Courtney Zalewski’s Post

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CBO, CMO @ embarc | Creative, Marketing, and Strategy for Cannabis | Founder Studio Good | Co-founder Cannabis Cafe

The team at Claybourne Co. made one of my dreams come true and brought a skate activation to our 420 Grand Opening party in Fontana! 🛹 It was awesome! This video is a recap of one of the 6 larger events we threw on 420. No matter how many openings and events we do (and we've done a lot!), I always get a bit of nerves. “IS ANYONE GOING TO SHOW UP?!” Nerves are good tho. It means you’re not complacent. It keeps you sharp, hungry, and innovative. It’s your subconscious mind’s way of ensuring you’re fully prepared and committed to delivering your best. I’m proud of the formula we’ve developed. It works for our team, brands and communities but…we’re always finding ways to get better and better. Last year we implemented and launched the Embarc Party Crew. Led by Andrea Champion, Party Crew is a group of team members from each location passionate about showing up in our communities in the Embarc way. 🤘🎉 Food Music Games Entertainment All together they help engage and form memories beyond a [enter BOGO, 99% off, crazy deal here]. It helps differentiate. It helps build loyalty. Plus…these activations are a content goldmine. All of that to say— embrace the nerves. When harnessed properly they can make things better. #cannabis #dispensary #cannabismarketing #events

Ave Miller

Founder of Uncle Arnie's | Cannabis Beverage Advocate 🔉| Brand Strategy, Marketing, Sales 📶

5mo

Dang!!! This places looks sick! Excited to see this store in person.

Dustin Hoxworth

Founder/Editor-at-Large Fat Nugs Magazine

5mo

Would have loved to see this in person!!!

When and If the time ever comes we can provide branded skateboards for these and future events. The MOQ is 1 so the custom board could be used as a raffle prize.

Looks like an amazing time! You always shoot such great content

Sandra Bergman

Drives 🌿 dispensary sales from repeat customers | Reduces marketing costs | Increases customer loyalty | Marketing Leader

5mo

You're doing it right!

Max Kwan-Rosenbush

Head of Merchandising & Inventory Management at Embarc / ex-Williams Sonoma, Gap, Fanatics, HERBL

5mo

Andrea crushing it!!

Our neighborhood Embarc, how could we not show up with the team!

Michael Torretti

Director of Business Development & Product Design at KUSHCART.LLC & Auto IPM Sales Director

5mo

Wow, you did an incredible job! You can tell the vibes were amazing from that video.

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Derek Calvano

Vice President Operations at Northern Emeralds

5mo

Great energy! Love the passion that Embarc puts into this space 🙏

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Leeza Thomas

Director - Digital Transformation (Helping Cannabis & CBD Brands like- Just CBD, Ethos Cannabis, MedMen, Foria, Dad Grass, CANN)

5mo

Looks like an amazing event! The Embarc Party Crew sounds like a great way to engage with the community and create lasting memories. Nerves are definitely a good thing, they keep us on our toes and striving for improvement. Keep up the great work! 🎉

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