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Don't trust a single algorithm and don't trust a single retail media network or publisher to be completely unbiased in measuring your media effectiveness. Get precise incrementality measurement with a multi-model approach through MMM Labs. There is a conflict/cooperation approach to modeling that guarantees results. #mmm #marketingmixmodel #dommmright Prof. dr. Koen Pauwels, Thomas Wiecki, PhD, Hardeep Bindra, Dan Driscoll, Dan Simion, Jonathan Haynes, Jonathan Hart

One month into 2024 and it already feels like it could have been six. Who’s with me? 🙋♂️ Catch up with the latest stories from the ad tech space. Stay informed. Find the links in the comments 👉 🇨🇳 Financial Times: China’s Temu in US online ads blitz in challenge to Amazon 🔒 AdMonsters: 90% of U.S. Publishers Are Dropping the Ball on Data Compliance 📊 The Drum: Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising boon 📺 Ad Age: TV ad market predictions, including why weak sector will drive ad tech capabilities 🛡️ NewDigitalAge: An opinion: In Defence of SSPs #AdTech #AdvertisingTrends #BigTech #AdBudget

Integral Ad Science (IAS) announces expanded reporting and insights for Amazon DSP media buys, offering advertisers access to viewability, brand safety, and suitability measurements across Amazon custom audiences and Twitch inventory. Read the Latest full News - https://lnkd.in/dwhstJy6 #martech #martechedge #advertising #insights #media #brandsafety #businessgrowth #innovation #transformation #technology

Google’s adtech antitrust trial on Sept. 9 promises to be explosive . "Adtech veterans lacking personal knowledge to appear on the trial " has hurt all of us, with even Jeff Green CEO of Trade desk posting strongly about it . https://feji.us/lpi28r But will anything change? Big Tech still commands a lions share of the ad dollars and their Q2 results are showing that ! Especially in APAC, because of lack of scale in other platforms and "no one fired you for choosing IBM" media planning, walled gardens are thriving ! Open web publishers are struggling to build their moat and first party data says Jordan Khoo an APAC adtech veteran .. Whats the way forward? Tune in to discuss this on my podcast Trillion Dollar Ads ! Every two weeks I will be sitting down with some of the leading minds in the ad tech and digital marketing space as we try to decipher exactly what's happening out there. Subscribe now on Spotify or Apple and join me on the first episode as it drops soon... Spotify - https://lnkd.in/ghzZs-S6 Apple Podcast - https://lnkd.in/ggkKmhME #adtech #google #antitrust #advertising #bigtech

🚨 Risky Business: Trusting Publishers to Measure Media Effectiveness 🚨 Platforms like Amazon, Meta, and Walmart are grading their own homework, leading to biased insights. Instead, marketers and data scientists need: 🛠️ Impartial results. 🔍 Full transparency ✅ The truth behind your ad spend 👉 Learn more: https://lnkd.in/gpKuPhJw #MarketingMixModeling #MMMLabs #AdTech #Transparency #DigitalAdvertising

Recently watched the Jon Derkits recording from #ASGTG24- action packed content that delivered TONS of great insights- the last hack is my the best IMO He had 14 New Year hacks for succeeding as an Amazon Seller- Here are my 5 favorite hacks: 🖼 Create Image Stacks with Visual Flow  If you are buying on Amazon as a prime member, there is a high chance you are browsing and/or purchasing on the mobile app- optimizing your photos in your product image gallery to flow together when someone is scrolling down the page on their mobile device. Will greatly increase your CVR 🚩 Social Media Promo Codes  You can use Amazon associates and influencers to drive additional traffic to listings-- Amazon loves when you send additional traffic to your listings and will reward you with not only greater SERP visibility but a 10% kickback Influencers can go through Associate Central (so put your products there!) - 50% off is what most of these people are looking to hook their followers up 📰 Buy a Media Asset- It's not just for billionaires! A great way to get more traffic to your brand is to buy an Instagram account in your niche and funnel traffic to your brand store- You can get an account around 35k followers for around $2k if you look hard enough! 🎥 Create Short Product Videos in Minutes Using Visla According to Amazon, PDPs that include a video asset will have 9.7% more sales compared to the same listing without a video- There are plenty of AI video generators out there which can make serviceable videos in 15 minutes or less- Jon recommends this service. 🛒 Eliminate add- To- Cart Leakage By Toggling Price  If a customer has added your product to their cart but not bought a great strategy is to toggle the price of the ASIN- when your change the price, even by a small amount, the customer will get a notification on their phone prompting them to buy. First step into finding out if this is relevant to you is by checking your search query performance report! To find out more great insights give Jon a follow, join the Amazon Sellers Group TG and of course come join the BidX - Master Amazon Advertising webinar on DSP tomorrow at 12:00 EST: https://lnkd.in/djp35hvM #amazonadvertising #amazonsellers #ecommerce #ASGTG24

Amazon Ads trivia: Four ways that brands can earn credibility with the Twitch community. #twitch #amazonads #digitalads #digitaladvertising #digital #livestreaming https://lnkd.in/eR2SB3zY

Machine Learning Tech aka #PMAX is being run on every major Ad Platform (#Google, #META, #Microsoft and #Amazon). Predictive algorithms are used for ad optimization based on various data types (Performance, Customer, Audiences, Location, etc.).   To maximize ROAS/CPL for the advertiser and drive a higher yield return for the Ad Platform. My question to my network, can you see a way in the future of a cross platform and cross device optimization opportunity even with Walled Gardens in place? I know there is a lack of transparency on the ad deliver within the Ad Platforms, but this seems to be the wholly grail of optimization in the current ad environment.  #franchisemarketing

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) Google exec addresses advertisers’ automation concerns. (Source: Search Engine Land) https://lnkd.in/gDZX5WKj 2) Google retires cached site links, pushing users towards Internet Archive. (Source: Search Engine Journal) https://lnkd.in/e_Phr9vv 3) TV measurement returns to Earth. (Source: AdExchanger) https://lnkd.in/gvzNhVy6 4) Amazon makes key hire to lead Prime Video’s advertising expansion. (Source: Marketing Dive) https://lnkd.in/gcbfcM2r 5) Snapchat launches a new ad campaign pitching itself as the ‘Antidote to Social Media.’ (Source: Social Media Today) https://lnkd.in/d4ZByrrM #google #snapchat #amazon #advertisers #socialmedia #adtech #programmaticadvertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Friday is here again 🌯 , and it's time for our weekly news and content wrapup for #digitalpublishers. You can also find the news on our website here: https://lnkd.in/dupRcXNC Have a great weekend! ✨ 🍪 Digiday: Amazon sees opportunity amid the demise of third-party cookies. Link: https://lnkd.in/d4v_XyZk 📺 Digiday: Frequency management is capping CTV ad spend. Link: https://lnkd.in/dnbmzReB 🎥 AdExchanger: Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms. Link: https://lnkd.in/dZAKMynE ✉️ IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model. Link: https://lnkd.in/dsZ7V_Bb The letter: https://lnkd.in/dJ9mn_5p 🚇 AdExchanger: New York’s MTA Enables Programmatic Across Its Entire DOOH Network. Link: https://lnkd.in/dD2UefuD 📈 Videoweek: Publishers Look to Diversification Amid Falling Video and Display Revenues. Link: https://lnkd.in/ddw6b-5k 🔬Digiday: Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation. Link: https://lnkd.in/dtfR8ZHZ 🎢 AdExchanger: How Disney Juggles Direct Supply Paths Without Disintermediating SSPs. Link: https://lnkd.in/dQy6hvhN 🛒 Videoweek: Retail Media to Make Up One-Fifth of US Ad Spend This Year. Link: https://lnkd.in/dQryHmUq #weeklywrap #adtech #programmatic #ctv #video #iabeurope #privacy #dooh #adspend #retailmedia #thirdpartycookies #frequency #google #disney #relevantdigital