Cushman & Wakefield’s Post

10 Steps to reach your Toggletopia… ✨ On Tuesday this week Luci and Amy ran our first session of our Masterclasses and talked us through the critical steps on how to sit back and relax in your Toggletopia as your Gift Cards sales come flooding in 💸 If you missed it, don’t worry! We are diving into each of these 10 steps in even more details throughout the next 3 weeks. At 10am on Tuesday 12th November the lovely Holly and Ashley will be running through the first 4 steps and just to give you a sneak peak of what that entails… Deck the Halls 🎅 : The first step to Toggletopia is making sure your shop is looking sharp for festive shoppers. Test the journey from start to finish—how smooth is the shopping process? Lets get Physical 🎁 : Believe it or not, 36% of shoppers still want something physical in the post! So, check your gift card stock and make sure you're ready to meet the demand. Treat your customers 😘 : Sleigh your sales by setting up a promotion. Our resident data analyst elf has the secret formula: a 20% discount hits the sweet spot for maximum returns “For Two Experiences” - A festive favourite ❤️ : Our studies have shown that experiences with the words “For Two” in the title outsell any other experiences during the festive season. To find out more at our masterclasses sign up here ➡️ https://lnkd.in/e8J2XaSx Look forward to seeing you all there! 😊

🎉 Friday is HERE and so is the #FridayFive! 🎉 1. Forget sweaters and socks! Forbes says gift cards are the REAL holiday heroes, with a market worth a whopping $200 BILLION: https://lnkd.in/gH8iKx5c 2. Hospitality businesses are going global, but are they culturally sensitive? ETHospitalityWorld from The Economic Times dives into the importance of understanding diversity and nuances: https://lnkd.in/gBHR_Gc2 3. A new report highlights growing concerns about workplace safety for seasonal retail workers. HR Grapevine has the details on this critical issue: https://lnkd.in/gM66x346 4. CBC News explores ‘Christmas creep’ and why it seems like retailers are rolling out the holiday cheer earlier than ever: https://lnkd.in/gUPA5KaQ 5. Retail Brew dishes on how U.S. consumers plan to shop for Thanksgiving this year: https://lnkd.in/g97J5GjE #RetailNews #Grocery #FrontlineTrends #IndustryInsights #Hospitality

The leaves are rustling on the trees and the evenings are starting to draw in. It may feel early, but actually around 30-40% of UK consumers start their Christmas shopping in October, so it’s time to optimise your e-commerce shop in time to bag those festive sales. Here are my top 4 Must-Haves for Product brands: 🎄Have a Christmas gift page on your website Make it super-easy for people to find everything in your Christmas collection all in one place, linked from the homepage. 🎁 Offer Gift Wrap as an add-on Many people send gifts directly to the recipient so gift-wrapping avoids any chance to drop off before checkout. Don’t forget to charge for it- people expect to pay for the convenience! 📆 Ensure your last dates for Christmas delivery are clear Put this up front on your homepage so everyone knows when the last order date is for guaranteed Christmas delivery. This cuts down your customer admin time for people chasing orders too. 💝 Have a Gift Card I can't think of a single business where this isn't a great option. Create a digital version and sell via your online store. Want to take things up a notch? Check out my blog post for 4 additional tips for those businesses looking to really ✨elevate✨ their Christmas offering. Check it out here: https://lnkd.in/eAK2vKEn

❄️ Christmas is coming.... and so too is that familiar mix of excitement and dread as the scramble for perfect presents begins. I was pleased to see that I am not alone when reading the outcomes of this year's Holiday Shopping Survey. It turns out that 60% of us have no idea where to start with gift shopping and 2 in 3 feel overwhelmed by too many choices. Perhaps we shouldn't be surprised that last minute gift cards remain a popular choice! 🤷♀️ What can retailers do this holiday season to win over stressed out and budget conscious shoppers? 💡 3 key take-aways: 💰 Shoppers are cautiously optimistic with the average budget rising to $613 this year (a 4% y-o-y increase) but intelligent promotions will matter for deal-hunting consumers with 1 in 3 shopping as and when they are offered discounts and promotions. 🔎 Growing instances of buyers’ block will lead to more abandoned carts. The question is, how can retailers stop it? The answer lies in inspiring and guiding consumers. 93% of consumers agree that AI could help them find better gifts, and 88% even trust its recommendations. 🎁 Despite their popularity, gift cards have downsides. With 1 in 3 disappointed to receive a gift card last year, personalisation features could help to make those gift cards a little less disappointing when all else fails.  Read more here: accntu.re/3YrIZSG Jill (Puleri) Standish Oliver Wright Jagdish Upadhyaya Emma Blackburn Samantha Sanders Tara Burns #Accenture #Retail #HolidayShopping #CustomerExperience

Christmas is already here. I'm pretty sure you can smell the feeling in the air. As we all know, the holiday season is the busiest shopping period of the year. As a business owner, you can take advantage of this by offering irresistible promotions. If you haven't started promoting any holiday offers, here are a couple of ideas you can make use of. → Offer bundled deals to give more value to shoppers. → Create holiday-themed sales that excite and attract customers. → Flash sales and limited-time offers work best to create urgency. → Gift cards are a great way to target undecided buyers and keep them coming back. Promotions aren’t just about quick sales—they’re about building brand recognition. When done right, they encourage customers to remember you long after the holidays are over. But execution matters. Planning, timing, and presentation are key. If you’re unsure where to start, Connect with a digital marketing expert who can help you design promotions that match your business goals. Welcome to December. Happy Holidays. #opticliqdigitalmarketingagency #digitalmarketing #marketingstrategy

Unwrapping Holiday Shopper Insights Fresh from our research workshop, we surveyed 500 holiday shoppers to see what's really on their wish lists this year. Here's what we found: 🎁 The vast majority (69%) aren't waiting for Black Friday to start their shopping spree 🎁 Gift cards are still #1 on wishlists 🎁 Over half (51%) are planning on spending more than $500 on their loved ones Check out the infographic and more insights on our blog: https://lnkd.in/g4GqYAWH Want to run your own analysis on this data? We'll share the dataset - just DM us or comment below.

Did the holidays sneak up on you? Black Friday is coming fast, but don't worry: Crushed Red gift cards will make everyone happy. And, don't forget our once-a-year mezzaluna sale...only 3 per store. So stop in, grab some lunch, and get your holiday shopping DONE at Crushed Red! #BlackFridayDeals #blackfriday2024

🎉 Time for Sales and New Ideas! 🎉 This Friday marks the real Black Friday—the start of the gift-giving season! As the holiday rush begins, now is the perfect time to strategize and set your business up for success. Here are some actionable steps to consider: 1️⃣ Review Your Reports: - Sales by Product/Service Summary: Identify your top-performing products or services of 2024. - Inventory Valuation Summary: Check your inventory levels to ensure you’re ready for the season. 2️⃣ Plan Ahead: - Do you have enough stock of your best sellers? - Are there overstocked or slower-moving items that could be marked down to clear space? - Does your business offer gift cards? If so, ensure you have plenty on hand—they’re a perfect holiday option! 3️⃣ Boost Accessibility: - Could extending your service hours help accommodate demand? - Consider creating special promotions to attract customers during the busy season. 💡 End 2024 Strong, Start 2025 Stronger This season isn’t just about closing out the year with strong sales. It’s also a chance to experiment with ideas that can carry you through the quieter first quarter of 2025. Think about introducing something new to tempt customers, regardless of the weather. Let’s finish 2024 on a high note and step confidently into the new year! What’s on your holiday strategy list? 🌟 #HolidaySales #BusinessStrategy #YearEndPlanning #TaglineBookkeeping

💰 The 2024 sales figures are in! From the start of Black Friday week through to Cyber Monday, Toggle’s e-commerce platform generated a whopping £9m in gift card and experience purchases for its customers! 𝗧𝗵𝗮𝘁'𝘀 𝗻𝗼𝘁 𝗮𝗹𝗹 – Toggle has predicted that their total Christmas week sales will smash through the £10m barrier! And, if you’re quick, there’s still time to go live. But if you miss out on all the last-minute Christmas gifting, ensure you have your New Year January sale offers ready to go! In this 𝗕𝘆𝘁𝗲-𝗦𝗶𝘇𝗲𝗱 𝗧𝗲𝗰𝗵 𝗧𝗼𝘂𝗿 video, Dan Brookman, CEO of Toggle, guides you through the world of gift card purchasing and explains the ease of use, flexibility, and revenue-boosting benefits of hospitality commerce. If you’ve never considered the benefits of hospitality gift cards – both digital and physical – watch this video now! 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀... ✔ Over 500 hospitality brands use Toggle’s e-commerce platform. ✔ On average, consumers spend 55% more than the value of the gift card on a visit. ✔ 60% of consumers say that they’ve been introduced to a new brand via a gift card. ✔ The fully branded webshops are designed to convert, enticing the consumer to buy as they would via an online shop. ✔ You are in control. Manage everything, and gain insights, all from one simple-to-use dashboard. #ZonalUK #Toggle #HospitalityCommerce #HospitalityTech #HereForYou

FUN FACT FRIDAY! I'm reaching way back to my retail days as I think about the upcoming peak season. Being in the logistics industry, we all thinking about Black Friday/Cyber Monday and the initial rush of purchases that are bound to flow in that day, but there is another day that always seems to fall neglected through the season. I spent almost 10 years working in a mall. a few of those as an assistant, a few more as a store manager, and even a brief stint as a senior store manager. The preparation of Black Friday was always big, between stocking the stores and staffing for proper coverage and making sure my customers and employees were happy and satisfied at the end of the day. BUT. The day that I needed the MOST coverage and I needed my staff and coworkers to be the most engaged was December 26th. It rivaled Black Friday, even with less hours open and there were two big reasons: A) Returns/Exchanges B) Gift Cards For these two reasons, it seemed as if the general public flooded us that day. Chances are, if you are in ecommerce, your site traffic is also elevated that day, so you want to make sure all your ducks are in a row to leave a good lasting impression that keeps customers coming back. If you have put a returns portal on the back burner, you are going to waste labor processing requests that day and even worse, your probably going to lose repeat business. If you haven't prepared your stock to support the sale of gift cards through the season, you are going to leave future dollars on the table. I'm a free agent right now, so no product to pitch, but I still wanted to bring my thoughts about the upcoming peak season to the table. Your success lies in your own decisions. You have time to put solid practices in place and there are many options in the market. Message me if you would like a reccomendation.