Creative Circle’s Post

Are you leveraging the full potential of marketing technology? Whether it's streamlining your campaigns, personalizing customer experiences, or analyzing data, the right MarTech stack can transform your strategy. Learn how to build a winning toolkit. 👉 Get the latest MarTech tactics: https://hubs.ly/Q02NyFQM0 #MarTech #MarketingInnovation #DataDrivenMarketing #MarketingTools

5 ‘must-dos’ when reviewing your martech stack ✅ In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending. #martech #marketingtechnology #marketingautomation

5 ‘must-dos’ when reviewing your MarTech stack ✅ In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximising efficiency and spending. Read more here [credit MarTech] 👇 https://lnkd.in/ey4SbVcn #martech #marketingtechnology #marketingautomation

#Martech is a $122 billion industry that’s growing by 22% year over year, and 70% of CMOs are increasing their investments in it (Harvard Business) Marketing technology (#MarTech) is crucial for any successful #marketing #strategy. It allows marketing leaders to leverage data and devise tactics that align with business goals. A panel of marketing leaders discussed the challenges and solutions in adopting MarTech which is detailed in this article. Check it out for an inside look at the challenges and solutions in MarTech adoption for 2024! #martech #marketingstrategy #marketingchallenges #marketingsolutions #martechadoption #marketing2024 #marketingtechnology Link: https://lnkd.in/g5kx6mFA

There is an art and a science to setting realistic and impactful goals for 2024 that will drive sustainable growth. Here are KPIs every digital marketer should be tracking. 📊 Could your 'science project' use some support? Check out our Shift Tech Navigator! https://shiftp.co/3ycDdYk #dashboard #KPI #performancemetrics #salesenablement #ShiftToGrow

Enjoyed this interview with Ashley Regan and our new CEO, Mat Baxter. I've noticed a pattern with agencies. At first, independent measurement can be challenging. But once leaned into it becomes a powerful driver of business growth and performance - for both them and their customers. Agencies who have worked with us over a period of time have increasingly become our advocates, including many who at the start were detractors. I don't think that's a co-incidence. On our side, I think we need to do a better job productising for agencies. We'll have more to announce on this soon, but the headlines I think are simple: - We need to make it easier across all parts of the supply chain to seamlessly supply data. DataOS has been a big help here, but we can do more to directly integrate. - We need to up our partnership program. We're exploring options here, including using the Salesforce model to drive this. I see huge value in training and working with agencies so they can build business models around us. - We need to integrate better with all agency systems so they can use our data within their own environments for their customers. All of this is to say - our customers care about their agencies being able to leverage their data, whilst they also love the fact that our data model is best in class and independent. As a customer-first company, we're going to lean into this heavily in the coming H2 as we look to build the best holistic measurement platform on the market.

The shift towards integrated, data-driven marketing strategies is shaping a future where marketing becomes more connected. Having the right strategies for marketing campaign production and orchestration is critical—your orchestrations should have these seven elements: https://bit.ly/48bDYkv #marketingautomation #marketingplatform #data

Navigating the MarTech landscape in 2024 can be overwhelming with over 14,000 solutions available. Choosing the right tools can boost efficiency and ROI, yet 80% of businesses struggle with integration. This article helps you decide when to trial and fully implement MarTech tools, ensuring they align with your marketing strategy. Read more below! #MarTech #MarketingStrategy #DigitalMarketing

𝐍𝐞𝐰 𝐔𝐩𝐝𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 💥 Google Ads just launched "Solutions," offering customizable automation for simplified campaign management, empowering advertisers of all skill levels. 🌟 𝐊𝐞𝐲 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬: - Solutions provide customizable report generation options. - Users can filter data by dimensions like campaign, ad group, or keyword. - Flexible budget management is available within Solutions. - Negative keyword list management across accounts is facilitated. - Data sorting by metric and report export in formats like CSV and XLSX are supported. - Google emphasizes Solutions' simplicity and accessibility for all users. - The tool is designed to be user-friendly, catering to advertisers with varying technical expertise. 🌟 𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: - Performance reporting: Create detailed reports on account and ad performance. - Anomaly detection: Receive email notifications for significant deviations in account performance. - URL validation: Verify the functionality of all URLs in ads and keywords. - Budget optimization: Automatically modify campaign budgets according to custom distribution plans. - Negative keyword management: Simplify management of negative keywords across campaigns. 🌟 𝐓𝐨 𝐒𝐮𝐦 𝐔𝐩: Utilizing the Google Ads API, Solutions retrieves real-time data from users' Google Ads accounts, ensuring accurate and up-to-date reports. This automation streamlines campaign management, saving advertisers time and effort. What’s your opinion on this? Let me know how the “Solution” can benefit you 👇🙌

Digital marketing still requires the human touch to develop creative strategies, interpret data, and build meaningful relationships with customers. Read more 👉 https://lttr.ai/ASw2D #ProblemSolved #FullyAutomated #SocialMediaAdvertising #AutomateRepetitiveTasks #ReducingManualLabor #DigitalMarketing #SegmentAudiencesBased #HandleLargeVolumes #SendCustomizedEmails #GainValuableInsights