Colgate-Palmolive’s Post

You're not you when you're hungry - grab a? _______ Take a break, have a? _______ Does this ring a bell? Do you instantly answer as you read it? That effect is precisely what we aimed for with this campaign. Panas? #StayCoolJe BOOM! 20 influencers,136 pieces of content, 290,000 livestream views, and 450,000 engagements later- The campaign was more than a marketing gimmick; it was a battle cry against the toxicity that often plagued the gaming world. We were on a mission to combat the rage and relentless negativity with a simple, yet powerful message: Stay Cool Je with Sprite. This campaign wasn't just about influencers; it was a movement. It vividly illustrated how influencers could be the catalyst for change. Every time negativity threatened to take over, Sprite was there to restore balance and harmony. This is more than just a campaign; it's a testament to growth and transformation. Huge kudos to the exceptional team and everyone who championed this remarkable cause. Together, we'll reach even greater heights as we work towards a more positive and inclusive gaming community! No matter how heated it gets - Sprite #StayCoolJe

⛩️🐲 Coca-Cola celebrates the Chinese New Year with their latest campaign, which has a fiery yet relevant revamp ⛩️🐲 🐲 As the Chinese New Year approaches, Coca-Cola encourages Singaporeans of all ages to celebrate in an interactive and meaningful way with eye-catching new packaging designed just for the occasion. 🐲 Coca-Cola's campaign, which aims to reach a larger audience, includes a redesign of the company's cans with a dragon, this year's zodiac symbol that perfectly encapsulates the spirit of the Chinese New Year. 🐲 Aside from that, Coca-Cola hopes to revive the practice of wish-giving, a sign of rediscovering one another and bringing families closer together, by creating their own interactive Dragon AR filter, which is available on Facebook and Instagram and provides an exciting way for young people to send well-wishes to their loved ones. 🐲 Coca-Cola's new dragon-themed packaging is exclusively available during the Chinese New Year. Customers can also win limited edition gold-plated dragon cans by spending S$18 or more on Coca-Cola's brand portfolio. The Coca-Cola Company The Coca-Cola Bottling Company of Saudi Arabia Hindustan Coca-Cola Beverages Coca-Cola FEMSA Coca-Cola UNITED Careers Sprite #CampaignSpot #Advertising #Marketing #branding #packaging #brand #uk #sprite #cocacola #singapore

What’s it like working as the Brand Manager of Bia Viet? Let’s meet Phuong Thao Nguyen, MSc., Bia Viet Brand Manager, in the next episode of "A Day in the life of HEINEKEN Vietnam’s employees". Phuong Thao will share more about her work as a Brand Manager, and her growth journey with Bia Viet, the brand she takes care of. Stay tuned for the full story! #HEINEKENVietnam #LifeatHEINEKENVietnam

Here we are kicking off the second series of Perfetti Van Melle Marketing Masterclass Program. In this series, we have the teams from Indonesia, Vietnam, Japan and the Philippines new starters. This is after a very successful first series with Australia, Philippines, South East Asia, North East Asia and Thailand teams. Over the course of 12 months, the team will participate in 6 modules covering Insight Development, Brand Planning, Brand Positioning, Communications, Innovation and Channel Marketing. Content I have designed to match the Global PVM Marketing Competency model. Not only do the teams learn a consistent approach to Brand Management using a set of practical frameworks and tools, but they also get to apply these learnings to their live brand challenges over the course of the series. They leave with real work done. Insights uncovered, plans written and briefs crafted. But best of all, the markets get the opportunity to learn from each other and share their insights and successes. We have had lots of cross-market inspiration and a-ha moments. I can't wait for the next 12 months with this Series 2 team. I'm just sorry we couldn't fit all 30 of you into our team photo! Thank you for the opportunity to coach your amazing teams Subrata Shome Thanh Cao Shigehiro Mori Samantha Hansen Leanne Jacinto-Ledesma Dooho Lee Yoon Chan Lai Penny Dumnuy If you’d like me to create something similar for your team, please get in touch 😊 #marketing #brand #brandstrategy #brandmanagement #marketingcapability

Highlights from Brand Finance’s newly released report on the #100 most valuable #Malaysian #brands this year:    Malaysian #food brands (USD1.6 billion) and #insurance brands (USD990 million) record double digit of brand value growth, overtaking retail brands     3 most valuable brands: PETRONAS brand value at USD14.6 billion), Genting Berhad (brand value at USD3.5 billion) and Maybank (brand value at USD3.4 billion).    3 strongest brands in the rankings: Dutch Lady Milk Industries Berhad with a Brand Strength Index score of 88.2 points of 100, followed by Petronas and MR DIY Malaysia    3 largest brand value gainers: Malaysia Airports (brand value up 53% to USD101 million), MISC Group (brand value up 49% to USD511 million) and Guan Chong (brand value up 48% to USD64 million). Gayathri SK Kalidevi Mogan Kumarappa

And that’s how you start a new year 🎉 We’re delighted to share that our teams across Wavemaker Asia-Pacific and our fantastic partners have cleaned up at MMA Global’s #SMARTIESAPAC – what a gold plated welcome to an already positively provocative 2024 👏 The Wavemaker Indonesia team stole the show, picking up Media Agency of the Year, while #Oreo and Mondelēz International were rewarded for their industry-leading work, with WPP also picking up one of the night’s most coveted gongs. With 🥇 7 Golds, 🥈 6 Silvers, and 🥉 4 Bronzes across categories, here are a just few highlights from the night: 🏆 Media Agency of the Year: Wavemaker Indonesia 🏆 Brand of the Year: Oreo  🏆 Advertiser of the Year: Mondelēz International 🏆 Grand Prix / Best in Show: BLACKPINK In Your Oreo 🏆 Holding Agency Company of the Year: WPP Other huge wins went to Blibli.com, YMT Ads, Tommy Hilfiger, Mondelēz International, Leo Burnett Group Indonesia, Ogilvy and more. A huge congratulations are in order to our teams and partners across APAC for these enormous achievements 🧡  They would not have been possible without all teams' dedication and incredible spirit. The awards in full 👇 https://lnkd.in/g_jrRHXu MMA APAC #awards #media #grandprix #bestinshow 

BVTers are everywhere. On the 30th of January 2024, Rahajeng Galih Ayu Putri Basuki represented Bhumi Varta Technology at EuroCham Indonesia (The European Business Chamber of Commerce in Indonesia) first meeting in 2023 of the Retail Sub-Working Group, as part of the FMCG (Fast-Moving Consumer Goods) Working Group. As a company serving both retail businesses and FMCG operators, it is essential that BVT is aware of all trends and changes occurring in these sectors. #BVT #Eurocham #retail #fmcg #businessoptimization

🌟 Exciting Update! 🌟 Had the incredible opportunity to visit Watsons Malaysia Store at Sunway Pyramid recently, and the experience was truly enlightening! 🛍️💼 Diving into the vibrant health and beauty scene in Malaysia, I was impressed by the diverse product offerings and customer-centric approach at Watsons Malaysia. From skincare essentials to wellness products, the store catered to a wide range of consumer preferences with localized promotions and friendly service. Key Takeaways: 🌟 Product Assortment: Watsons Malaysia offers a diverse range of products catering to local tastes, while Watsons Hong Kong focuses on premium and international brands. 🌟 Pricing Strategies: Watsons Malaysia adopts competitive pricing strategies, whereas Watsons Hong Kong targets a higher-end market segment. 🌟 Cultural Influences: Each store integrates cultural elements and marketing tactics tailored to the unique characteristics of its respective market. Overall, the store visits provided valuable insights into the dynamic retail environments of Malaysia and Hong Kong, highlighting the adaptability and innovation of Watsons in meeting the diverse needs of consumers across different regions. Can't wait to explore more and share further insights! 💼✨ #Watsons #RetailInsights #MarketComparison #HealthAndBeauty #RetailExperience #MKW3444 #Fieldvisit

Delve into the strongest #Malaysian #brands that are moulding the nation's market landscape as outlined in Brand Finance's Malaysia 100 2024 report. Dutch Lady Milk Industries Berhad ranked as the strongest Malaysian brand in our rankings, with a Brand Strength Index (BSI) score of 88.2 points of 100 and brand strength rating of AAA-. PETRONAS is now second strongest, with a BSI score of 87.8 points of 100 and brand strength rating of AAA.  MR DIY Malaysia enters our rankings for the first time as the third strongest Malaysian brand, with a BSI score of 87.5 points of 100 and brand strength rating of AAA. REPORT: https://lnkd.in/dmTwET4