Mark Julian DeCloux’s Post

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Senior Director of Sales @ Comscore, Inc. | Sales Leadership

Please see below to learn about Comscore's key takeaways from CES!

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After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. Comscore's Brian Pugh and Steve Bagdasarian kicked us off with “You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising” in partnership with Google’s Marta Martinez and the NFL’s Dave Bolger, to share our latest insights on the amplified efficacy of a cross-platform approach during the Super Bowl. Overall, the unifying theme is that consumer is still the center of the universe, which is exactly how it should be. Read about our key takeaways from CES 2024 here: https://lnkd.in/epYNvnvb Be sure to catch a recap and download "You Had Me at Cross-Platform" here: https://lnkd.in/eY7gKuBd #CES2024 #CES YouTube Advertisers #crossplatform #audiencereach

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