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In this article, Kantar explain how in the world of TikTok beauty gurus, one might expect a 108-year-old brand to struggle to compete. But over the past century, Maybelline has managed to reinvent itself time and again. The brand's story holds lessons for all brands about the power of meaningful difference. #beauty #cosmetics #skincare #beautyindustry #beautybusiness

💄✨ Why we're willing to spend more 💵 on beauty products 🧴 than ever before? The beauty industry is experiencing a revolution, with consumers investing more in skincare and cosmetics than ever before. What's driving this trend? From the rise of self-care and wellness to social media influence and technological advancements, consumers are prioritizing quality, efficacy, and self-expression in their beauty purchases. 💫 #BeautyRevolution #SkincareTrends #SelfCareJourney

"Transforming online shopping experiences! The design for this store combines sleek aesthetics with robust functionality. Need an expert to take your ecommerce to the next level?  Let's get started! #ecommercewebsite #webdesign #onlinestore" #beauty #beautykit #cosmetics #skincare #fashionkit #nail #makeup #makeupkit

An interesting read on the evolving packaging trend.....are brands putting formula first? is it about functionality? or purely down to cost? Is there a way to still step out from the crowd? Our packaging sourcing team love a challenge so get in touch with us at Orean | B Corp ™ to see how we can combine amazing formula's with packaging and bring your concept to life #beautybuiltbetter #packaging #beautyisntboring #orean

First, they team up with Chipotle for a burrito-inspired makeup kit. Then, they drop a denim-infused line with AE Jeans. Then, a coffee-fueled collab with Dunkin'. Each one sends shockwaves through social media, generating an incalculable amount of buzz, shares, and jaw-dropping reactions. But while the buzz nay be incalculable, the results over the past 5 years are not (as shared by their CMO Kory Marchisotto): - Top-performing stock out of 1615 companies - Over +1500% stock price increase - 20 consecutive quarters of net sales growth - Significantly outperformed the category >14x - More than doubled their market share - Only one of the top five mass cosmetics brands to grow share in 2024 They don’t just focus on their owned content, they do stuff that gets them talked about by everyone else. That's the magic of E.L.F. BEAUTY's strategy. They're not just pushing products. They're sparking conversations. They're creating cultural moments that get people excited, intrigued, and eager to share. They know that the key to winning on social media isn't just creating great content, but creating great reasons for others to create content about them. In E.L.F Beauty’s case, that involves unexpected and incredibly on trend brand collabs. So what do you do when you’ve seemingly mastered the art of the buzzworthy collab? Do you retreat into the success of safety? Or do you go after the one brand that seemingly does the social-centric game better than you? The answer to that question is a mind-melting partnership with Liquid Death, complete with a coffin-shaped makeup kit and a metal-inspired look that according to everyone on social media, is to die for. It's once again a powerful reminder that in today's social media-driven world, it's not just about what you post. It's about what gets people posting about you. It's a strategy that requires guts, creativity, and a willingness to take risks. But as E.L.F. Beauty's skyrocketing success shows, it pays off big time. So, here's the challenge for every brand out there: What's your Liquid Death coffin kit? What's your Chipotle burrito eye shadow? What can you do not just to post but to get people posting about you? Figure that out, stop taking things so seriously, and you might find yourself with E.L.F. Beauty's killer results. Or you can take the long, boring and expensive performance marketing route. It's totally up to you.

MERIT: BeautyMatter FUTURE50 2024 Brand Highlight I first spoke with MERIT’s founder, Katherine Power, in 2019 when the beauty industry was at peak maximalism. After struggling to find a brand that merged skin-safe ingredients with luxury quality and ease-of-use, Katherine had an idea for a new kind of makeup brand that would actually simplify what it takes to get ready—a novel idea during the end of the “more is more” 2010s. Read the insights shared by MERIT CMO Aila Morin at the link below. #BeautyMatter #FUTURE50 #beautybrand #beautybusiness #beautyindustry

The DTC beauty market is experiencing explosive growth, with a projected value reaching a staggering $580 billion by 2027. Within this sector, haircare is a standout performer, driven in part by the rise of celebrity-founded brands. These A-listers are leveraging their massive followings and personal hair journeys to create targeted product lines that resonate with consumers. This trend reflects a growing desire for authenticity and effectiveness in the haircare aisle. Celebrity brands often fill a gap where traditional companies might struggle, offering unique formulas and solutions that address specific hair concerns. This article explores the top 14 DTC celebrity haircare brands, unpacking their distinctive approaches and value propositions. Dive deeper into the article to learn more! https://hubs.li/Q02Bpn310 #dtcbrands #ecommerce #charminsights #celebrityhaircare LolaVie Good Dye Young PATTERN Beauty #TPHbyTaraji 4U by Tia JVN #MyLittleCoco CÉCRED #AnomalyHairCare Sienna Naturals Flawless by Gabrielle Union INALA FLOWER Beauty #KenyaMooreHaircare

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gVKqfBWx Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst®: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.

What happens when a global #beauty brand needs a makeover? 💅🏻 Every aspect of the business – from packaging manufacturers to website listings – must be considered. Get an inside look at the process: https://bit.ly/3ycLT4l

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gBj_vtET Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.