⚡💥 Power up your week with our latest #MarketingTipMonday! Today’s tip comes directly from the recent CommerceNext Growth Show session, "Fashion Disrupted: SHEIN’s Journey to Becoming a Next-Gen Brand Leader." 📺Watch the full session here: https://hubs.ly/Q02DSwl_0 “Digital transformation and process optimization matter, but the true foundation of success is people. Investing in exceptional team members ensures effective execution of customer-centric strategies, driving overall success.” — Peter Pernot-Day, Head of Strategic Communications, US/UK at SHEIN #CN2024 #Marketing #Ecommerce #Retail
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Many people talk about the transformative power of Digital Transformation and its potential to change numerous aspects. The achievements discussed below would not have been possible without the foundation laid by pillar number 6. POST 6 - OPERATIONAL AGILITY - The Unsung Hero 🌐💡 Among the many pillars of Digital Transformation, the Operational Agility pillar is particularly noteworthy. It is the secret behind businesses that not only survive but also thrive in a rapidly changing market context. Operational agility is crucial for companies seeking to quickly adapt to market trends, technological advancements, and consumer preferences. Today, we will discuss a shining example, the global fashion powerhouse - Shein, to better understand Operational Agility. 🌟👗 🔍 Shein's Mastery of Operational Agility: Shein has revolutionized the strategy of the fashion industry by leveraging unprecedented levels of operational flexibility. With a data-driven approach, Shein captures real-time fashion trends, customer preferences, and market dynamics. This insight allows Shein to introduce thousands of new items every day, distinguishing itself in the fast-fashion world. 🔑Key Strategies Behind Shein's Success: - Real-Time Data Analytics: Utilizing algorithms to predict trends and optimize inventory. - Streamlined Supply Chain: A highly efficient and responsive supply chain that reduces the turnaround time from design to delivery. - Customer-Centric Approach: Quickly responding to customer feedback and trends, ensuring product lines are continuously refreshed and in demand. - Digital-First Model: The e-commerce platform offers a seamless shopping experience from discovery to delivery. 🚀🌍 For Shein, Operational Agility is at the core of its business model, enabling rapid growth and a formidable market position. Takeaway: Operational agility serves as the backbone of digital transformation, allowing businesses like Shein to navigate and lead in the competitive digital landscape. It's about being nimble, flexible, and forward-thinking. 🔑 QUESTION FOR US, PLEASE JOIN THE DISCUSSION How can businesses in other sectors apply Shein's agile operating principles to accelerate their digital transformation? #DigitalTransformation #OperationalAgility #Shein #Innovation #BusinessGrowth #1mdoanhnghiepso
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It’s time to shake up the retail industry! Meet the brands that are not just disruptors, but OmniDisruptors – the trailblazers redefining the game across all channels (even the ones you’d least expect) 🔥 These brand geniuses aren't settling for the traditional eComm routes. They're innovating, expanding, and leaving their mark everywhere. And luckily for us, some just happen to be our clients 😉 Discover the transformative journeys of some of the most innovative and fast-growing retail brands. Gain inspiration, practical tips, and proven strategies from their stories to supercharge your own growth journey. 🔍 Curious to learn more? Download the full FREE report here and dive into the success stories of amazing brands like Castore, Ed Hardy, and Bulldog. Download the full report here 👉 https://hubs.ly/Q02KyjPJ0 #RetailInnovation #OmniDisruptors
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Do Asian e-commerce competitors really benefit from unfair competitive advantages?🤔👗 In the latest episode of #Kassenzone, Alexander Graf and Karo Junker de Neui spoke live at the OMR with Peter Pernot-Day, Head of Strategy at #SHEIN. In addition to discussing the "secret recipe" behind the success of the Chinese online retailer, critical questions were raised about practices related to sustainability concerns and potential political regulations. SHEIN employs a consumer-to-manufacturer business model to quickly identify fashion trends, design new products, and outsource production to a network of small manufacturers. This enables thousands of fashion items to be cost-effectively brought to market daily by shortening design and production cycles, leveraging economies of scale, and maintaining a lean supply chain. In the interview, you will learn: 🎯 What is the current status of the company in Germany? 📈 How does SHEIN differentiate itself from other Asian competitors, enabling it to continuously grow and build high customer loyalty? ⭐ ️What is Peter's position on omnichannel strategies, and how is Shein already implementing it today? 📱 What are the advantages SHEIN seeks with the so-called photo search? 🤖 How does Generative AI support retailers like SHEIN in identifying trends early and saving costs? Tune in now to find out what truly lies behind the customer-centric approach of the e-commerce retailer. You can find the podcast on Spotify, Apple Podcasts, and in video form on the Etribes Blog: https://lnkd.in/dqN5AD3G What surprised you the most during the conversation with SHEIN? Share it with us in the comments! ⤵️ #Etribes #Kassenzone #ecommerce #fashion
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#HotTake: Retail stores aren’t a shortcut to success. Retail offers bigger POs, visibility, and cash flow Yet, it doesn’t ensure brand sustainability Case in point: JLo Beauty Despite celeb status and prime placement at Sephora, She faced challenges resulting in a US exit Retail alone doesn’t secure loyalty or repeat sales Placement isn’t guaranteed forever For lasting success, think beyond the retail PO Some markers of a sustainable brand include: Authenticity, community, differentiated formulas, and true fans Building a lasting brand legacy requires more than a retail presence – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.
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Ready to be inspired? We’ve collated all the best retail advice we’ve received from the likes of hummel, SHAPING NEW TOMORROW, Norrøna, Eton Shirts and many more, to help you stay successful now and into the future.
Top tips for retailers from the best in the business - Sitoo
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Retail & Tech Exec Shaping the Future of CX | Amazon - AWS | Commercial Leadership | Business Builder | Advisor | Speaker
Levi Strauss & Co. CEO Michelle Gass shared 5 key learnings at NRF that hold true to every consumer business. 1️⃣ The importance of the power of brand - brand is what creates a emotional connection (Nike is my best-in-class example where I learned the power of brand & sport) 2️⃣ Being obsessive about the consumer - at Amazon we live & breath this 3️⃣ The importance and power of innovation - I belive this will be the most important determinant of a brand's longevity in the next 5 years, it manifests in every aspect of the business 4️⃣ The fact that everyone today “needs to think like an omnichannel retailer” - I think of distribution as giant marketplace where brands engage with customers where & how they want to consume 5️⃣ Purpose and values - made me think about a quote I heard from Richard Dickson “evolution keeps the brand relevant, but proposed makes a brand immortal” #futureofretail #innovation #retail #brands #ecommerce #strategy #nrf2024
Incoming Levi’s CEO reaches ‘culmination of everything I’ve done’
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High-street giant Next reported a 5% rise in profit of £918m for the financial year to the 27th January 2024. Through strategic acquisitions, including increasing their stake in Reiss to 72% and acquiring a 74% stake in fashion chain Joules with 100 shops, Next's success highlights the strength of omnichannel business models. In our report, we delve into why moving forward, omnichannel business models are better positioned to excel in the market, detailing four imperatives which retailers need to consider for the financial year ahead. To discover our four imperatives, our full rankings and how the channel power struggle has shifted, access our latest report: https://bit.ly/3RfjG3S To discuss our expertise in this space, contact Thomas Charlick, Matt Coode or email retail@occstrategy.com
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🌟 Latest News on Brand Partnerships and Market Expansion 🌟 The business world is buzzing with exciting developments in brand partnerships and market expansions. Here are some of the latest trends and announcements that align perfectly with the values and strategies we champion at Conexio Consulting. 1. Krispy Kreme's Strategic Growth Krispy Kreme is significantly expanding its market presence, especially through its partnership with McDonald's. By the end of 2026, Krispy Kreme aims to add 15,000 points of access in the U.S., primarily through grocers and convenience stores (Eat This Not That). This strategic move highlights the importance of leveraging existing distribution networks to enhance market penetration. 2. Shein's Marketplace Expansion Shein continues to dominate the discount shopping app space with strategic category expansions and brand partnerships. The company is collaborating with global brands like Skechers and Lansinoh to diversify its product offerings and enhance customer satisfaction. Additionally, Shein is focusing on expanding its presence in EMEA, including plans for 30 pop-up events across the region this year (Retail TouchPoints). 3. Major Business Expansion Moves Several leading companies have announced significant investments to expand their operations globally: - Microsoft is investing $2.1 billion to expand its AI infrastructure in Spain. - Amgen is spending $365 million to enhance its drug product facility. - Loblaw plans to introduce 40 new discount stores this year as part of its $2 billion investment strategy (Intellizence). Aligning with Conexio Consulting's Values and Strategies At Conexio Consulting, we understand that strategic partnerships and market expansions are crucial for sustainable growth. These recent industry moves reflect the core principles we advocate for our clients: 🌍 Leveraging Partnerships: Collaborating with established brands and leveraging existing distribution networks can accelerate market entry and expansion. 🌍 Strategic Investments: Investing in key areas such as technology, infrastructure, and product development is essential for long-term success. 🌍 Customer-Centric Approach: Expanding product offerings and enhancing customer satisfaction should always be at the forefront of business strategies. #BusinessPartnerships #BrandInvestment #Partnership #MarketExpansion #GrowthStrategy
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Listening to the The Wall Street Journal podcast this morning about Shein’s upcoming IPO and was pleasantly surprised to hear them bring up their supply chain strategy. When Shein founder Sky Xu was in college, he started selling a variety of products made in China to foreign buyers and was introduced to the impact of supply chains. While companies would stock up on inventory first, Xu would place small orders to test market interest first. If customers liked them, he’d order more. This also meant he rarely left anything unsold. Thus Shein’s supply chain domination model was born. Today, Shein follows the same model but on an enormous scale. They still make small orders to test out the SKUs first. If it performs well, they make a massive follow-up order thanks to the data validation. Obviously, the success of this strategy is contingent on the speed of production. Stepping back from Shein itself, this is an important insight into the changing winds ahead. Supply chains are no longer confined to a fashion brand’s operations. Optimizing sourcing, lead times, and data validation are crucial for the growth of your brand. If you typically look to other brands to learn about their marketing strategies, I’d suggest looking into their supply chains too. Get informed, ask questions, and you’ll see the impact in your revenue. #dtcbrands #ecommerce #supplychain
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