Founder at Dojo Films - Voted Top 100 CreaTech Companies | Producing globally, shooting locally, and working sustainably | Helping brands tell their story through film | Forward thinker and creative leader
Companies love to brag about their "secret sauce" using words like "authenticity," "impact," and "empathy." Let's be real - most of the time, this is just code for "we haven't figured it out yet." 🤔 Finding your Unique Selling Proposition (USP) isn't a one-time event. It's an evolving process. At Dojo Films, we're still refining ours, and it's only in the past year that we've truly honed in on what sets us apart. 🥱 Tech marketing can be mind-numbingly boring. So, how do we make it sexy? Deep Industry Understanding: We intimately grasp both the video creation process and the tech industry's processes. This unique position allows us to identify and address tech companies' pain points better than anyone else. We know what makes tech tick and how to translate that into compelling visual stories. Bridging Two Worlds: We understand the people who create tech products and those who use them. These groups speak different languages, and we're the translators. We take complex technical jargon and turn it into simple, engaging narratives that resonate with everyday users. Injecting Fun into Function: Tech marketing doesn't have to be a snooze fest. We take complex ideas, simplify them, and make them human with cool, creative concepts. Think of the boring old "customer story"—now imagine it as a vibrant, relatable narrative that makes people actually care. Human-Led Hooks: We find the emotional hooks that resonate. Take, for example, a project with Google Cloud and Epidemic Sound where we likened video without music to food without taste. This kind of analogy makes the content relatable and engaging. By connecting on an emotional level, we make tech marketing not just understandable but memorable. 🔥 At Dojo Films, we believe in the power of storytelling to transform tech marketing from dull to dynamic. Whether it's creating compelling customer stories, producing engaging content, or finding innovative ways to present technical information, we make sure your message moves people to action. Want to work together? Find out more: https://lnkd.in/dKKVHfv6