to share my recent interview with Asad Shamim, CEO of Furniture in Fashion and Vice President of IFA7, for the upcoming issue of my newsletter, 'Communities, Sports & Wellbeing', who shed light on taking calculated risks and achieving success, gathering immense courage to embrace challenges along the way. As the winner of The British Muslim Award 2024, Asad's journey through both the business and sports industries is nothing short of inspiring. His story truly opened my eyes to the challenges he’s faced – from structural racism to breaking down barriers in the professional sports sector, specifically in the case of Type one diabetic boxer Muhammad Ali. As a successful businessman and a leading voice in sports, his insights into the intersection of sports, technology, and equality were invaluable. He emphasized how his perseverance, the refusal to accept “no” for an answer, and his unwavering commitment to doing what’s right helped him push past obstacles, even when standing up for what's right meant confronting new challenges. He also agreed that the power of technology in addressing inequalities in sports, particularly for minorities can play a pivotal role. Asad believes that sports clubs are recognizing the need for stronger EDI practices and are adapting to embrace change. Thanks Asad for your encouragement towards my work as a researcher, and for appreciating Sheffield Hallam University's research infrastructure for driving crucial conversations forward, not just in sports, but across all departments, fostering a positive and inclusive culture that leads the way toward a more equitable future. Stay tuned for the next editorial, where I’ll dive deeper into these important topics and share more insights from inspiring leaders. #InclusionMatters #CSWNewsletter #SportsAndTech #CommunitiesWellbeing #SheffieldHallamUniversity #SportsClubs #UK #InspiringLeaders

As incredible as it was to witness the #OpeningCeremony live in Paris, it was even more meaningful to share the Olympic spirit with High-Level Climate Champions - Gonzalo Muñoz Abogabir CMG because of the shared values in our work on climate and sustainability! What sports and the Olympic and Paralympic Games teach us is that we can do hard things! The athletes we are going to admire over the next few weeks KNOW that what lies on the other side of HARD is worth the effort and the sacrifice. And as hard as the challenge may be, we rise to the occasion. I believe that this is exactly what sports can contribute in the biggest challenge humanity is facing right now. France put on a spectacle during the Opening Ceremony, uniting the world in a moment that transcends our differences and helps us feel connected. The International Olympic Committee – IOC and the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 sent a message of hope and unity throughout the entire world. I want to thank our gracious hosts Airbnb and Danone for believing in this vision! It is of particular importance to note that even ahead of the Opening Ceremony, the inaugural Sport for Sustainable Development Summit #S4SD was held with representatives from +500 countries, gathered in Musée du Louvre in Paris 🇫🇷, and hosted by Agence Française de Développement. The momentum for sustainable development, climate action, and nature protection and restoration is building. On August 7th I will have to honor to moderate the Sports for Nature event here in #Paris to map out the steps sports organizations can take to protect and restore nature. Sports for Nature is a joint initiative of the IUCN, International Olympic Committee – IOC, UN Environment Programme Environment Programme (UNEP), the Secretariat of the Convention on Biological Diversity (CBD) and Dona Bertarelli Philanthropy. #Sports4Nature #Olympic #Paralympic #S4SD #S4SDSummit #BiodiversityPlan #TEDCountdown Bloomberg Green