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Jeff Smith and Aviva Tropp from @Prophet share their top tips for (re)launching brands in ANA’s Leading Edge. Learn about the Performance Paradox, prelaunch best practices, and how to nurture your brand through its next phase in this article.

In our latest blog post, we dive into the crucial role of the Chief Brand Officer. As a role we often play for our clients, we've seen firsthand just how important it is to the life and culture of your brand and business. Check out our insights on #brandesign #brandstrategy #brandecosystem #designinnovation BOLTGROUP

🚨 YouGov’s US Biggest Brand Movers for the month are here! 🚨 In this month’s rankings, brands from a variety of different sectors cracked the top 10 including Dollar General, ESPN, and Geico. 👉 Watch the video below or click here to see which other brands made the top 10 and which brand claimed the top spot! https://okt.to/ReJzDw

Our latest LBBonline - Little Black Book article delves into Paddy Power's successful Euros campaign starring Danny Dyer. We discuss the power of aligning the right celebrity, creative, and timing when it comes to impactful brand partnerships. Check it out at the link below. Come on, England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #ItsComingHome #BrandPartnership #TalentConsulting

When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀

A few things we learned in 2023: Building meaningful brands starts with putting people first. A shout out to Haven Home Safe 💙 Learn more here: https://lnkd.in/gpgUJy6U

Benefits of Brand Licensing Increased Revenue: Licensing allows brands to generate additional income without significant capital investment. Expanded Market Reach: Partnering with established brands can help businesses enter new markets and reach broader audiences. Enhanced Brand Equity: Licensing agreements can elevate a brand’s image and credibility through strategic partnerships. https://lnkd.in/dpZktt24 #BSLG #brandlicensing #brandrepresentation #foodandbeverage

Brands can never stay still. To continue growing they need to change. But so do their brand management systems inside the organisation. Brand governance systems are paramount for brand growth. In case they are pro-active, dynamic and adaptable to business needs and changes, they act as an accelerator. When they are reactive, lagging in changes in business - whether it is changes in business organisation set-ups (reorganisation), acceleration (international expansion, partnerships etc). #brandmanagement #brandsystems #brandgovernance #brandexcellence #globalbrandexcellence

Challenger Brands - Best in Class. I attended the always valuble YuLife webinar yesterday (Thank you!) Two points in particular caught my attention: Challenger Brands start with great #culture Building and embedding the right Culture when everyone is remote is more difficult. Are you building a #challengerbrand? Do you find this to be true?

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.