Comscore, Inc.’s Post

Hey everyone! Thanks, Justin Lebbon, for getting the ball rolling :) At FLUZO, we're super excited about all the buzz the “future of measurement” is getting at Cannes. As a real, native, people-focused, cross-media advertising effectiveness measurement and solution provider in 13 countries and counting, we think it's awesome this crucial topic is finally getting some love. For us, “cross-media” means exactly that: TV + OLV + OTTs + CTV + FAST + Social + Radio + Audio + Cinemas + (coming soon)... That's what advertisers are after, right? And it totally fits with the "future of measurement" idea. That's why we believe this convo about the future won’t be complete without companies offering faster, simpler, more innovative, and (importantly!) cheaper options to the industry. P.S.: Follow us for amazing and cutting-edge case studies.

Don’t miss our interview with NewDigitalAge on the evolving landscape of cross-platform media measurement. Discover how we're leading the way in providing comprehensive, actionable data to navigate today’s fragmented media environment. #MediaMeasurement #CrossPlatform #DataInsights #Comscore

I joined the Breaking and Entering Advertising show to talk about the Rising Marketer’s Guide series I’ve been working on since 2022 for ADWEEK. I ask agencies like VaynerMedia and PMG about their internship/fellowship programs and what it takes to get in. Then I write about each one. Stories are practical guides to popular advertising internships. Plus, there’s info on what makes an application standout. We also spotlight agency culture indicators, like program demographics, pay ranges and how many participants usually get hired fulltime. Check out the podcast for more⬇️ #AgencyLife #Internships #Marketing #Advertising #Branding #Media #DigitalMarketing

Tomorrow 👉 Head over to our LinkedIn Live to learn more about redefining data and its power to connect and engage. 🎤 Featuring: Madeleine Want, Vice President of Data at Fanatics Betting & Gaming and co-author of the groundbreaking book, Precisely: Working with Precision Systems in a World of Data. 📆 Why Attend? Join us as Madeleine takes us on a journey through the expansive realms of data-driven engagement. From the challenges of navigating vast data systems to the thrilling success stories of e-commerce, social media, entertainment, and gaming. 💡 You'll Discover: Expert insights into managing complex data systems. Inspirational examples of data transforming industries from agriculture to urban policing. Strategies for building products that truly resonate with customers. ✨ Join Us to learn more about redefining how we think about data and its power to connect and engage. https://bit.ly/3vvVVN0

We’re always told to “act our age,” but we don’t wanna. We're marrying, graduating, and having kids whenever we want, so judging us by our age doesn't work anymore. So if you want people to respond to your mobile ad, you gotta base it on their values, not how old they are. #digitalmarketing #marketingtrends #digitaltrends

For anyone who wants to learn more about the latest consumer behaviours and attitudes in the ever changing digital environment, our 12th edition of Media & Entertainment Consumer Insights is out now!   Having been a part of this report for several years now, we have continued to see a fascinating evolution in how Australians engage with and consume media. The key topics from this year include: 🕰 The evolving dynamics of how consumers spend time across content types and platforms 🤝 The rising complexity of media relationships and the implications for consumer experiences 🤖 The onset of next-generation technologies and their potential to transform media consumption 🏅 The undying allure of sport and how it continues to shape our media experiences   https://deloi.tt/3s5MkdQ Peter Corbett, Jeremy Smith, Thom Greving, Tessa Skinner, Morgane De Gratie, Bec McConnochie, Leora Nevezie, Nicola Alcorn, Joey Nguyen, Dan Tintner, Sue Kim, Sarah Lynch, Caru Froneman MM, BBus (Mktg)

Please see below to learn about Comscore's key takeaways from CES!

Check out this article / interview with Michael Clinton on the "new longevity" and the massive opportunities for big brands who are currently sleeping on older consumers with plenty of cash to spend. And if you're a small business owner, digital entrepreneur, or freelancer, checkout my free ebook over at Longevity Gains to see how you can benefit from the longevity economy as well - https://lnkd.in/gC-WJ4-D

With over 1,000 students onboarded on AD⁺ and extensive data analysis, we conclude: 1. Each minute on AD⁺ is equivalent to 2.5 minutes of traditional study. 2. Using AD⁺ for more than 3 hours and 10 minutes results in measurable grade improvements. 3. AD⁺ supports all students effectively, regardless of their initial skill level.