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💡 Insight: The shift to data-driven decision-making is reshaping the future of marketing. 📊✨ In the latest episode of the Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Nick King chats with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at The HEINEKEN Company, about how embracing a data-centric approach allows brands to gain a competitive edge. Patrick emphasises the importance of first-party and zero-party data strategies to understand consumer behaviour truly. He also discusses how fostering a culture of collaboration and creativity within marketing teams can drive innovation and enhance customer experiences. 🎧 Don't miss this episode to explore how to leverage data for impactful marketing #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

💡 Insight: The shift to data-driven decision-making is reshaping the future of marketing. 📊✨ In the latest episode of the Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Nick King chats with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company, about how embracing a data-centric approach allows brands to gain a competitive edge. Patrick emphasises the importance of first-party and zero-party data strategies to understand consumer behaviour truly. He also discusses how fostering a culture of collaboration and creativity within marketing teams can drive innovation and enhance customer experiences. 🎧 Don't miss this episode to explore how to leverage data for impactful marketing #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

🎧 Listen to Our CEO, Andreas Reiffen, on The FMCG Guys Podcast: The $10B Question – How Do We Create a Better Retail Media Ecosystem❓ Andreas Reiffen recently sat down with the FMCG Guys Podcast to discuss the pressing challenges and opportunities in retail media today. 🎙️ In this episode, Andreas reveals: 🔈 ✔️His journey as a successful entrepreneur in eCommerce 🛣️ ✔️The inspiration behind founding Pentaleap, our bold vision for retail media 💎 ✔️Why many brands and retailers are unsatisfied with the current landscape😖 ✔️How Google and Microsoft fit into the future of Media & Marketing 🤝 ✔️The road ahead for more streamlined, programmatic retail media ecosystems 💻 🌐 Tune in to hear how Pentaleap aims to redefine retail media with open, efficient solutions designed to empower both retailers and brands. 🎧Listen Now- https://lnkd.in/eXZnN7km #retailmedia #fmcgguys

Let's leave your dying cookies aside for a moment and just talk about the value of multi-touch attribution models on their own. MTA models are designed to highlight which touch points customers are using on their journey to purchase with your brand. They're great for figuring out how to optimise your customer journey and tweak your digital presence to be more effective. What they don't tell you is how to spend your budget. Because MTA models miss many parts of the journey (what about those rising interest rates? How about that OOH creative?), using them to guide your media investment is going to skew your channel mix is favour of what can be measured as opposed to what's most effective. Want to learn more about this important distinction? Listen to this deep dive on the future of measurement with Henry Innis (Mutinex Global CEO and Co-Founder) and the Martech Podcast. https://lnkd.in/gChpwWhe

In the latest B2Boring Podcast, we hosted Kristina Jaramillo, President of Personal ABM: An Account-Based GTM Firm. Kristina dives deep into a critical aspect of Account-Based Marketing: the importance of doing the work upfront. She sheds light on why so many businesses struggle with list selection and segmentation—because they skip essential steps in understanding the customer journey. Kristina emphasizes that it's not just about segmenting by revenue or industry. It’s about taking a closer look at where your customers are winning, where they're facing challenges, and how those insights should shape your entire account experience strategy across sales and marketing. Tune in to the full episode to learn how to elevate your ABM strategy and drive long-term revenue growth with smarter, more personalized approaches. #B2BMarketing #ABM #AccountBasedMarketing #CustomerJourney #SalesAndMarketing #B2BoringPodcast

This week on Episode #029 of OTR podcast, Rick Currier sat down with Etienne Katz, Global Head of Events at IDG, to dive into the evolution of experiential marketing and how it ties into media strategy. Etienne’s journey—from leading executive conferences at the Wall Street Journal to his innovative approach at CNBC—has shaped his vision for events as more than just gatherings but as dynamic touchpoints in a comprehensive marketing strategy. “We have an incredible amount of ingredients. We just need to remix them a bit and package them in a way that creates real impact,” says Etienne. He shares how IDG is elevating events to become a tangible part of the customer journey, blending editorial content, data, and media to create an ecosystem where decision-makers can engage, learn, and act. 🔍 Discover how these experiences drive meaningful conversations and how marketers can leverage events to shorten the sales cycle by building trust through authentic interactions. 🎙️https://ow.ly/hpz150TFYnw #ExperientialMarketing #Events #MarketingStrategy #DigitalTransformation #CustomerEngagement #Marketing #OTRPodcast #B2B #B2BMarketing #CIO100 #CIOAwards

✨ Trying ✨ to meet consumer needs sounds like a lot of wasted budget to us. Accurate and real-time consumer insights data allow brands to confidently connect with their audiences in a meaningful way. Listen in to MarTech Cube's recent podcast as Sr. Marketing Manager Patrick Lane describes the best ways to get good consumer data and apply it to your marketing strategy. Full episode here: https://bit.ly/3LNtkXV #MarketingStrategy #ConsumerData

🎙 Ready to diversify your channels for success? Matthew Adam Smith, Top Retail Expert & Host of RETHINK Retail’s “The AiR Podcast”, will be guiding an insightful conversation with industry leaders at Nift and Firstleaf. 💬 This exclusive webinar will break down the latest marketing trends and give you the tools to boost customer acquisition through diversified channels. Expect expert advice and actionable strategies from the best in the business. 🗓 Tune in October 30th at 12 PM ET. This is a session you won’t want to miss! 👉 Save your seat now: https://bit.ly/3Y56aD8 #RETHINKRetail #Webinar #RetailExpert #MarketingTrends #MarketingWebinar #Retail

In this episode of CMA Connect, our CEO, Alison Simpson, and Justin Haberman, MBA, VP of Client Services, Elemental and member of the CMA's Brand Council, dissect the power of emotional connections in business. Check out the episode to discover: ✔️Why brand love matters ✔️How to quantify it ✔️The touchpoints for fostering lasting consumer relationships Justin emphasizes that measuring brand loyalty is more complex than most marketers believe. He uses the analogy of his barber, whom he visits due to convenience rather than loyalty. As a result, metrics like engagement or purchase can mislead marketers about a customer's true loyalty. Listen to the rest of the podcast to hear how Justin quantifies brand love: https://lnkd.in/eeyGNUei #CMAConnect #CMA #MarketingPodcast #Brand #BrandLoyalty #BrandStrategy #MarketingStrategy

love listening to these podcasts! "In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape. This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact."