Mark Julian DeCloux’s Post

📣 Excited to share that Eric Brackmann, Koddi's VP of Commerce Media, will be joining an incredible panel at Advertising Week, hosted by Progress Partners. The panel will dive into the evolving adtech ecosystem, exploring the intersection of retail media, CTV, and privacy—three forces shaping the future of digital advertising. Don't miss this dynamic conversation on where the industry is headed. Link in the comments to RSVP ⬇ #retailmedia #commercemedia #adtech #advertisingweek

NFL/ComScore/Google came together at #ces2024. In 2023, YouTube reached more A18-49 (88%) fans with a Superbowl ad than Linear (68% A18-49). Younger demo of A18-34, 60% of them that saw a SB ad on YouTube did NOT see a SB ad on linear. Huge audience incrementality opportunity. Take it a step further. Channel Factory can reduce media wastage and improve brand suitability by aligning brands with audiences across the best social/YouTube content leveraging our ViewIQ technology (Google YTMP certified to ingest YT meta data) and exclusive ComScore partnership.

Seaport’s Aaron Kessler and David Joyce will be hosting a 4Q Digital Advertising Trends Expert Call on Wednesday, January 10th. Topics of discussion will include 4Q23 Ad Spending trends across Search, Social, CTV/Video, AdTech, and Amazon. Other topics include outlook for 2024 ad budgets, ad privacy and other regulatory concerns. Interested? Say hello! corporateaccess@seaportrp.com   #SeaportResearchPartners #Growth #Expert #Change #SRP #Seaport #SeaportGlobal #CorporateAccess #ResearchPlatform #ResearchPartner #EquityResearch

Steve Bagdasarian, Chief Commercial Officer at Comscore, Inc., led a thought-provoking conversation at Advertising Week New York on how local market intel is optimizing national reach in today’s media landscape. Steve pointed out that “the future is the present,”—highlighting the importance of using local insights as a powerful measurement tool to reach consumers where they are, down to the zip code. He also led a discussion on the need for balance between broad-based reach and quality metrics in a single channel of execution, noting that while “there’s going to be waste in the space, there’s a way to minimize it.” As reach continues to matter, local measurement is becoming increasingly crucial for advertisers to achieve impactful results across all screens—digital, linear, and streaming. 📊 #AWNY #Comscore #MediaMeasurement #CTV #DigitalAdvertising #AdTech #AudienceTargeting #BroadsheetClient

📺Exciting news from DISQO and VIZIO’s Inscape Data! This partnership is a big step forward in TV’s evolution. Brands and publishers can now measure ad campaigns with a single source across TV (linear & CTV), digital, and even siloed social media platforms - all without cookies. Advertisers need to see full-funnel brand and performance contributions from every channel and how they work together to drive growth. Now, they can… with one objective platform. ✅ Read about how our partnership is leading the industry forward: https://hubs.li/Q02nXw980

Would you like to learn more about new trends in advertising, media and entertainment for 2024? Join Andy Jones, Head of UK Sales at Samsung Ads Europe and David Fisher, Head of Industry for Media and Entertainment at Snowflake on the 30th January as they cover: - Why 2024 is a significant year in TV. - Technologies shaping the industry. - Data science and how it is optimising content delivery. - Data privacy and governance remains critical - How unifying consumer data across tools, teams and technologies provides a competitive advantage. Make sure to save your seat: https://lnkd.in/eNiZKH-E #CTV #mediatrends #Data

In the evolving CTV landscape, there is a complex criteria that needs to be met to avoid disappointing advertisers. To unleash CTV's potential, mastering nuances in datasets, match rates, and processes are key for it to become the powerful addressable branding and performance channel that advertisers need it to be. Read more in our latest article featured on Association of National Advertisers: https://hubs.ly/Q02rh_CJ0 #CTVInsights #DataDrivenAdvertising

✅🖥️ AdExchanger (6/7): “Show-level transparency for FAST channels and CTV overall has improved, but it’s not quite yet where buyers need it to be. One reason publishers consider it risky to share data about TV viewing at the show level is because it may violate the Video Privacy Protection Act if that information is tied to an identifier. Still, there are more ways to anonymize or aggregate data in a way that doesn’t reveal an individual’s identity, which is why publishers have been getting more comfortable providing some degree of show-level transparency in post-campaign reporting. But buyers want more than post-campaign reporting. They also want show-level data in the bid stream, and publishers have still other reasons for not giving it up. One is the historical fear among publishers that advertisers cherry-pick inventory, which they’re obviously more easily able to do when they have more insight into the specific shows their ads are running in. This is a fear FAST channels can capitalize on if they “enrich the bid stream by passing more through to buy-side partners,”one buyer said, referring to show-level metadata. While FAST channels have the same reasons as other streaming apps for not sharing show-level data, they have more motivation to cede some ground to fulfill a top item on most advertiser wish lists.” ⬇️ #streamingtv #ctvadvertising #fast #avod #ott https://lnkd.in/eKvQCRis

"People are not going to stop going to stores. It's really about what they are going there to do. As marketers, how do we best service that?" — Jacquelyn Baker, CEO, Omnicom Commerce Alex Siddall, Chief Media Officer, Hearts & Science, spoke to OCG's Jacquelyn Baker and Flywheel's Alex McCord at The OMG Platform during CES to discuss the future of commerce with a focus on privacy, connected brand experiences, and the evolution of contextual advertising. Find out how brands can best position themselves to respond to major macro industry changes by watching the full discussion via our CES microsite: https://lnkd.in/dDqFKKyM #OMGatCES2024 #CES2024