A big shout out to the ever-wonderful Hadyn Millar, one of our planning managers, who chaired a panel on the future of planning and strategy at the IPA (Institute of Practitioners in Advertising)'s summit this week.
Had the fantastic opportunity to bring this year’s IPA (Institute of Practitioners in Advertising) Media Planning & Strategy Summit to a close by chairing a panel on the future of planning & strategy. There’s some potentially seismic changes on the horizon for our industry, and being able to discuss these as well as tension points to be solved moving forward with Zehra Chatoo, Matt Bryan and Danny Holmes really scratched some burning itches of mine and I’m sure of dozens other planners. One topic really stood out for me from my own personal experiences. There are so many barriers in the advertising process - coming from strats themselves, but also stakeholders, planners, creatives, buyers and more. Ensuring a strategy survives through both the planning process and the buying process is going to be increasingly difficult as the industry becomes increasingly complex and fragmented. It’s partially why agencies like Craft Media London are so important, and why I’m so interested to see how things develop over the next few years. Let’s see where we go from here! Thanks Simon Frazier for cooking up such a brilliant summit.
