BOUTIQUE’s Post

Looking for the best quote for your next ad campaign? Contrary to what many believe, receiving multiple quotes can actually work against you. This week, we look at the reasons why you are better off doing research and sending a solid brief rather than leaving it to a multiple-quote scenario. #media #mediaquotes #adcampaigs https://lnkd.in/gJrQJA89

Although media agencies have been somewhat separate from creative agencies for the last 15 to 20 years, what marketers seek now is a far closer collaboration between the two. In fact, globally, more and more marketer’s definition of integration includes media, says Independent Agency Selection (IAS) CEO and SCOPEN partner, Johanna McDowell. #agencies #media #advertising

Is the advertising industry totally off it's rocker?" This provocation 👇 from Eric has kept on re-surfacing in my mind. (TL:DR - what the **** is going on when so much advertising is failing to deliver and yet the industry is acting like everything's rosy?) Part of me feels like it's just the law of the jungle. Most football teams will never win a title. Most food is average. Most gains are marginal. So yeah, most advertising is poor. ...but I think that dismisses the issue too easily: 1/3rd of the world use ad blockers. The biggest televisual channel in the world is run by a guy called Jimmy who makes videos featuring himself. We carry around more computer power in our pockets than it took to put a man on the moon. The world customer's are living in is changing and I'm not sure that the business world - or at least the advertising part of it - has kept up. I think in the end it gives me a lot of confidence; if you know what you're doing then the opportunity is massive. If you know how to: Find real customer insight Build a simple strategy around it Power it with creativity Get it in front of enough people Land messages in the right ways... ...then you can build killer brands that power businesses. Glass half full? Maybe, but I'm built to roll in that direction. Onwards.

As media consultants guiding brands through complex media relationships, we often get questions about Agents and Principals. What do these terms mean and why do they matter? Our new article breaks it down, giving clarity on how agency roles impact transparency. Discover what advertisers must get right in contracts to champion brand interests. You’ll walk away with tips to foster collaborations that optimise media performance. Don’t leave growth potential on the table - get savvy on the Agent/Principal divide. https://lnkd.in/etnbyX9B

Our Industry Updates feature noteworthy advertising quotes in each volume. Here are a few of our recent favorites: ♦ "It's time to build strategies that close the client expectation gap and forge meaningful relationships that can stand the inevitable challenges and tests ahead." Tracey Barber, Havas Creative Network ♦ "Partnership is a multiplier. It's a multiplier in terms of their business success and the brand success you can have together." Abbey Klaassen, Dentsu Creative ♦ "Relationship therapy is not a sign of weakness; it’s a sign of intent, a willingness to get to the root of the problem." David Muldoon, MediaLink View our advertising quote videos for more:  https://lnkd.in/gTkzN3N #AdvertisingQuotes #AgencyMania

To make great advertising, brands need three things: to reflect culture, to reach millions of people, and a trusted media environment. But this is getting harder. Media is fragmenting, trust is in decline, influence is ephemeral. So advertisers need scale, influence and integrity to cut through. That’s why we’re proud to launch the Guardian Advertising Awards. Free to enter, the new awards celebrate advertising that has featured across the Guardian, highlighting unforgettable examples of scale, influence and integrity. Enter now: https://lnkd.in/eF_gQZ_d

In the complex world of media buying, there are times when agencies require more than just a media execution partner; they need a full-service agency to get the job done effectively. This article explores the nuances of agency relationships and the need for comprehensive services to navigate the evolving media landscape. Discover more here 👉 https://lnkd.in/eNXvs727 #MediaBuying #Advertising #AgencyServices 💼📈📣

A point well made, creative is and always will be king…. But it needs to work and feel authentic in each media channel, just cutting your 60 second ad into 6,10,15 & 30, then cropping for vertical and square isn’t going to do it either (all though it’s a start obviously). Building native assets, then testing and refining is much more likely to yield the best results from each media channel.

How has thinking on the buyer-side (agencies, marketers) changed in recent years? Buyer-seller relationships are becoming more disconnected, especially on the digital front. Buyers are working in self-serve environments, planning, executing, and evaluating campaigns with limited-to-no-interaction with publishers. Media planning and media buying have evolved and so have AAM's solutions. In the "old days" publishers would distribute their AAM reports to buyers. That still happens, but more often AAM accredited publisher data flows directly into the agency databases and buying tools via API, informing media decisions in the planning, execution, and evaluation phases. Alliance for Audited Media - Transact with Trust!

Wonder what radio could do for your media plan & your targets? In one of the most significant studies ever conducted on the sales effect of AM/FM radio, Peter Field, one of the “godfathers of marketing effectiveness,” reveals major differences in business outcomes for marketers who utilize radio versus those who don’t: +13% greater mental availability, the propensity of a brand to be noticed and thought of in buying situations +58% lift in brand trust, which is highly correlated to profit growth +28% larger market share +17% increase in pricing power +13% larger short-term sales effect 4X greater share of voice efficiency +42% increased profits, with radio’s impact on profit growing +23% greater return on advertising spend (Repost from Pierre Bouvard’s post / WestwoodOne) #advertising #radio #marketing #roi #sonicbranding #audio #media #radio #rtlbelgium #dpgmedia #rossel