The CPG Guys’ Post

Attention Dispensary Owners: How are you preparing with 420? Through FlyWheel analytics (flywheel240.com), you'll have the ability to leverage data & insights to determine the most optimal quantity of the fastest selling and highest revenue producing items Take a look below at some of the other ways FlyWheel can help position your store the best way possible on the most impactful day of the year!

The direct-to-consumer (DTC) boom has hit a critical juncture. After a record year in 2021, many DTC companies are now grappling with the realities of profitability and sustainability. What went wrong, and what’s next for these DTC companies? Take a look at the shifts and strategies for the new decade in this video. https://lnkd.in/dxCEp_SU #InnovationStrategy #DirectToConsumer #BusinessModel #ecommerce #digital

Direct-to-consumer (DTC) brands experienced significant growth during the pandemic, but it seems the wild west days are over. With Facebook's changes, rising media buying costs, and high-interest rates, ads are getting pricey and standing out is tougher than ever. Check out this video on the evolving ecommerce landscape and the challenges facing DTC brands. #DirectToConsumer #EcommerceEvolution #MarketingChallenges #AdSpendSurge #DTCBrands #SocialMediaShift #CustomerAcquisition #PostPandemicBusiness #RetailRevolution

🚨 Escalating customer acquisition costs are pushing margins to the brink. What's the future of DTC with this new reality? 💡 Key takeaway? Warby Parker's CEO, Dave Gilboa, reveals leveraging existing customers as the primary marketing vehicle. With word-of-mouth being the top source for attracting new customers, it's clear that authentic engagement outperforms traditional advertising. 🤔 What does this mean for the future of marketing in the DTC space? Could focusing on customer experience and organic growth be the blueprint for success? 🧠 Mental note: The possibility of selling to a new customer: 5-20% The probability of selling to an existing customer: 60-70% 🎥 Check out the video:

I'm taking over the US quicker than expected! Aviator Nation, the $130 million fashion icon launched with Order Editing. 🚀 18 physical retail locations. 🚀 Annual revenue exceeding $130 million. 🚀 A fashion brand whose logo everybody is wearing in LA. Now sending email marketing that automatically notifies customers when there is space in their package for additional items! Aviator Nation will never edit an order again. I want to shout out the world's best partners - together, we deliver the preferred experience to customers 24/7. Giftnote & Nick Kennedy deliver the preferred gifting experience - we let customer edit their personalised messages. Loop & Alex Dale optimise the returns experience - we reduce returns by letting customers switch products after purchase. Gorgias & Hugh Russell-Parsons crush the helpdesk experience - we stop one-time edit tickets from ever getting to the support department. Yotpo & Rad Mitic maximise revenue on the marketing front - together, we upsell post-purchase through email and SMS. Rebuy Engine & Julia Whatley drive conversion and upsells before us, getting as many customers in the door as possible so that we can grow AOV after checkout. Tapcart & Neal Goyal have created the perfect mobile experience - we seamlessly let app customers self-service order amendments. I have so much more to come in the land of the free - we are just getting started. Live. Love. Fly. 🔥 #Shopify #eCommerce

Being sales-led or product-led is NOT a binary choice. If you’re a sales-led org, the worst thing you can do is try to switch completely to a product-led model. Instead, start layering the product-led aspects to the different growth levers–acquisition, retention, and monetization–in your existing strategy. Ben Williams from PLGeek and Madhav Bhandari discuss this and more in the latest episode of GTM On-The-Go.  Catch it here - https://lnkd.in/eC9d4nqr #Storylane #PLG #ProductLedGrowth

The P³ Effect in Business: Positioning, Purpose, and Profit. 🎯 At Shopfillip, we help you identify the right positioning and purpose to drive sustainable profit. Discover your unique edge and solve problems that matter. Comment "start" to get started. #ecommerce #brandpositioning #shopfillip #businessstrategy #businessgrowth

Tough Trucks For Kids 🚜 business performance for the quarter ending Sep 30, 2024 compared to quarter ending June 30, 2024: Highlights: - Revenue up 158%, net $profit up 19%, crossed $2.8m arr velocity - Influencer flywheel in motion: 43m unique accounts reached, 496k profile visits - 24% of revenue from pre-orders showcasing strong product- and brand-market fit - Store conversion rate up by 47%, return rate down by 45% - Largest contentful paint down by 85% from 5.94 sec to 0.86 sec i.e. blazing fast mobile experience Q4 is the most critical quarter for any d2c brand. Best of luck y'all. It's heads down & LFG time at Tough Trucks HQ! 🚀 #bootstrapping

Time is an investment. We all want more of it. To save time, we sometimes 🛒 Instacart groceries 📍Use Google or Apple maps to find the shortest route 🐶 Hire a dog walker from Wag! Or Rover When you outsource getting a new car, you can reclaim up to 80% of your time. Cartelligent, a new car buying and leasing concierge service, does all the work for you. While we research, compare, and negotiate on your behalf, you could be sipping Mai Tais on the beach. We present you with the top options, you choose what you like, and we arrange the rest. Save time (and money) getting a new car with Cartelligent today - cartelligent.com #time #investment

#CannesLions2024 - We're here! 🍐 We're beyond excited to meet with our retail media network, brand, and agency friends to discuss how Pear's shoppability engine drives media performance. If you or your team are attending and looking to elevate your shoppable media strategy —let’s connect! Drop a note in the comments to meet up and learn more. #CannesLions #shoppability #performancemarketing #pearconnect