Comscore, Inc.’s Post

Political ad spend is projected to set a new record in 2024, with estimates between $10 - $12 billion (NBC News). Although a large portion will still be spent on traditional TV, the rising opportunities in the digital landscape shouldn't be overlooked. Political advertisers can no longer rely on one channel to reach audiences, especially as consumers have come to expect timely and personalized messages. In our eBook "Beyond Linear TV: A Political Advertiser’s Guide to Reaching Voters in 2024", we dive into digital channels' impact on political ad campaigns and best practices for using these channels through an omnichannel approach. https://lnkd.in/dhdGaxfh #politicaladvertising #omnichannel #digitalchannels

We're announcing two groundbreaking, first-to-market innovations in partnership with TVision and Adelaide, designed to maximize the impact of quality media across screens. Initially launching in the US, these offerings revolutionize how we measure and optimize advertising campaigns on both mobile and TV screens. Building on our 2023 strategic advancements, we are committed to setting new measurement standards. These innovations ensure that your campaigns not only reach but also deeply engage your target audience, delivering impactful results through attention-based KPI targets and omnichannel optimization. For clients, this means: • Transform your CTV campaign optimization by enabling real-time adjustments to maximize ad attention with Teads and TVision. • Streamline your campaign planning across channels to enhance brand awareness and drive precise conversions with Teads and Adelaide. Key benefits include: • Boosted viewer engagement and advertising effectiveness in real time. • Tailored campaigns to secure the optimal level of attention for desired outcomes. • Predictable and validated advertising success across various channels without compromising on scale and efficiency. Read more on the Teads blog >> https://hubs.li/Q02vkbjG0 #omnichannel #measurement #ctv #attention #optimization #planning

Ready to take your advertising to the next level? Sports audiences are some of the most engaged and passionate viewers, so knowing how to connect with them can make all the difference in your campaign’s success. Find out how you can harness the power of these audiences to maximize your brand's impact. From understanding viewer behavior to implementing proven strategies, this guide is packed with insights you won't want to miss. Learn how to craft campaigns that resonate, convert, and build lasting connections with your audience. 👉 Don't miss out – download our Sports Audiences Playbook today: https://hubs.la/Q02L9V0v0 #SportsMarketing #SportsAudiences #AdvertisingStrategy #DigitalMarketing #Omnichannel

Audience-first. Data-driven. Nationally-scaled. Multi-market. Hyper-local. Advanced TV ad solutions from Centriply. Finding your audience in real places, and guaranteeing your TV ad campaign does too. We even share where your campaign should NOT BE. Every single time—not only if you ask (or even think about asking). Powered by Tango Media Systems #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #omnichannel #crosschannel #reach #attribution #outcomemeasurement

Audience-first. Data-driven. Nationally-scaled. Multi-market. Hyper-local. Advanced TV ad solutions from Centriply. Finding your audience in real places, and guaranteeing your TV ad campaign does too. We even share where your campaign should NOT BE. Every single time—not only if you ask (or even think about asking). Powered by Tango Media Systems #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #omnichannel #crosschannel #reach #attribution #outcomemeasurement

Audience-first. Data-driven. Nationally-scaled. Multi-market. Hyper-local. Advanced TV ad solutions from Centriply. Finding your audience in real places, and guaranteeing your TV ad campaign does too. We even share where your campaign should NOT BE. Every single time—not only if you ask (or even think about asking). Powered by Tango Media Systems #TV #advancedTV #PerformanceTV #ConvergedTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #omnichannel #crosschannel #reach #attribution #outcomemeasurement

"Madhive’s vision is to become an end-to-end digital advertising hub for local businesses, including small and mid-size businesses. This ambition requires expanding beyond just TV and video" says CEO of Madhive, Spencer Potts. With Frequence and Madhive together, advertisers will be able to reach a customer and create that initial emotional spark with CTV, then connect with them across the internet until they close the loop and convert. They’ll do it all with the precision of Madhive's unrivaled geotargeting. Read more in Adexchanger here: https://lnkd.in/e7_Ajb4n

Electrolux Group Brazil partnered with mediasmart and Ampliva to reshape how consumers view the Electrolux Built-in Oven, one of their challenging products that needed a different consumer perception. The innovative strategy leveraging mediasmart's Household Sync technology involved targeted advertising on Connected TV apps, driving viewing rates 2.6 times higher than expected and ensuring success across all sales funnel stages, from awareness to website conversions. mediasmart's Household Sync enhances audience interactions and increases brand impact by syncing Connected TV Ads on other devices in the household, showcasing the potential for enhanced brand storytelling and engagement. Watch the complete case study below to learn more. #CTV #householdsync #omnichannel #digitalmarketing Taísa Pereira | Julia Gomes de S. | Murilo Cozza | Jaqueline Sobral | Bruno Coutinho Ricardo | Guilherme Oliveira Utyama | Raquel Miguel | Fernando Marques

At HomeServe USA, we are always looking for data-driven approaches to reach new audiences across our partner and direct marketing efforts. That's why we turned to Spark No. 9, an innovative digital agency, to help us engage with a younger, new homeowner audience. Their work has helped us unlock a new strategy that's now the basis for a broader omni-channel marketing plan. We're excited to embark on this new growth strategy and can't wait for you to see what we have in store. #predictiveinsights #growthstrategy #newaudiences #digital #omnichannel

Omnichannel to capture new consumers to brands