Veeva Crossix’s Post

Name: Veeva Crossix on LinkedIn: #pharma #pharmamarketing #pharmaceuticals
Uploaded: 2024-08-20T18:06:26.468Z
Channel: Veeva Crossix
Description: 🚀 Preparing for a new brand launch? Grace Rodriguez, UCB, explains the role of marketing analytics for launch success. #pharma #pharmamarketing #pharmaceuticals

Veeva Crossix

7,527 followers

2mo

🚀 Preparing for a new brand launch? Grace Rodriguez, UCB, explains the role of marketing analytics for launch success. #pharma #pharmamarketing #pharmaceuticals

1 Comment

Transcript

For a launch brand, right, you're going into market with something that you haven't ever done before. It, for us, it was a much larger go-to-market plan and strategy than we had done in the past. So having our Crossix measurement immediately upon launch was mandatory because if we didn't have that, we couldn't optimize, we couldn't assess how we were doing. And, honestly, we wanted to ensure that what we were putting onto the market was working because if not, this being one of the bigger launches that we've done, if we didn't have any analytics behind it telling us how we're doing, it would be very hard to justify to leadership why we needed it, why we needed to continue it, and what else we need to do to support the brand and the launch. Our partnership at UCB with Crossix is incredibly important. It helps us communicate with our media agency what we need to improve upon, what we can optimize, and it also helps us build a business case for the next round of marketing that we want to do, whether, you know, whether it's a new year or a new product. So having that measurement is mandatory and and super integral in everything that we do. If you're a new customer planning a new launch, I think it is imperative to have your KPIs, your understanding of what your goals are, both for the company and for the brand itself, outlined and very clear. And then from there, work with a partner like Crossix to get that measurement plan in place to ensure that weekly, monthly, yearly, you're hitting those goals, so that you know exactly how it's performing, where to improve, and how to optimize.

Mary Gonzalez

Account Partner, Veeva Crossix

2mo

Grace Rodriguez is a rock star! Truly appreciate your partnership.

To view or add a comment, sign in

More Relevant Posts

John Oxley

Life Sciences | Tech | Content | Consulting
9mo
Report this post
Quality vs quantity? Not always. In 2024 we will focus on both, combining real-time rep feedback and content utilization insights. Check out Alexis Cohen’s prediction on how data and quality insights will close the loop in marketing: https://lnkd.in/eXiCG_-e #pharmaceuticals #contentstrategy #predictions2024
1 Comment
Like Comment
To view or add a comment, sign in
Veeva Systems

213,605 followers
8mo Edited
Report this post
Watch the video with Kieron Scrutton, SVP Commercial and Medical, Digital & Technology at GSK as he explains: 👉 Why #CRM is solved problem for Life Sciences 👉 How GSK came to the decision to commit to Vault CRM globally 👉 How removing barriers between clinical, commercial, and medical enables customer-centricity. https://lnkd.in/defDyGMe #pharmaceuticals #lifesciences

GSK: CRM for Life Sciences Is a Solved Problem | Veeva Systems EU
Like Comment
To view or add a comment, sign in
Vynamic

11,830 followers
5mo
Report this post
Authenticity means putting patients first in an open and sustained engagement to respectfully and compassionately achieve the best experience and outcome for them. Tap the link to read our experts' guidance on leading with authenticity in product launch. https://lnkd.in/dNUAsRgs #ProductLaunch #Pharma #Pharmaceuticals #Healthcare

The power of authenticity in Product Launch
Like Comment
To view or add a comment, sign in
Iman Kanaan

Medical representative - Product Specialist
9mo
Report this post
Embracing innovation and collaboration is key to navigating the dynamic landscape of the pharmaceutical industry. By fostering a culture of continuous learning and adapting to emerging trends, we can pave the way for success and contribute to advancements that positively impact global health. #Pharmaceuticals #SuccessInnovation
Like Comment
To view or add a comment, sign in
Veeva Systems

213,605 followers
2w
Report this post
Claims harvesting requires an upfront lift but provides long-term benefits. Hear expert tips from Elizabeth Cherry-Rowland on how to get started and key considerations to ensure success. Want to learn more? Watch the full on-demand session here: https://bit.ly/3XPJwhW #pharmaceuticals #contentmarketing

Content Leader Tips: Harvesting Claims
Like Comment
To view or add a comment, sign in
Veeva Crossix

7,527 followers
3mo
Report this post
Evaluating marketing analytics partners for your #pharma brand? The right one can deliver sustainable measurement and unlock millions of dollars in media value. Here are 5 things to look for: https://bit.ly/3FZKFv7 #pharmamarketing #digitalmarketing #pharmaceuticals
Like Comment
To view or add a comment, sign in
Veeva Systems

213,605 followers
3mo
Report this post
Evaluating marketing analytics partners for your #pharma brand? The right one can deliver sustainable measurement and unlock millions of dollars in media value. Here are 5 things to look for: https://bit.ly/3UsDWhy #pharmamarketing #digitalmarketing #pharmaceuticals
Like Comment
To view or add a comment, sign in
Carbon Brand Solutions

1,129 followers
1mo
Report this post
In pharma, personalization makes all the difference. At Carbon Brand Solutions, our Wall of Fame products and Personalized Videos are designed to connect with healthcare professionals on a personal level. See how we make communication truly personal. #medicalcommunication #pharmaad #pharmaceuticalad #pharmaadvertising #pharmaceuticaladvertising #pharmamarketing #pharmaceuticalmarketing #pharmabranding #pharmaceuticalbranding #medicaladvertising #hcp #hcps #healthcareprofessional #healthcareprofessionals #pharma #pharmas #pharmaceutical #pharmaceuticals #medical #walloffame #carbonbrandsolutions
Like Comment
To view or add a comment, sign in
PillPedia

691 followers
1mo
Report this post
From Lab to Pharmacy Shelf: An Overview of Drug Discovery and Development 🧪💊 Explore the key stages that transform scientific ideas into life-saving medications. A quick look at the journey behind every pill! #PillPedia #DrugDiscovery #Pharmaceuticals #Healthcare #Pharmacy

2 Comments
Like Comment
To view or add a comment, sign in
Kalairaj S T

Chief Consultant and Independent Director - ScaleverS LLP in Exclusive Pharma Business and Market Research firm. Associated with Ranbaxy, Dr. Reddy's, Panacea, Cadila Pharma, CARE BS, NMIMS, SIES. in apex roles
6mo
Report this post
Often, it is necessary to comprehend the profiling or digital behavior of your customers, such as doctors or pharmacists, in addition to addressing critical questions like the adoption and preference of new molecules, patient profiles, and the USPs of top brands. You can reach us for more information, subscribe now, or mail us at stkalairaj@scalevers.com. #omnibusstudy #scalevers #pharma #doctors #brandmanagement #pharmaceuticals #Scalevers

5 Comments
Like Comment
To view or add a comment, sign in

7,527 followers

View Profile Follow

Veeva Crossix’s Post

Transcript

More Relevant Posts

GSK: CRM for Life Sciences Is a Solved Problem | Veeva Systems EU

The power of authenticity in Product Launch

Content Leader Tips: Harvesting Claims

Explore topics