Congratulations to the Colgate Thailand and Asia Pacific Division teams for their incredible wins at Cannes Lions International Festival of Creativity last week. The team took home a Silver Lion for the Film Craft category as well as a Bronze Lion for Film for "The Boxer" campaign. 🏆 Based on the inspiring true story of Alisa "Tri" Yoohanngoh (aka Moon Shadow), a single mother and professional boxer, Colgate celebrates the power of "Yimsu", standing for the resilient smile that represents the fighting spirits of Thai people when they face challenges. Colgate believes everyone deserves a future worth smiling about, and this campaign serves as a reminder to find strength in a smile, even in face of life's hardships. Congratulations to the entire team, including our agency partner WPP, on their well-deserved win. #ColgatePalmolive #Colgate #Cannes #SilverLion
WOW! Congrats on this wonderful ad! Cut through the clutter, sucked me into the story, nicely heroed the brand without going over the top, and the ending - the smile, the scream "Ma" with the visual of the child, closing the story with Alisa's continual drive, and Colgate brand. Super nicely executed. Proud the senior exec's didn't scream for "more branding!" Feels like it's taken marketing people sooo long to learn a fantastic story with a touch of relevant, meaningful branding, is way better than maximizing branding wherever possible! :) Again, congrats and super well-done!
Inspiring! Despite all the struggles in the world a child's innocent smile can make all the burdens seem so light. Well done Colgate Thailand 🇹🇭 👏 👍 😀
Inspiring! The story of so many women around the world who fight daily for their children❤️
'The Boxer' is a fantastic spot! Pulled me in like any powerful short film would. Interesting use of a based on a true story concept. Congrats on the acknowledgment of the work.
Very powerful and emotional. Touching heart and mind. Amazing work
Incredible. It made me cry.
Love it 👌👌
Great work 😍♥️
Veterinarian MPH( Disaster Management)VH, LVT,CVT,Certified Pet Therapeutic nutrition coach Territory Manager of 200+ NYCVeterinary practices
1moI know exactly how it feels. As a single mom myself I had no choice but kept pushing my limits everyday. Never stop growing, never stop evolving… Everytime I watch, my heart melts. Strong women empower others. So proud of my Colgate family and single parents who are out there not giving up but keep pushing their limits♥️