Creosote Affects’ Post

I attended Rosemont College's Summer Publishing Seminar where I connected with classmates, instructors, and industry experts throughout the past week. The classes, panels, and readings were largely centered around marketing, platform building, and social media. I’m looking forward to applying what I’ve learned and feeling excited for the next semester! #digitalmarketing #publishing #graduateschool #marketing

With college graduations going on all across America, it brought me back to our ad campaign done for The Princeton Review. "There are Strings Attached to Taking our Courses." was one creative, of a series of four to promote and advance the dominance of TPR in test prep. Being in advertising, I love hearing the back stories of brands and how they came to be and the founders behind those brands. Well, John Katzman, founder of TPR gave me the back story and it was so great. I remember meeting Jon as we were getting into college recruitment with our start-up; CollegeClickTV of which my great college bizdev guy Rob Aronson introduced us. I asked him for the backstory and it goes something like this; He got a perfect score on his SATs and went to Princeton. He was telling me that scoring high on SATs, or the ACTs or the LSATs had little to do with a heightened sense of the ability to learn. Rather, more to do with learning how to take the test as the rhythm of the questions and the story problems repeat year-after-year so, it's really about learning the rhythm to score high...obviously more than that...but that's the gist. It was Jon that figured this equation out and the rest is history. Anyway, we love the creative we crafted for TPR...to see more great brand creative visit www.GlennPere.com #Advertising. #Branding. #Creative. #Design. #Marketing. #Education. #College #CollegeEducation

I’m going to tell you another truth about higher ed. marketing… We spend a lot of time and energy on external audiences. Rightfully so. But let’s not forget about our faculty and staff. Because if they don’t believe in what we’re doing how can we can expect students and donors to? Let’s make internal marketing a priority. This is the way. End of story. 👊🏼 #Highereducationleadership #Higheredmarketing #Highereducation

Great article Angela Brown, concise and doable, especially if broken down into bite-size chunks!

Struggling to find the perfect photo for your website? "Don't worry so much about having an Instagram-perfect school, but actually capture the kids that are thriving there," says enrollment marketing expert Ashley MacQuarrie. Highlighting the genuine experiences of your students connects with your audience and enhances your brand presence on your website. Hear more tips from Ashley about how your school website can drive enrollment at the link. https://hubs.la/Q02q-hMB0

If you haven't signed up yet, THIS coming Tuesday, November 28th is our next FREE Industry Webinar. Everyone is invited, but Registration is Required. Kate Gaudet Neff & Ben Kniffen of Elite Digital Group / LinkedSelling will show you top strategies to utilize social media to find new coaches to join your business and how to find more students to consistently fill all of your programs - including summer camps, clinics, etc. You'll see an overview of top performing ad strategies and a rotational promotional schedule to make sure you’re getting the most out of your marketing. Learn methods to help fill the gaps in your staff so that you can continue to serve more students, adding to your bottom line and allowing you to cut into your wait lists. For those who need it, you'll learn new ways for getting those new students in the door and enrolled.

Every small business and entrepreneurs can use some support and guidance with marketing. Check out the talented Susan Vincent and the tips and tactics she's happy to share! #ItTakesAValley #smallbusiness #entrepreneurs #marketing #branding

Part 3: Leveraging Public Relations to Build Your Adult Education Brand Date: Tuesday, January 16 | 2-3 p.m. (ET) |   REGISTER: https://lnkd.in/e6ttF2NA Presenters: Celina Shands & Anika Jackson Sponsor: Full Capacity Marketing, Inc. Learn how to reposition your adult education organization from being undervalued and overlooked to a highly relevant organization that gets its deserved share of funding, recognition, and enrollments. We’ll lay out the steps to develop a compelling brand story, and you’ll learn from case studies on how repositioning strategies helped garner leads to boost enrollments. Get a solid roadmap to reposition the adult education mission within your community so that it is valued and respected. Earned media is a highly effective tool to expand your reach about your adult education mission. Learn three strategies that will give you a jump start on working within your local community media landscape and beyond. This webinar is Part 3 of the four-part series “Building an Effective Adult Education Brand.” #AdultEducation #Marketing #Branding Sharon Bonney

https://lnkd.in/gab6Qu6S Interesting move for both parties. Could we see more higher education consolidation across previously separate types of higher education?

Three's a charm. This final batch of my spring direct mail promotion is perfect. The print production on the first two runs was not up to standards. Are your school's marketing efforts maintaining an excellent level of quality? I'm here to help you reach higher. Providing the insight and sometimes necessary push back to get things just right. #privateschools #schoolmarketing #alumnipublication #independentschools #highered #higheredmarketing #marketingdirector #schooladmissions