CNN International Commercial’s Post

Jo Tenzer, CNN International Commercial's Director of Audience Insights, has written a thought leadership column on the latest travel trends entitled 'Travel is not back, it's forward: jet-setting consumer trends for 2024'. The article has been published by WARC this week. "[...] it’s fair to say that travel isn’t back, it’s ‘forward’. What do I mean by that? Simply, that how people travel, why they choose a particular destination, and what they expect from that experience has changed dramatically in recent years." Read the full article here: https://bit.ly/49ltmQR

☀️ Summer is almost here, and it's time to maximize your marketing (with data). Join founder Steve McQuown and Nicole Wetzell from NEW Marketing Solutions for an interactive roundtable discussion this Thursday. This Executive Roundtable Discussion is for you if: 🔵You're from a tourism or hospitality business looking for last-minute ideas as you head into the busy season. 🔵You're from an arts organization and getting ready for your season debrief or new season launch. Only a few seats left - RSVP: https://lnkd.in/gis9xa5D #marketing #tourism #travelmarketing #artsmarketing

We’re obsessed with data, but hard truth: Data for data’s sake is a waste of time. Today, my team at GetYourGuide and I released the biggest piece of consumer research to date, focusing exclusively on experience and activity preferences. So when building this report, my goal was to make sure that every insight came with an actionable tip that can be applied (almost) immediately. So there you have it. Belold some of the most comprehensive research on activity preferences (segmented by activity type!!) that I’ve ever seen. Take a read. Let me know what you think. And if you’re at #Arival360 in San Diego, come find me to chat about it. ❤️ #research #data #b2b #travel #ArivalSanDiego

The more on more that we need to handle better security in our data especially these days where data is now being used for bad purposes.

Excited to share my latest article highlighting why understanding consumer behavior matters in travel! In an ever-changing industry, knowing what drives traveler choices is key to delivering standout experiences. Dive into these insights by clicking the following link ➡ https://lnkd.in/dr9vTFHn

In a disjointed sector like the travel industry, marketers need to get to know their customers more personally and listen to feedback. Here’s how 3 experts are doing exactly that. 🧳 Link in the comments.

I'll be presenting a Travel focussed webinar with Yehia Elkhouly at 2pm on 11th April. Travel marketers, wondering how to make your brand the go-to choice for wanderlust-filled adventurers? ✈️ @StackAdapt for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers:

🌐 Travel marketers, embrace the future of marketing! 🌐 With third-party cookies phasing out and AI advancing rapidly, identity resolution is the key to staying ahead in 2024. Understand traveler behavior better and adapt your strategies for travel, hospitality, and entertainment. Dive into our latest Consumer Insights Report for actionable trends. 📊🔍 #TravelMarketing #HospitalityMarketing #ConsumerInsights bit.ly/3xyAGea

🏈 Super Bowl LVII is here! 🏟️ Demand for rooms in Las Vegas is soaring, with ADRs over $300. Discover more about this and other travel trends in our latest report. 🌍 Get global travel insights with World on Holiday, the first complimentary travel insights hub. Subscribe now at www.woah.travel. 🚀 #Adara #WorldonHoliday #TravelTrends #TravelData #USSuperBowl 🏈

Did you know that travelers are **60% more likely to recall** ads they see in airports or while traveling compared to other settings? ✈️🌍📈 As travel continues to be a major part of our lives, the opportunities for brands to connect with engaged and receptive audiences have never been greater. With travelers spending an average of **2-3 hours** in airports, and often finding themselves in a receptive mindset, it’s the perfect moment for brands to make a memorable impression. 🔍 **We’re on the lookout for innovative companies** that could benefit from reaching travelers during their journey in Q4 which is the busiest travel time of the year. If you know any businesses looking to enhance their brand presence in this unique environment, I’d love to connect! 🤝 **Referrals, recommendations, or introductions** are greatly appreciated. Let’s help brands become relevant on a massive scale! #TravelMarketing #BrandEngagement #TravelMedia #InflightAdvertising #AirportAdvertising #BusinessDevelopment #MarketingStrategy #ReferralNetwork