Cyd Connects’ Post

For a second week in a row, the ASA published an upheld ruling against a travel company making sustainability claims. What we're learning is that whilst creative marketers want to "cherry pick" their criteria to gauge environmental impact against; generally, environmental claims have to take into account the product or service's "full life cycle” #asa #sustainability #travel #advertising #marketing #greenwashing

Our 2023 Impact Report at The Travel Corporation (TTC) was released this month, detailing the progress on the 11 goals of our 5-year Sustainability Strategy, which tackles climate, food, waste, DEI, travel experiences, and wildlife. At Grand European Travel (GET), TTC, and The TreadRight Foundation, our mission is to #MakeTravelMatter and protect our planet, its people, and wildlife. Our 11 goals include reaching net zero by 2050, increasing renewable energy, reducing food waste, empowering local communities, and protecting wildlife. Learn more about our progress against all 11 of TTC’s sustainability goals at impact.ttc.com/progress. #SustainableTravel #TTCImpactReport

There is a growing awareness among consumers of the impact of where they spend their money. Consumers are increasingly demanding sustainable practices from businesses, pushing service providers to adopt eco-friendly measures. Companies are developing new products and services to reduce their environmental impact and appeal more favourably to eco-conscious consumers. Concepts like product-as-a-service and resource sharing are gaining traction, minimising waste and extending product lifespans. If your business falls under any of the following scope, take a look at MGTC's Green Practices Guideline for Services Sector to improve your operations towards a greener future. 1. Food serving 2. Travel agencies and tour operators 3. Hotels and restaurants 4. Tourist guide 5. Other related services (event management) #esg #sustainability #service

😨 Afraid of coming across as greenwashing? It’s a common challenge for sustainable travel businesses to communicate their efforts genuinely without seeming like they're just jumping on the bandwagon. They fear that their sustainability practices might be seen as mere marketing tactics rather than sincere efforts to make a positive impact. It’s scary to put yourself out there in an era where sustainable claims might be received with skepticism. 🤔 But here's the good news: we're here to support you! We’re excited to invite you to the third session of our live 'Master your Sustainable Marketing' webinar on February 15th. 🙌 This is an inspiring webinar, designed to transform your fears into strengths. A quick reminder: our previous sessions were fully booked in no time! Secure your spot now to avoid missing out on this engaging live experience! 📅 Date: February 15th 🕒 Time: 15:00 CET Expect more than just a webinar; it’s an opportunity to learn how to position your travel business as a beacon of sustainability. 🥳 Note: This webinar is exclusively a live event – we won't be offering recordings. To reserve your spot, find the link in the first comment below. Looking forward to welcome you there! 🙌 // #goodtourism #futureoftourism #sustainabletourism #onlinemarketing #sustainablemarketing #positiveimpact #travelbusiness #webinar

The TTG Media #TTGFairerTravel Month Sustainability Forum in photos: 1. Me posing like a Millennial mother and Grace Parker somehow looking like my daughter 2. Grace delivering the messaging section of our FINN Partners Vision to Voice workshop with Terri Bloore and Jonathan Mathias 3. Me gesticulating wildly in the networking session 4. Something hilarious on the panel with Tom Parry, Miles Lockwood and Jennifer McGarrigle. Note to self, never laugh again 5. Serious panel time. Turns out that Miles is not scary and the ASA offers a free copy check service which is worth knowing and if you are greenwashing they are definitely coming for you. Side note, I instantly became a Jennifer McGarrigle fangirl. #whorundaworld 6. A nice pic with Sophie Morgan, Ashley Proudfoot and Sarah Hughes discussing the marvellous Visit Jersey where King Charles is visiting today. Madeleine Barber posted lots of good quotes so check those out on her LinkedIn post. Thank you to the ever patient Tom Parry for wrangling us all and creating a really compelling event that we are delighted to be part of once again. These are important conversations as we look to a more sustainable future of the travel industry and by sharing best practice and knowledge we can make a difference in balancing people, planet and profit as so eloquently outlined by Rochelle Turner of Intrepid Travel who shared a new open-source resource for travel agents on how to be a champion of change. Available here: https://lnkd.in/dWiRHegQ At FINN, we too are all about actions and not just words, so have lots of practical tips, advice and insights to share. Hit me up if you want a copy of our guide to the Green Claims Directive and UK regulatory landscape created by our own Public Affairs lead Carolina Gasparoli. Plus as outlined in the workshop, Jonathan is offering the chance for a greenwashing audit and we have a handy overview of all the free resources and further reading opportunities available to get started or progressing on a sustainability journey in the travel industry which I am very happy to share. #workhardplaynice #sustainabletravel #responsibletourism #smarterbetterfairer

Exciting news to share! The Travel Corporation just released its third Impact Report detailing our progress against the 11 goals of our 5 year-sustainability strategy, which tackles climate, food, waste, DEI, travel experiences and wildlife. 2023 saw several wins as we reached some of our 2025 goals early, including sourcing 50% of our electricity from renewable sources, which we surpassed by 4% last year. Our journey to net zero is a priority for us and investments through our dedicated Carbon Fund are proof of that commitment. In 2023, The Travel Corporation achieved a reduction of Scope 1 + 2 emissions by 31%, and Scope 3 emissions by 5% from our 2019 baseline, across our family of brands, including Trafalgar Travel, Insight Vacations, Contiki, Uniworld Boutique River Cruises, Brendan Vacations, Luxury Gold and Costsaver. Learn more about how our family of brands is measuring up against all of our sustainability goals at impact.ttc.com/progress. #Maketravelmatter #SustainableTravel #TTCImpactReport

Some great insights here from Sam Cande at Responsible Futures, designed to help travel buyers put pressure on suppliers to be more responsible. As she says, buyers can use their power to make a difference. #sustainablebusinesstravel #sustainability #responsibletravel #climatechange

The Ascott Limited unveils Ascott Cares, a sustainability framework that aligns our growth strategy with environmental, social and governance (ESG) considerations alongside the industry criteria set by the Global Sustainable Tourism Council (GSTC). This framework is centred around five pillars representing the acronym CARES - Community, Alliance, Respect, Environment and Supply Chain. --- #AscottLimited. #AscottCares. #Sustainability. #ESG. #GSTC. #GlobalSustainableTourismCouncil.

Today's Best Practice is from ECOLUXURY Retreats of the World. Their commitment to sustainable tourism extends to the thoughtful selection of their accommodation partners who align with the highest sustainability benchmarks and contribute meaningfully to the 17 Sustainable Development Goals of the 2030 Agenda. 🔍 Developed by a team of expert auditors, ECOLUXURY's criteria encompass: - Environmental stewardship and resource management - Preservation of cultural heritage and community engagement - Sustainable business practices and corporate social responsibility - Authentic, high-quality guest experiences They created a "Tents Rating system" for their partners based on the sustainability criteria :  🏕 : 40%+ compliance; environmentally conscious and supportive of cultural heritage. 🏕 🏕 : 41-75% compliance; innovative environmental measures and active community support. 🏕 🏕 🏕 : 76%+ compliance; comprehensive sustainable practices and significant local contributions. 🏕 🏕 🏕 🏕 : Exemplary sustainability with additional accredited certifications. ✨ We applaud ECOLUXURY's exceptional dedication to creating a better, more sustainable world through their Partners. Do you know other ways where sustainable practices are addressed?  Share your ideas using #TravelifeBestPractices and make sure to tag us. #Travelife #SustainableTourism #Sustainability #BestPractices

From Eco-Conscious to Profit: The Positive Impact of Sustainability on Scottish Accommodation. This final blog in this sustainability series outlines how sustainability positively impacts the bottom line for accommodation owners. Making it a win, win, win for visitors, community and accommodation businesses. #tourismaccommodation #sustainability #tourismconsultant #marketing #charteredmarketer #fellowocharteredmarketet https://lnkd.in/esjGYSe6