Colm Barry’s Post

As we revel in the thrill of the recent #ParisOlympics2024, it's fascinating to see how technology is bridging the gap between in-venue and at-home experiences. Research highlights that 58% of sports fans say that when they are at a live professional sporting event, they wish they had access to the same statistics, analysis, and replays that they get while watching at home. This demand is particularly strong among Gen Z and millennials, who are used to getting sophisticated analytics from the comfort of their homes. The challenge now is to enhance stadium experiences without overshadowing the unique energy of live events. Whether it's investing in robust 5G networks or exploring augmented reality, the evolving fan journey is truly captivating. It’s exciting to watch how innovation continues to transform the way we experience sports, whether from the stands or from our sofas. #DeloitteonCX #CX #CustomerExperience #TechInnovation #SportsTech #Olympics2024 #FanEngagement #Insights #StadiumExperience #ViewerExperience #WorldwideOlympicPartner 

Firsts move the world forward. They help make the inconceivable achievable and pave the way for others to follow. Deloitte is using its global scale, deep insights and understanding of innovation to track the impact of firsts that have happened at the Olympic and Paralympic Games. Explore #TheFirstEffect to see how firsts move the world forward. 🌍

Firsts move the world forward. They help make the inconceivable achievable and pave the way for others to follow.   As the Worldwide Management Consulting Partner of the IOC, Deloitte is using its global scale, deep insights and understanding of innovation to track the impact of firsts that have happened at the Olympic and Paralympic Games.   Explore #TheFirstEffect to see how firsts move the world forward.

What does it take to be a champion? With just 80 days to go before the Olympics opening ceremony in Paris it's easy for us all to focus on that final race, concentrate on who crosses the line first and think about who will be standing on that podium. While that is the goal of each and every athlete competing, only a very small few will ever achieve it. Success on the field takes more than just showing up. It takes support, encouragement, sacrifice and investment (of time, effort and money) from both the athlete themselves and from the mass of volunteers that help them over many years. It also takes a determined and winning mindset, insights into which we can all benefit from understanding, whether you are performing on the world stage, or you are just trying to make it through the day. Great to see the latest from Deloitte, working closely with #TeamGB and #ParalympicsGB, to develop #Mindscape. A digital experience, taking you inside the minds of athletes. https://lnkd.in/eGPv5nyH

With the XXXIII Olympiad now underway with Rugby 7s and Football starting ahead of the opening ceremony hopefully the next few weeks provide a platform to unite with the Olympic Spirit. It serves as a reminder of the power of sport to unite, inspire, and leave a positive legacy that transcends borders and generations.   In a global sporting calendar increasingly saturated and marred by relentless intent to increase this further maybe it would be prudent to reflect on the power of exclusivity.   With events, spanning every corner of the globe and encompassing a multitude of disciplines it provides excitement and opportunities for athletes, fans, and stakeholders alike, it also presents increasing challenges in ensuring each competition retains its significance and impact.   IOC's updated Rule 40 of the Olympic Charter set out how participants, including athletes participating in the Olympic Games can engage in, and benefit from, commercial activities around the Games. Like most sponsorship programmes, Olympic marketing programmes are based on granting exclusive rights of association with the Olympic Movement, including through use of Olympic marks and images for advertising purposes. The implication of an association with the Olympic Games through use of athletes is particularly powerful during and immediately before the Olympic Games.    The IOC guidance states, 'These limited restrictions help to maintain the distinctiveness of official Olympic marketing programmes and so sustain the funding of global athlete participation and the organisation of the Olympic Games.' These principles apply during the Games Period - 18 July 2024 until 13 August 2024 inclusive.   Hopefully the next few weeks will inspire a generation and in the words of Lord Coe at the 2012 games continue to bring together the people of world in 'harmony, friendship & peace to celebrate the best of mankind' but I imagine somewhere, someone will be in breach of rule 40. In the meantime, maybe take 2 minutes to reflect on some iconic moments from 2012! https://lnkd.in/eH7Yt-26

When I'm watching sport on TV, like most people I find myself focusing on the wins and losses, and what maneuvers the players could've pulled to score better or win. But of course sport is about a lot more than just the wins and losses! There's so much hard work and team mindset that goes into a game. It can be as much (if not more) of a mind game than just being a physical game about skill, strength, and endurance. This article is a good reminder of that: a story on two of my Capgemini colleagues, Prashant and Yuta, who also happen to be athletes. They share the life lessons they've learnt in the sports arena that they've taken into the business arena, so to speak. 😉 Check out the article here 👉 https://bit.ly/3Qek1lD and let me know in the comments if there are other different lessons you've learnt from sports that didn't get mentioned in the article. #GetTheFutureYouWant #LifeAtCapgemini #Sports

Competition in the market isn't a threat to your business—it's an opportunity for growth. While many businesses may feel intimidated by the idea of competing, the key lies in how we differentiate ourselves through product packaging and service delivery to attract loyal customers. One of the positive aspects of competition is the boost it gives to creativity. How do you plan to outperform your competitors in this dynamic landscape? Competition serves as a motivational force, pushing us to set ambitious targets and maintain the quality of our offerings without compromise. Join me as we celebrate Our Ugandan phenomenal athlete Joshua Cheptegei for wining the golden medal for the 10,000m race at the Olympics 2024 in paris It's time to embrace the challenge and thrive in a competitive environment. #BusinessGrowth #Competition #Innovation

A moment of triumph for #MikelArteta, the esteemed #Arsenal manager, as he was honored with a distinguished award at the #Spanish embassy! Accompanied by his lovely wife Lorena Bernal, Mikel's beaming smile says it all - a testament to his dedication, perseverance, and passion for excellence. As we celebrate this achievement, let us remember that true leadership is not just about accolades, but about inspiring others to reach their full potential. May Mikel's success be a reminder to us all to strive for greatness, to embrace challenges, and to lift each other up in our pursuit of excellence. 5 Things Marketers Can Learn from Mikel Arteta: 1. Adaptability is key: Arteta's transition from player to manager showcases his ability to adapt and evolve. Marketers can learn from this by being open to new strategies and pivoting when necessary. 2. Leadership by example: Arteta's work ethic and passion inspire his players. #Marketers can apply this by leading with vision, empowering their teams, and demonstrating a #commitment to excellence. 3. Tactical flexibility: Arteta's willingness to adjust formations and tactics has improved Arsenal's performance. Marketers can learn from this by being flexible in their approaches and adjusting strategies based on data and results. 4. Player development: Arteta focuses on nurturing young talent and improving player #skills. Marketers can apply this by investing in team development, upskilling, and empowering their team members to grow. 5. Data-driven decisions: Arteta uses #dataanalysis to inform his tactical decisions. Marketers can learn from this by leveraging data insights to drive their strategies, measure performance, and optimize campaigns.

#digitaltransformation is all about readiness, about building the right #businessmodel that is agile enough to evolve, embrace technology and face change. That's what we're passionate about at LaSource, and it's always great to discuss these topics with some great minds in the industry! Link to the articles 👇, want to learn more about how we can help, dm for ☕!