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Last Thursday Jennifer McGarrigle spoke at TTG Media's Fairer Travel Sustainability Forum ✈ An event designed to bring industry experts together to discuss pressing travel concerns such as over-tourism and greenwashing. Jenn not only shared her knowledge on greenwashing but left with some tips on how to correctly communicate your impact with stakeholders, whatever industry you are in: 🌎 Watch out for vague wording such as 'eco-friendly' and 'sustainable' 🌍 Be specific and have quantifiable data to back up your claims 🌏 Utilise Advertising Standards Authority's free copy writing service to ensure you are communicating within the CAP code. Amy Skelding, FINN Partners UK Miles Lockwood, Advertising Standards Authority #ttgfairertravel #greenwashing

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