Marigold’s Post

With loyalty programs becoming more prevalent, consumers are expecting more. How brands stay innovative and differentiate themselves in the space will be critical to their success. Read more thoughts from EY's Patricia Camden in MarTech Series. #consumer

The old days of stale, uninspiring loyalty programs are over. Today, brands are redefining what loyalty means by creating deeper, more meaningful connections with their customers. From transactional to perpetual loyalty models, explore how to build mutual loyalty that aligns with evolving consumer expectations. #CustomerLoyalty #BrandStrategy #MarketingInnovation

Hall & Partners latest research on shifting consumer values shows that 39% of US consumers expect to be rewarded for sticking with a brand, up from 17% in 2020. While 75% of US consumers prefer to buy trusted brands, 42% will consider switching if the right deal comes along. Hall & Partners’ Kurt Stuhllemmer says that consumer expectations from brands are rising. Brands need to work harder in 2024 to make sure their value proposition is clear and strong. This is not about throwing out occasional offers but deepening the relationship with them in meaningful ways to create value. Brands should be asking what they can do to serve their customers better, make their lives easier or simply thank them for their loyalty. The full article is a great read. https://lnkd.in/eS6388Gj #brands #research #consumerinsights  

In these times of rapid change, brands need to evolve their strategy in line with the evolving needs of their customer expectations. Have a read through our 2024 Loyalty Barometer Report and get the latest on how you can stay relevant in an ever-changing market dynamic.

CMOs Need To Monitor The Evolving Consumer Loyalty Landscape Interesting article with some powerful reminders, such as: "Genuine connection remains a major priority for consumers who prefer brands that 'get me' and make no mistake it is about me." "...the emotional connection a consumer feels toward a brand is ultimately what helps a business thrive.”  https://lnkd.in/d-9dNrG2 #customer loyalty #cmos

MarTech explains how a customer-centric loyalty program can cultivate engagement and a positive brand association.

Which innovative loyalty marketing strategies are brands using to meet changing consumer demands? Read our guide to get ahead of the "loyalty calamity" that underscores the trends and shifts in consumer brand loyalty. https://bit.ly/3WAaUR0 #CustomerLoyalty #ShopperMarketing

Today's consumers demand more than just transactional relationships; they seek brands that resonate with their personal identity. For savvy brand marketers, the focus has shifted from mere rewards programs to cultivating authentic customer loyalty. A clear dichotomy exists between brands with superficial loyalty initiatives and those with a genuine customer-centric approach. Notably, successful programs are witnessing a growing trend of customer participation, emphasizing the importance of building deeper relationships. Consumers consistently raise the bar for brands they choose to be loyal to, expressing their desires more vocally. The key to reaching that bar lies in active listening, adapting strategies based on customer feedback, and creating meaningful connections. #CustomerLoyalty #GenuineConnection #BrandRelationships #LoyaltyPrograms

Consumer Behavior Incentives: All You Need to Know Explore how consumer behavior incentives boost engagement and sales, with effective strategies and real-world examples.

Intuit's new report, "Brand Trust in the Age of Information Overload," dives deep into the evolving customer journey. The data, sourced from a survey of 10,000 global consumers (including 1,000 Australians!), reveals a key takeaway for Aussie businesses: brand trust and connection reign supreme (46%) when it comes to influencing purchases. Mond Liu Adam Anger #Intuit #BrandTrust #CustomerEngagement #MarketingInsights #Australia https://lnkd.in/gqVT9H3P