CXFocus Newsletter’s Post

Nearly three-quarters of consumers become frustrated if they don’t receive a personalized experience when shopping online. In fact, if a brand doesn’t get personalization right, 38% of consumers are less likely to interact with them. These are just a few reasons why personalization is so key for marketers today. At Intuit Mailchimp, we believe that personalization provides the deepest human connection, which is fundamental to retaining long-term loyalty and building consumer trust. Thanks to the Financial Times for highlighting this critical evolution in post-pandemic consumer expectations and for the opportunity to be a part of the conversation. 

Zero-party data: it’s information that consumers intentionally and proactively share with a brand. This information can include preferences, purchase intentions, personal context, and how they want a brand to interact with them. You can read more about it here:

In 2024, embracing unique consumer personas is key for optimizing reward-based promotions. Tailoring strategies to meet the distinct preferences of each of the four personas in the below article will not only drive brand awareness, but also enhance loyalty and engagement. #customerloyalty #customerengagement #marketingstrategies #marketingstrategy https://lnkd.in/gcg8McmT

Today, consumers have asserted more control over their relationships with brands than perhaps any other time in history; curious to know why? Michele Fitzpatrick, VP of Global Strategic Services, and The Drum share their insights in the recently published article here! ➡ https://bit.ly/3WebRwG #ConsumerLoyalty #RelationshipMarketing #LoyaltyPrograms

Curious about what drives consumer purchasing decisions? Check out our latest article to rethink your marketing funnel and boost your strategy! https://hubs.ly/Q02B1p5f0 #MarketingInsights #ConsumerBehavior

Curious about what drives consumer purchasing decisions? Check out our latest article to rethink your marketing funnel and boost your strategy! https://hubs.ly/Q02B1pJM0 #MarketingInsights #ConsumerBehavior

The Keys to Winning in the Subscription Economy The subscription model is booming, but how can you make it thrive? This article by McKinsey highlights 4 crucial imperatives for sustainable subscription businesses: 1. Ditch the "Add-On" Approach: Focus on unmet customer needs, not just trends. Conduct proper research and tailor your offerings to a specific value proposition. 2. Value is King (and Queen): Attract subscribers with the right mix of quality, variety, and competitive pricing. Don't forget to showcase these factors effectively! 3. Keep Them Engaged: Provide consistent high quality, fresh experiences, and exciting options to combat churn. Personalization and data-driven insights are key! ✨ 4. Flexibility is Freedom: Offer tiered pricing or usage-based models to cater to diverse needs and budgets. Remember, convenience and choice are crucial! By following these steps, you can create a subscription business that thrives in the ever-evolving retail landscape. #subscriptionbusiness #retail #ecommerce #customercentric #marketing #data #growth #mckinseyinsights #subscribe Source-

Well-crafted product detail pages build crucial brand trust and loyalty in a crowded marketplace where 70% of shoppers will abandon products when product content is nonexistent or lacks the information consumers want. Learn more here. https://bit.ly/3UQAUH4

A very interesting article from Yahoo Finance on the 20 most trusted brands in the United States. According to the article "brands win the trust of their buyers based on several parameters. The most important of these are product quality and customer experience". The number one trusted brand - Band-Aid. https://lnkd.in/e-pvZV9m

A new comprehensive study into the science of loyalty reveals key drivers of consumer behaviour, highlighting how marketers can succeed in the “phenomenally hard” task of engendering loyalty https://lnkd.in/ex-xKxGs