Zonal

The sun is out and hospitality has a fresh bounce in its step! We've been talking about the comeback from a tough winter, LOYA's quarter-finalists and a fab initiative from five of hospitality’s leading bodies. ☀️ Britain’s On-Premise has bounced back from a tough winter, with three consecutive weeks of above-inflation growth, according to CGA by NIQ. Warmer weather, February pay cheques and Six Nations Rugby have fuelled sales. With brighter days ahead, operators can expect sunshine and sport to continue driving demand. https://lnkd.in/eDRZB-4H ⛓️ Five of hospitality’s leading bodies, the Institute of Hospitality, Hospitality Action, the Savoy Educational Trust, Springboard and UKHospitality have united to launch the CareerScope Hospitality Support Hub. Designed to support the industry by uniting their collective resources and expertise, the hub offers free tools, financial guidance, training and access to job opportunities. • https://lnkd.in/e7yn4F7s 🎨 This week, Zonal’s DEI group for ethnic minorities, EMZ, celebrated the colourful festival of Holi. There was a delicious spread of traditional Indian sweets, savouries and drinks, accompanied by bright, colourful neon tattoos to mark the event. Pankaj Singh (Chair, EMZ@Zonal) said “Traditionally, Holi is a festival of colours celebrated by Hindus all over the world, but it embraces people from all beliefs, religions and walks of life. In the spirit of Holi rituals, we used neon tattoos to mark the event, it was heart-warming to see everyone in the office partake.” • https://lnkd.in/etziWGew 📈 With April’s cost increases approaching, how are operators preparing? The Morning Advertiser explores 10 strategies hospitality businesses are planning to use to tackle rising costs... from leveraging technology and embracing sustainability to diversifying revenue streams. • https://lnkd.in/epXErCUD 🏆 This week, BII's Licensee of the Year Award Quarter Finalists were announced and Zonal offers huge congratulations to all who have made it this far. This year's competition has been one of the toughest for the BII judges, with almost 500 nominations and a host of brilliant entries. • https://lnkd.in/e8MK_VU7? 🙌 And finally... It's been a busy week for the Zonal team who have been out and about across the country attending KAM Insight Informants, The Morning Advertiser Leaders Club, Propel Info Multiclub and Holidaymaker's XP Hospitality events. It was incredible networking with industry leaders and exploring the latest hospitality trends. #ZonalUK #HospitalityNews #HospitalityTech

🌸 This morning we're off to the Propel Info Multi Club Spring Conference - 'Prospering in the new reality', at the Millennium Gloucester Hotel London Kensington. 👋 As headline sponsor of the first 𝗣𝗿𝗼𝗽𝗲𝗹 𝗠𝘂𝗹𝘁𝗶 𝗖𝗹𝘂𝗯 conference of the year, Zonal's Stuart Derricott MIH (Sales Director), Clive Keywood (Sales Team Lead) and John Cooke (Sales Manager) will be in attendance - if you see them, please come over to say hello. Which industry heavyweights' keynote speeches are you hoping to catch? Take a look at the full speaker schedule here - https://lnkd.in/eUy9rPig #ZonalUK #PropelMar #PropelMulticlub #HospitalityTechnology #HospitalityUK

🚀 Looking to boost guest engagement in your business? Airship and Toggle (part of the Zonal family) work seamlessly together to help you personalise interactions AND reward your guests. With Airship, you can segment your audience, deliver personalised communications, and drive measurable results. Combine that with Toggle’s seamless gifting platform, and you have a winning combination that’s hard to beat. 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘁𝗵𝗲𝘆 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: ⚡ 22% higher email click-to-visit conversion ⚡ 45% more marketable database growth ⚡ 9% average uplift in order value For a limited time, 𝗴𝗲𝘁 𝟮𝟬% 𝗼𝗳𝗳 onboarding and licenses when you sign up for both platforms! Whether you're an existing client or new to both, you can claim your 20% discount here - https://lnkd.in/ezB9_EXc #ZonalUK #Airship #Toggle #HospitalityCRM #HospitalityMarketing

👋 Who is attending today's The Morning Advertiser's 𝗠𝗔 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗖𝗹𝘂𝗯 in York? There's an impressive line-up of industry experts who'll be debating the ramifications of the upcoming budget and exploring current industry themes, such as how to reinvigorate the beer category, the employee benefits of moving to a four-day working week and what operators need to know to win the Gen Z market. As always, the Zonal team is looking forward to hearing the expert speakers from Signature Brew, Laine Brew Co, The 4 Day Week Foundation, UKHospitality, Arc Inspirations and Tokyo Industries (UK). And not forgetting the quartet of Study Tour venues (Impossible York, House of Trembling Madness, Valhalla and Brew York) to discover and learn from this selection of York's vibrant operators. Looking forward to seeing you all at the conference venue - Manahatta, a fabulous New York inspired cocktail bar in the heart of the city! For more info and the full agenda, please visit: • https://lnkd.in/emDfmKQF • https://lnkd.in/dBZ6zTAY #ZonalUK #MALeadersClub #HospitalityTech #WeAreHospitality #MorningAdvertiser Tim Chapman, Gillian Nicholson, Kirsti Lea

🌍 This week is Neurodiversity Celebration Week - a time to challenge misconceptions, promote inclusion and offer a greater understanding of neurodivergence. 𝗡𝗲𝘂𝗿𝗼𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗲𝗸 is a global initiative that shifts perceptions of neurological differences. It provides schools, universities, organisations, and communities with an opportunity to recognise the unique talents and skills of neurodivergent individuals while fostering more inclusive and equitable cultures. By celebrating differences, we empower individuals and create environments where everyone can thrive. Katrina Scott, Chair of Abled@Zonal adds, ⁠"No two brains are the same, and the Abled group want to recognise, celebrate and support this within Zonal. We aim to embed neuroinclusivity into everything Zonal does, to ensure genuine, positive cultural change." • For more info on Neurodiversity Celebration Week's mission, visit - www.neurodiversityweek.com • Or for details on Abled@Zonal and our other equality, diversity and inclusion groups - https://lnkd.in/etziWGew #ZonalUK #NeurodiversityCelebrationWeek #NCW #ThisIsND

☀️ Tomorrow we're heading to the beautiful town of Paignton in Devon to attend XP Hospitality, an event by Holidaymaker, focusing on the importance of hospitality tech, including AI and automation. 📈 𝗟𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗴𝗮𝗺𝗲! There will be an incredible lineup of speakers set to deliver sessions packed with practical advice and innovative ideas to help your business thrive. With the peak holiday season just around the corner, now is the perfect time to stay informed about the latest innovations to help you boost your bottom line and drive direct revenue. 👋 Jason McCowan (Sales Team Lead) will be there representing Zonal, so if you spot him, please come over and say hello. 𝗫𝗣 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝟮𝟬𝟮𝟱 🗓️ Wednesday 19 March 2025 ⏰ 10am - 2pm 📍 Beverley Holidays, Paignton, Devon 🖥️ https://lnkd.in/epdkVcYx #ZonalUK #HospitalityTech #XPHospitality #AI #TravelMarketing

It's no surprise that St Patrick's Day is one of the UK's biggest drinking days, but did you know any of these fun facts? 🍀 Each year, around 13 million pints of Guinness are consumed worldwide on St Patrick's Day. Which is equivalent to almost two and a half Olympic-sized swimming pools. 🖤 Beer sales increase by more than 150% on St. Patrick's Day. 🍀 In 2024, 4.5 million pints of stout were consumed in UK pubs over St Patrick's Day weekend. This was part of 27 million pints of draught beer and cider sold in total. 🖤 In Ireland, the tradition of drinking Guinness on St Patrick's Day dates back to 1759. 🍀 Fueled by the viral social media trend known as 'splitting the G', last week's Cheltenham racegoers were predicted to have drunk 380,000 pints of Guinness, an increase of 43% from last year's total. Happy St Patrick's Day from the Zonal team. #ZonalUK #StPatricksDay #Guinness #Pubs

A report on the resilience of Britain’s nightlife and a special offer to personalise interactions and reward guests. All in all, it’s been a strong week for hospitality. 🌕 The Night Time Economy Market Monitor by CGA by NIQ and  Night Time Industries Association has highlighted the resilience of Britain's nightlife. The late-night hospitality sector may have faced a wave of closures over the past year, but a surge of new bars and experiential venues is breathing new life into the evening economy. • https://lnkd.in/erm_iY5K 🍺 This week, the BII launched its Our Pub campaign to rally backing for its calls for pubs to secure critical government support. BII Chief Executive, Steven Alton CBII said 'We want a flood of emails to local MPs, forcing them to take the plight of every single local pub to Westminster, to show the huge importance the British people place on their pubs at the heart of their communities.” • https://lnkd.in/ejx3ved4? 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Today sees the start of English Tourism Week (14-23 March). Tourism is one of England’s largest and most valuable industries, which employs 2.6 million people and generates about £71.6 billion annually for the economy in domestic visitor spending. • https://lnkd.in/eQ22JPh4 VisitBritain 🧲 Like two magnets in perfect alignment, Airship and Toggle (part of the Zonal family) work seamlessly together to personalise interactions AND reward your guests. Unlock the combined power of Airship and Toggle and get 20% off onboarding and licenses when you sign up for both! • https://lnkd.in/ezB9_EXc 🏉 And finally... The Six Nations Rugby tournament and a couple of days of Spring sunshine gave the pub trade a huge boost with notable increases in sales, footfall and draught beer and cider sales. Last weekend, 34.1 million pints were sold, with the average pub serving 902 pints over three days. • https://lnkd.in/eHu5nvAs #ZonalUK #HospitalityNews #HospitalityTech

With additional cost pressures incoming next month, the right tech can be a valuable tool in helping you maximise your business's profitability. Discover how much extra profit your hospitality business could uncover by switching to Zonal's EPoS with our FREE online 𝗘𝗣𝗼𝗦 𝗣𝗿𝗼𝗳𝗶𝘁 𝗮𝗻𝗱 𝗦𝗮𝘃𝗶𝗻𝗴𝘀 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿. Our easy-to-use online calculator shows how much you could save with the efficiencies and automated processes our customers benefit from. Zonal’s feature-rich EPoS comes with an in-built stock module as standard, offering a real-time view and tighter control of your stock levels, helping you to ensure pricing is optimised and wastage minimised at all times. The wide range of features that contribute collectively to increase gross profit include: • Real-time stock view • Price banding and management • Rapid line check facility • Suggested ordering • Product and price range optimisation ➡️ For more info on Zonal's hospitality 𝗘𝗣𝗼𝗦 or to try our 𝗣𝗿𝗼𝗳𝗶𝘁 𝗮𝗻𝗱 𝗦𝗮𝘃𝗶𝗻𝗴𝘀 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿 now - https://lnkd.in/eWrUr-jt #ZonalUK #EPoS #HospitalityTech #Budget2025 #HospitalityIndustry #OperationalEfficiency #CostControl #StockManagement #TechForHospitality

🛏️🍺 Exciting event ahead! We’re looking forward to attending Stay in a Pub’s Profitable Beds Seminar 2025 in Soho, London on 26 March. 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗕𝗲𝗱𝘀 𝗦𝗲𝗺𝗶𝗻𝗮𝗿 𝟮𝟬𝟮𝟱 for invaluable learnings, insight, and discussion for key marketing and revenue management personnel in the pub accommodation sector. 🗓️ Wednesday 26 March 2025 ⏰ 10am - 3.30pm 📍 McMullen & Sons Ltd Spice of Life, London 𝗧𝗼𝗽𝗶𝗰𝘀 𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗱𝗮𝘆 ✔ New research from CGA by NIQ, Stay in a Pub, and Zonal on the pub accommodation sector ✔ Visit England – how they can help ✔ Better connectivity to your customers ✔ How to maximise accommodation revenues ✔ Sustainability with a case study by Fuller, Smith & Turner Plus, Pete Saunders MIH, MIH, Head of Relationships, Zonal Hotel Solutions, will be giving a short talk on how pub operators can best utilise their tech to join up their accommodation and F&B offerings, boost repeat visits and help their teams achieve more. 👋 Pete will be joined at the seminar by: Stuart Derricott MIH (Sales Director, Zonal Hotel Solutions), Jason McCowan (Sales Team Lead), Mark Smith (Head of Marketing) and Giorgio Mazzotta (Digital Content Manager). If you spot any of the team, do come over and say hello. For more details or to get tickets, visit the event booking site - https://lnkd.in/esi66fFH. What’s more, there are two FREE tickets available to pub operators by using the code SIAP25. #ZonalUK #ZonalHotelSolutions #HospitalityTech #ProfitableBedsSeminar