Our tenacity is what sets Comscore apart in the measurement industry, according to our Director of Software Engineering, Sherwood Pengel.
As we put the spotlight on some of our people to celebrate Comscore’s 25th anniversary throughout July, Sherwood shares how much he values the genuine connections he has with his colleagues.
Swipe through his Q&A 👀 to learn more.
When I came back to comScore, I asked a number of questions. I know that one of them was "is Sherwood Pengel still here?"
Sir, you're one of the best and we're lucky to have you. Thanks for all that you do.
Sherwood is a rock star, one of the many colleagues I worked with that made my tenure at Comscore so rewarding. Together, we accomplished everything we set out to do. Go Sherwood and Comscore!
Hey everyone! Thanks, Justin Lebbon, for getting the ball rolling :)
At FLUZO, we're super excited about all the buzz the “future of measurement” is getting at Cannes. As a real, native, people-focused, cross-media advertising effectiveness measurement and solution provider in 13 countries and counting, we think it's awesome this crucial topic is finally getting some love.
For us, “cross-media” means exactly that: TV + OLV + OTTs + CTV + FAST + Social + Radio + Audio + Cinemas + (coming soon)... That's what advertisers are after, right? And it totally fits with the "future of measurement" idea.
That's why we believe this convo about the future won’t be complete without companies offering faster, simpler, more innovative, and (importantly!) cheaper options to the industry.
P.S.: Follow us for amazing and cutting-edge case studies.
Media | Measurement | Effectiveness | Global @ WFA
From agency models to data to measurement...We're participating in a number of conversations at Cannes Lions this year. When it comes to measurement, advertisers are taking a growing role. ANA, ISBA and WFA have collaborated on the development of an innovative and privacy preserving new approach to cross-media measurement – the Halo Framework. As testing phases gear up in both the UK (under ISBA/Origin) and US (under ANA), in this session, a panel will review progress being made to turn the framework into a commercial solution. Come and join the revolution as we look at plans to launch and expand the functionality.
RSVP: events@wfanet.orgPhil Smith, Bill Tucker, Sorin Patilinet, Maggie Burke, Gerry D'Angelo
Don’t miss our interview with NewDigitalAge on the evolving landscape of cross-platform media measurement. Discover how we're leading the way in providing comprehensive, actionable data to navigate today’s fragmented media environment.
#MediaMeasurement#CrossPlatform#DataInsights#Comscore
NDA recently sat down with Alejandro Fosk, Executive Vice President International at Comscore, Inc. to discuss the evolution of cross-platform media measurement…
Full story in comments.
I joined the Breaking and Entering Advertising show to talk about the Rising Marketer’s Guide series I’ve been working on since 2022 for ADWEEK.
I ask agencies like VaynerMedia and PMG about their internship/fellowship programs and what it takes to get in. Then I write about each one.
Stories are practical guides to popular advertising internships. Plus, there’s info on what makes an application standout. We also spotlight agency culture indicators, like program demographics, pay ranges and how many participants usually get hired fulltime.
Check out the podcast for more⬇️
#AgencyLife#Internships#Marketing#Advertising#Branding#Media#DigitalMarketing
Olivia Morley discusses ADWEEK's Rising Marketer's Guide
Olivia Morley is a senior advertising reporter at Adweek.
She addresses the challenges and some solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she consistently reports on.
The Rising Marketer's Guide is so good that we created a new segment to highlight the top resources for you. We're calling this new segment "Break-In Tools."
Listen here: https://lnkd.in/gUkpixZX
Tomorrow 👉 Head over to our LinkedIn Live to learn more about redefining data and its power to connect and engage.
🎤 Featuring: Madeleine Want, Vice President of Data at Fanatics Betting & Gaming and co-author of the groundbreaking book, Precisely: Working with Precision Systems in a World of Data.
📆 Why Attend?
Join us as Madeleine takes us on a journey through the expansive realms of data-driven engagement. From the challenges of navigating vast data systems to the thrilling success stories of e-commerce, social media, entertainment, and gaming.
💡 You'll Discover:
Expert insights into managing complex data systems.
Inspirational examples of data transforming industries from agriculture to urban policing.
Strategies for building products that truly resonate with customers.
✨ Join Us to learn more about redefining how we think about data and its power to connect and engage.
https://bit.ly/3vvVVN0
We’re always told to “act our age,” but we don’t wanna. We're marrying, graduating, and having kids whenever we want, so judging us by our age doesn't work anymore. So if you want people to respond to your mobile ad, you gotta base it on their values, not how old they are. #digitalmarketing#marketingtrends#digitaltrends
For anyone who wants to learn more about the latest consumer behaviours and attitudes in the ever changing digital environment, our 12th edition of Media & Entertainment Consumer Insights is out now!
Having been a part of this report for several years now, we have continued to see a fascinating evolution in how Australians engage with and consume media. The key topics from this year include:
🕰 The evolving dynamics of how consumers spend time across content types and platforms
🤝 The rising complexity of media relationships and the implications for consumer experiences
🤖 The onset of next-generation technologies and their potential to transform media consumption
🏅 The undying allure of sport and how it continues to shape our media experiences
https://deloi.tt/3s5MkdQPeter Corbett, Jeremy Smith, Thom Greving, Tessa Skinner, Morgane De Gratie, Bec McConnochie, Leora Nevezie, Nicola Alcorn, Joey Nguyen, Dan Tintner, Sue Kim, Sarah Lynch, Caru Froneman MM, BBus (Mktg)
After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. Comscore's Brian Pugh and Steve Bagdasarian kicked us off with “You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising” in partnership with Google’s Marta Martinez and the NFL’s Dave Bolger, to share our latest insights on the amplified efficacy of a cross-platform approach during the Super Bowl. Overall, the unifying theme is that consumer is still the center of the universe, which is exactly how it should be.
Read about our key takeaways from CES 2024 here: https://lnkd.in/epYNvnvb
Be sure to catch a recap and download "You Had Me at Cross-Platform" here: https://lnkd.in/eY7gKuBd#CES2024#CESYouTube Advertisers#crossplatform#audiencereach
Check out this article / interview with Michael Clinton on the "new longevity" and the massive opportunities for big brands who are currently sleeping on older consumers with plenty of cash to spend.
And if you're a small business owner, digital entrepreneur, or freelancer, checkout my free ebook over at Longevity Gains to see how you can benefit from the longevity economy as well - https://lnkd.in/gC-WJ4-D
With over 1,000 students onboarded on AD⁺ and extensive data analysis, we conclude:
1. Each minute on AD⁺ is equivalent to 2.5 minutes of traditional study.
2. Using AD⁺ for more than 3 hours and 10 minutes results in measurable grade improvements.
3. AD⁺ supports all students effectively, regardless of their initial skill level.
When I came back to comScore, I asked a number of questions. I know that one of them was "is Sherwood Pengel still here?" Sir, you're one of the best and we're lucky to have you. Thanks for all that you do.