YPM’s Post

The study is the first to estimate the number of young users on these platforms and how much annual ad revenue can be attributed to them.

Reddit, Inc. will soon be introducing a new feature to their ad system in compliance with the European Union Digital Services Act. 'About this ad' will be gradually rolling out to all ads from January 22nd through February 17th, 2024. This update will provide consistency and transparency for all users and advertisers, globally. It will also apply to all formats and placements. To ensure that you see only the ads you want to see, Reddit offers a feature to control the ads you see. Check out the link in the comments to learn more about how to use this feature. #Redditads #Adchoice

ID spoofing is a rising concern in the ad industry, especially as third-party cookies are phased out. #Adweek recently explored how consistent ID integrity and directly correlates to conversion rates, featuring insights from Basis' own Ian Trider. More here: https://ow.ly/orM630sBx93 #DigitalAdvertising

If you haven't already, do yourself a favour and check out the latest Australian Lamb ad campaign: https://lnkd.in/gJRdpFXA I always appreciate a good ad campaign, especially those that do more than simply showcase a product or service. And that's exactly what Australian Lamb's annual video has done this year, with a hilarious take on generational differences. The ad titled 'The Generation Gap' pokes fun at the population's generational divide, showing physical land fissures separating each generation onto their own island and growing wider each time one picks on another. From Boomers to Gen X, Gen Z, and Millennials, no one is spared in this ad, and the result is pure comedic gold. Amidst all the laughter, what's noteworthy is that the advertisement ultimately highlights a shared love for lamb and brings generations together. As marketers, we can take inspiration from ads that not only entertain but also connect with audiences on a human level. Hats off to Australian Lamb for yet another brilliant and engaging advertisement, and for reminding us that while we may have our differences, we can always unite over a delicious lamb barbecue (if you can afford it that is 🤑).

This essay is a culmination of my experience working to get publishers the very best product and experience possible for their ad tech. Thank you to the Association of National Advertisers — it's symbolic I think that the ANA published this piece about publisher ad tech. The future of advertising on the internet is about simplifying things as much as possible and both sides of the market working together more closely to understand each other is a big step in the right direction. https://lnkd.in/eJBgDsCK

Data-driven advertisers can enhance their campaigns by understanding distinct TV viewership habits. Millennials prefer local news, while Gen-Z watches on mobile and values brand alignment with their beliefs. Live sports fans are high spenders, making them valuable targets, and frequent streamers are budget-conscious, responding well to cost-effective solutions. Advertisers can leverage these insights to create tailored, effective campaigns. @AnalyticsIQ provides the data needed to optimize connected TV advertising strategies. #DigitalAdvertising #DigitalMarketing #CTV https://lnkd.in/eGxpfZ8D

💡 Measuring in-the-moment human attention of Snapchat AR Lenses... “For the past four years, OMD has been partnering with Amplified Intelligence to measure the impact of active attention on brand choice and brand preference across various platforms. Conducting research with leading platforms in more than two dozen countries across APAC, EMEA, LATAM and North America for more than 20 global brands, we’ve examined the role that factors like ad formats, content, context, demographics and dayparts play in gaining and holding consumer attention” – Suzy Ryder, CEO of OMD UK OMD's research partnership with Snap Inc. and Amplified Intelligence allows for real-time measurement of audience engagement with Snapchat Lenses, providing the first accurate assessment of AR's ability to capture attention. Driven by the need for clear insights into AR's impact on attention, this initiative lays the groundwork for a multi-phase attention study spanning various markets, starting in the UK and the US. https://bit.ly/4awYXza

It's been fun learning about the evolving AdTech industry through my work and friendship with John Shankman. Check out his latest article on the topic!

Understanding Gen Z's Digital Footprint 🌐 Our Gen Z Gamer Study provides a comprehensive look into the platforms where Gen Z is most active and the ways they choose to reward their favorite creators. Whether it’s through watching ads, tipping, or subscribing, each method offers valuable data on how to capture this key demographic's attention and loyalty. Dive into the details by accessing the full report now! 🔗 https://lnkd.in/eJKRCHrJ

Announcing the 2024 edition of the Singular ROI Index! 🎉 We've analyzed trillions of ad impressions, billions of clicks, and billions of installs to bring you the top ROI and retention-driving ad networks in the world. 🏆 The ROI Index ranks the best ad networks in the world and should be the go-to list for mobile marketers deciding where to allocate their next 💰. All available right here: https://hubs.li/Q02nnx_G0