Cristina Lussiana’s Post

🔔 #Opportunity alert! Help strengthen the field of #healthcommunication by transparently sharing obstacles and opportunities with your campaigns and programs. Thanks, Society for Health Communication + Journal of Health Communication!

Get to know CHC Director and HCTS instructor Dr. Mike Mackert! Dr. Mackert's research focuses on the strategies used in traditional and #NewMedia to reach low #HealthLiterate audiences. His primary project at the CHC is Father's Playbook — an app designed to get expectant new fathers involved in #prenatal health. He is the author of more than 110 peer-reviewed journal publications and Designing Effective #Health Messages, a book that brings the advertiser's perspective to the broader #HealthComm world. Check out our free course "Thinking Like a Health Communication Problem Solver" to get insight into the research, development, and evaluation process the CHC applies to address #HealthComm challenges. 👉 https://buff.ly/3Bi6HWh

🫱🏽🫲🏽 Ensure your health communication engages across diverse communities & cultures. Join Public Health Communications Collaborative's "Culturally Driven Strategies: Tailoring Health Communications to Build Understanding & Trust" webinar on 📆 September 21! In this webinar, public health communicators will learn: - The foundational principles of culturally driven communications. - The differences between cultural competency, cultural humility & cultural sensitivity. - Actionable strategies & techniques to effectively communicate across cultures, build trust, & help advance health outcomes for all. #PublicHealth #Communications #HealthCommunications #Trust #Health #CulturalCompetency #HealthEquity

🔰 Communication Tools in Healthcare 🔰 There are a range of print tools routinely used to translate knowledge about global health, including, but not limited to, research articles, editorials, fact sheets, and policy briefs. Each of these tools has a distinctive format and style, but every one of them, correctly applied, serves a critical function in conveying global health information to a variety of audiences. Choosing which tool to apply to convey a given message is not determined by the issue itself but by the underlying objective, message, motivation, and target audience. 📢 Knowing the audience—and why they are being targeted—is key not only to selecting an appropriate communication tool, but also to ensuring that the document successfully communicates the message. As the accompanying figure suggests, the target audience may consist of policy makers, technical or disciplinary experts, practitioners, or the public. Technical experts are much more likely reached using a research article than a fact sheet. On the other hand, for the public, a fact sheet could be an excellent choice, while a research article is likely to leave the message unheard. #heor #rwe #healthpolicy #research #medicalaffairs

Join our webinar: Intro to Consumer and Community Involvement in Health Research If you're passionate about health research and keen to learn how to make a real impact through involving consumers, don't miss our upcoming 'Intro to Consumer and Community Involvement in Health Research' webinar. When: Monday 12 August 2024, 12pm-2pm AEST Format: Online via Zoom Our session will be led by Amanda Newbery FIAP2, the CEO of award-winning engagement and communication firm Articulous Communications and a registered IAP2 trainer. Amanda will share her expertise on community involvement and how to integrate key principles into health research and translation. What you’ll learn: 🔸 Choosing the appropriate level of consumer involvement for your project 🔸 Different engagement approaches for different stages of your project 🔸 Tools and techniques for engaging with consumers Don't miss this opportunity to learn from one of the best in the field. Register here: https://lnkd.in/gH2rw9N7 #HealthResearch #CommunityInvolvement  #ConsumerEngagement

“We do things this way because that’s how it’s always been done” Tried-and-tested approaches feel comfortable, safe, but do they result in the best outcomes for patients? We explored how behavioural science can be used to analyse why healthcare decisions are made, and who or what are the main drivers behind this. View our article to learn more 👇 https://lnkd.in/eH6-rwxH

In the healthcare sector, communications and marketing often rely on tried-and-tested approaches… because when things have worked well in the past, there can be reluctance to change. But by sticking to the same formula, we could be missing out on opportunities to take healthcare communication to the next level. To make change happen, something new is needed. We believe the answer lies with behavioural science. In this article, we discuss why we believe behavioural science should be an essential element of communications planning and execution – and has the potential to create better outcomes for patients too.

Tell me you're writing a talk without telling me you're writing a talk... 📝 😅 Want to know what these three things have in common...?? Join us at the Pharma & Healthcare Communications & Reputation Conference on Thursday 30th Nov to find out! I'll be delivering a talk on The Science of Simplicity: How Health Psychology and Behaviour Change can Revolutionise Trust and Reputation in the Digital Age Including: 🔎 The hidden link between trust, simplicity, and reputation in the digital age ⛔ Why health innovations remain inaccessible to so many patient populations (and the simple step to tackle it head-on) 👩⚕️ The often-overlooked step that can make or break your KOL engagement strategy 💡 Three practical ways to make your communications campaigns more impactful today (in five minutes or less!) There's a few tickets still available - - use code 'MEDICO' for £200 discount on your pass 💸 🎉

💞 Quality health communication can build trust & advance health outcomes for all! Don't miss Public Health Communications Collaborative's "Culturally Driven Strategies: Tailoring Health Communications to Build Understanding & Trust" webinar 📆 TODAY, September 21! In this webinar, public health communicators will learn: - The foundational principles of culturally driven communications. - The differences between cultural competency, cultural humility & cultural sensitivity. - Actionable strategies & techniques to effectively communicate across cultures, build trust, & help advance health outcomes for all. #PublicHealth #Communications #HealthCommunications #Trust #Health #CulturalCompetency #HealthEquity

👀 New free webinar for you: "Supercharge your public health campaigns with behavioural science!" Part of our Public Health Communications Hub series, we’ll be running through the basics of behavioural science & showing you how to unlock its potential to fuel changes in behaviours in key areas of public health. We’ll be joined by GP Dr Nupur Yogarajah who – as a behaviour change specialist & inequalities lead – will be able to demonstrate how the theory can work in practice in a local setting. Hub lead Russell Cartwright Chart.PR.MCIPR & CAN’s John Paul Danon will also cover: 🎯 Behavioural analysis & an introduction to the COM-B model. 🎯 Running a successful public health behaviour change campaign with minimal budget, demonstrated by past examples. 🎯 How research, insight & the right channel choice can deliver real outcomes on the ground, beyond the usual metrics. If you’ve signed up to a previous Public Health Comms Hub webinar, you’ll automatically receive a Teams invite to this one. If not – register now & we’ll send you a link to the recording afterwards, in case you can’t attend live: https://lnkd.in/eN4yXUPQ