Compound Growth Marketing’s Post

Driving #growth and #engagement through effective #demand #generation #strategies. Unlock new opportunities for your #business! . Visit Xin Global Services website to know more about Demand Generation Services at www.xinglobalservices.com . #DemandGeneration #LeadGeneration #MarketingStrategy #B2BMarketing #CustomerAcquisition #SalesAndMarketing #GrowthMarketing #DemandGen #MarketingAutomation #PipelineGrowth #LeadNurturing #MarketingCampaigns #B2BLeads #CustomerEngagement #RevenueGrowth Rutuja D Uttekar Sam Bommu

In today's rapidly evolving tech industry, generating effective demand is more important than ever. It involves creating a strategy to identify and target potential customers and then executing that strategy with precision and creativity. Learn about the effective ways of executing a demand generation campaign 👉 https://lnkd.in/grd78N8T #demandgenerationcampaign #techindustry #techmarketing #digitalmarketing #b2bmarketing #demandgen #leadgeneration

As any marketer knows, staying ahead of your competitors is a constant battle. And if you're anything like me, something that keeps us awake at night! 💤 Investing in #demandgeneration helps keep you in the game, ensuring that you're not left behind as others vie for your potential customers. By effectively identifying and nurturing potential customers at the top of your sales funnel, you lay the foundation for sustainable growth. Here’s how: ⭐ In a crowded marketplace, standing out is crucial. Demand generation activities help increase visibility and recognition, making it more likely for your target audience to recall your brand and to choose you when they have a need. ⭐ Effective demand generation generates a steady stream of new ideal customers into your audience. These are the lifeblood of your sales funnel, filling your pipeline and ultimately boosting revenue. In this sort of economy, it can feel tempting to solely focus on bottom of the funnel activities to bump up sales and 'demonstrate' you're hitting certain marketing metrics, but it’s important to think of the bigger picture. By attracting more attention and interest, you’ll have a consistent flow of new customers coming in at the top of the funnel, which will drive long-term demand, and ultimately increase your sales and revenue. So, the real question isn’t “Why invest in demand generation?”… It’s "How can you afford not to?" For our ultimate guide on demand generation, head over to the blog: https://lnkd.in/e6jby_52 #B2Bmarketing #marketingtrends #demandgeneration

Curious about demand generation? Discover how it can expand your customer base and drive interest in your products. Learn the key components and benefits of this essential marketing strategy from Dexter Low, Director of Media and Partnership at ThinkLogic Media Group. Read here: https://lnkd.in/gggSizFW #DemandGeneration #MarketingStrategy #LeadGeneration #BusinessGrowth #MartechAsia

Intent data in the context of #demandgeneration refers to information that indicates a potential customer's interest or readiness to make a purchase. This data can be incredibly valuable for demand generation efforts because it helps marketers identify and prioritize prospects who are more likely to convert. Read our recent #blog post to understand how intent data can be helpful in demand generation.   For more insightful posts, visit - www.intellitechsoln.com #marketing #marketingandadvertising #b2bleadgeneration #b2bmarketing

SteadyRev is your new ally in Demand Gen and Revenue Operations. Imagine your business as a high-performance car. Your Demand Gen and Rev Ops are the engine that powers it ahead. But for peak performance, every part must be perfectly tuned and running smoothly. One of our clients impressed a partner so much they wanted in on the action! Asking if they could start reselling their products through his sales engine. But, it's not that easy. Building this engine is more complex than it seems. Crafting a “revenue engine” means meticulous planning and execution beyond straightforward sales efforts. It's about building overall brand awareness and credibility to generate a pipeline that turbocharges your products and services. Before hitting the gas, consider: ▶️ Your business goals. ▶️ Who's your Ideal Customer? ▶️ The problems your offerings solve. ▶️ Identifying and engaging prospects. ▶️ Crafting a compelling content strategy. ▶️ Choosing your brand's face. ▶️ Optimizing automated sales outreach. ▶️ Enhancing your Home Page and Landing Page for conversions. Plus, foundational setups like: ▶️ Efficient CRM systems. ▶️ Streamlined Sales/Presales processes ready for deal influx. ▶️ Strategies for Customer Success to boost retention. ▶️ Performance metrics for marketing. ▶️ Nurturing leads perfectly matching your ICP. SteadyRev is more than a partner; we're your strategic ally every step of the way. From pinpointing needs, crafting strategies, to execution, we're with you, ensuring your business's engine purrs with efficiency. No influencers, gurus, or empty promises here. Just tailored guidance and execution focused on YOUR business needs. Ready to supercharge your revenue engine? Let’s talk!

Lots of talk around demand creation vs capture. But most B2B SaaS aren't doing the capture right. Their strategy is a Demo campaign with: — An ad with their name and "Get a Demo" — A landing page with a form and "Get a Demo!" There! We have our capture strategy in place. Now we can go back to creating "what is" blogs. Oh and let's not forget those gated whitepapers. The reality is: There are multiple levels of intent within "Capture". Scheduling a conversation is the last level. Buyers might be problem- and solution-aware but: — They want to see MORE of your product — They want to make sure the pricing is good — They want to see their peers using your product — They want to compare you to key competitors "But they can do all of this on a call with an SDR!" OR...hear me out... Why don't we provide all the information upfront? This way they're 80% ready before either side wastes time and energy on multiple back-and-forths. That's where foundational campaigns come in. Ones that talk about: 1. Your primary offer - why you exist and who for 2. Specific use cases of your product 3. How you stack up against your top competitors 4. *Relevant* testimonials from peers 5. How you're priced (transparently) 6. What can they expect if they do meet with you Where conversions aren't button clicks and "leads" who aren't ready to be nurtured. But rather, the conversion being *consumption*. Because that's how B2B buyers buy: Through copious amounts of research. And believe me, they're already consuming content about you. So ask yourself — how much of that do you control? Every other campaign is an accessory. Fluff. What I often find is that companies usually have the accessories but the foundation is non-existent. That's like getting rims on a car without an engine. All to hit an arbitrary lead number with shit leads. What foundational campaigns are you running?

Are you doing Demand Gen right? It's more than just driving sales leads ... it's driving people to your company and introducing them to your products/services. In his new blog, Managing Partner Bill Morrow shares key elements of Demand Gen and explains there is no “one-size-fits-all” plan or playbook to follow (which makes it tricky). We can all agree that driving leads is always a key to the success of any healthy company. But make sure you are doing it RIGHT. #thinkempirical #demandgen #sales #marketing #manufacturing #industrial