Cyril Fekete’s Post

In the dynamic world of brand communication, where success hinges on the fusion of efficiency and creativity, the spotlight is on Generative AI for brands investing in Latin America. With a robust 43% exploration rate, according to #Statista, Latin America signals readiness to fully embrace technological advancements. As brands eye expansion in the region, understanding the power of #AI is vital for establishing a unique footprint. The 2024 #Accenture report envisions a future where Artificial Intelligence collaborates with humans, not replacing creativity but amplifying it. However, amidst unprecedented creative possibilities, brands must exercise caution to avoid clichés. In a landscape saturated with mediocrity, the call is clear: strive for the extraordinary. Understanding the symbiosis of humans and technology, embracing automated creativity, and strategically leveraging AI can propel brands to thrive in Latin America's evolving brand communication landscape. #LatAmPRPros #PRLeadersLatAm #TopPRFirm #LatinAmericaPR #PRExcellence #LatAmCommunications #PRInnovators #LatAmAgency #GenerativeAI

Two weeks ago I had the pleasure of taking the {virtual} stage with Ronit Caspi, Chief Strategy Officer at Publicis Groupe Israel, to share insights from Viva Technology 8th edition, focusing on the whole new world of Generative AI, with our Israel clients. We covered creativity in this new era, Productivity, Legality, Process and Magic, Efficiency vs Growth question, Insights on case studies, And more. In the past 2 years, we have created projects in pre-production, ecommerce, social, scaled production, insights generation, and an amazing experience for consumers, which totaled in roughly 2 million {!!} generations on a tailored image generation model we created {will share in another post soon}. It's going to be a very interesting decade! The world of creativity is changing, the world of productivity is changing, the world of creation is changing. Two things are not: 💥 Change is a the new norm 💥 You still need good talent to create good work Thanks for reading, would appreciate your thoughts... #Innovation #GenAI #Partnerships

Accenture’s Technology Vision 2024 is now out, with brilliant insights. The nature of this report tackles one very vital theme: how AI unleashes the next level of human potential. This year’s Technology Vision comes at a time of expansive innovation in technology that is creating massive opportunities for businesses and leaders worldwide. Its important to remember that while we strive to make more human-like technology, the idea is not to have a negative impact on people. But instead, create a technology that amplifies human creativity and productivity. As businesses, we have the opportunity to craft immersive, responsible virtual experiences that redefine customer engagement and operational agility. Simply put, its not a tech evolution; its a business revolution. Great report, Paul Daugherty, Adam Burden, and Michael Blitz. Read the full report here: https://lnkd.in/e58fjVyg #Accenture #Technology #Vision2024 #AI

Exciting times ahead! Just dove into Accenture’s Technology Vision 2024, and the insights are mind-blowing. This year's focus on how AI unleashes the next level of human potential is a game-changer. Amidst the tech innovation boom, let's harness this power responsibly. Let’s craft immersive virtual experiences that redefine customer engagement and operational agility. It's not just a tech evolution; it's a business revolution. 😎 #Accenture #Technology #Vision2024 #AI

Have you been asking yourself: what’s my role as a leader in bringing the future forward? What comes first? Should I be thinking about myself? My teams? My organization? My kids? When Michelle Loret de Mola and Dev Patnaik told me that Ian Beacraft was going to be speaking at the #JumpOffsite2024, it was these questions that made me so excited that he'd be with us. At SXSW, his main stage talk on "Billion Dollar Teams: The Future of an AI-Powered Workforce" was provocative, informative and engaging on a topic from which we're all motivated to find value and create opportunity. Most crucially, he makes you - the leader - and your organization - its teams, strengths, values and system - the hero of that future. He teaches about AI as an enabling technology, while putting our leadership development front-and-center. If you're looking for new insight into your own role in this future, take a look at Ian Beacraft's work - and consider joining us at #JumpOffsite2024 in Napa this September. Links in the comments!

This year I've been quietly building several AI projects, from an AI influencer to AI music videos, and a whole bunch of things that I'm not quite ready to reveal. But my next project is ready to go. Innovation Era is a fully automated news site I've built over the past few weeks. It leverages AI agents to monitor top tech news blogs from the likes of OpenAI, Google, Meta, Anthropic, and more. AI jumps into action as soon as a new blog post is published. It identifies the update, crafts a custom-trained AI-written article, generates an SEO-optimised title, creates a relevant image, and publishes it onto the site This can happen within 2 minutes of the initial article being published. New sites can easily be added anytime. And this is just phase one, with automated social content and podcasts possible. Keep an eye on this, it will continue to evolve.

I attended the World Summit AI in Amsterdam the past two days, and I'm excited to share some key highlights and takeaways from the incredible tech talks, chats, and panel discussions that I enjoyed with such brilliant and innovative people. 🗨️ “AI and human intelligence are bigger than just AI or human intelligence alone. People will continue to have needs, and jobs will continue to be created.” — Emma R Verhagen, Global IT Portfolio Director at Unilever and CEO of Ideal Shit.AI 🗨️ “If you’re not using GenAI in your business within the next 5 years, then you won’t be in business.” — Kyle Dufresne, Sr. Vice President, AI and Edge Solutions Sales, Dell 🗨️ "Speed of Iteration = Speed of Innovation. It’s all about agility, the faster we test and fail, the faster we innovate." — Mark Heaps, Chief Tech Evangelist & VP of Brand, Groq Takeaways: ✍ 💡 Humans vs AI 🧠 🤖 Many speakers emphasized that embracing AI doesn’t mean replacing human roles. AI is not here to replace us but to improve humanity by amplifying our potential to drive innovation. Our role and responsibility as humans is to ensure that AI serves us. Adoption of AI 🤝 👩💻 Another key is the role of leadership in the adoption of AI. The importance of adoption by end-users as well as top-down vision and leadership. Successful integration relies on a clear vision from leaders that is aligned with the business goals, and open communication throughout the organization. Listening to feedback and collaborating with everyone is essential for success. Governance and ethics 🔍 📄 Speakers highlighted the importance of governance in AI projects, including legal, regulatory, and ethical aspects. This means involving cross-functional teams (Legal, Finance, Business, HR, etc) right from the start when considering AI adoption to ensure compliance and responsibility. I also had the pleasure of connecting with incredible women from the #WomenInAI program that I’m currently participating in. It’s truly inspiring to be part of such a dynamic group, sharing experiences and exchanging ideas that empower us all. 🚀 💪 Meeting so many new people at the World Summit AI was a fantastic experience and I left feeling inspired and eager to continue learning and engaging with this vibrant community! 🫂 #WSAI24 #DoAIDIfferent #AI #WAIMentorship #Leadership

#CES2024 was all about AI and sustainability! Here's a breakdown of what you might've missed. #CES #AI #Sustainability #NewTech

🔍[New Research] 📊 We recently produced a #Research on the Use of #GenerativeAI in #CorporateBranding, #MarTech, and #Marketing. 📈✨ At KOB, as part of our Tech & Brands - Tech Transformation, Digital Innovation & MarTech Insights Initiative, we conducted an in-depth investigation by engaging over 100 CMOs and CDOs from leading #brands-companies such as: #ADEO #KingsCollegeLondon #Bloomberg UK #AmylyxPharmaceuticals #ProcterAndGamble France #Meta Facebook #TrinityCollege Ireland #Microsoft #MSCCruises #CocaCola Switzerland #Kellogs UK #N26 Germany #TakedaPharmaceuticals France #ESCPBusinessSchool Germany #EuroWings, Germany #Accenture, Italy #Bain USA #Roche Switzerland #TelixPharmaceuticals Germany #AirUp Germany #JapanTobaccInternational JTI #Foodspring.. across Central and Northern Europe. We aimed to understand how they are leveraging #GenerativeAI for #CorporateBranding, #MarTech, and #Marketing. Here are our key findings: 1. Creativity and Inspiration - 31% 🎨✨: The primary use of Generative AI among executives and industry professionals is for creative purposes. This includes generating innovative ideas, enhancing content creation, and fostering artistic inspiration. 2. Research and Strategic Planning - 25% 📊🧠: Generative AI is also extensively used for conducting market research and strategic planning. This involves analyzing market trends, consumer behavior, and crafting data-driven strategies. 3. Productivity Enhancement - 25% 🚀💼: Another significant application is in boosting productivity. Generative AI tools help automate routine tasks, streamline workflows, and improve overall efficiency. 4. Automation 🤖🔧- 19%: Finally, automation is a critical area where Generative AI is making a substantial impact. From automating customer interactions to optimizing supply chain processes, #AI is transforming business operations. Research produced by Davide Scialpi, Economist and Brand Strategy and Digital-Tech Transformation Expert. For more insights and researches, feel free to reach out to our insights & research division at: research with us pr@keeponbranding.com. KOB - Keep on Branding (Global Branding Experts) #TechAndBrands #KeepOnBranding

🚀💡 Innovation & Strategy Alert! 💡🚀 Tech Leaders & AI Enthusiasts! 🌟 Are you ready to "Shake It Off" with #TaylorSwift inspired strategies? 🎶✨ A recent article from Entrepreneur has underscored the synergy between entertainment and tech, presenting eight remarkable lessons from Swift's playbook that can elevate our AI landscape. Here’s why her strategies harmonize so well with our industry: 1. 🛡️ Core Values Advocacy: Swift's stance against streaming giants for artists' rights is a powerful reminder for us to uphold our values in technology. Let’s protect our data ethics & user rights vigorously! #DataEthics 2. 🎚️ Innovation Control: Patents are our "Masters" in tech. Take a note from Swift's re-recording saga and champion ownership over your AI creations. #InnovationOwnership 3. 🌐 Omni-Platform Presence: Swift's omnipresence across mediums mirrors the benefit of deploying AI solutions multi-channel. Are you leveraging all touchpoints? #Omnichannel 4. 🤝 Community Is Key: Masterclass in community from Taylor! AI startups, are you engaging effectively? Remember, human-AI interaction starts with community. #CommunityBuilding 5. 🎉 Experiential AI: AI could be the next "Eras Tour" with immersive experiences. Think VR, AR, and IR! Are you creating memorable AI experiences? #ExperientialTech 6. 💥 Change-Maker Mindset: Like Swift, aim for impactful AI that tackles societal challenges. What's your bold move towards positive change? #TechForGood 7. 🔐 Intellectual Property Rigor: Re-recording isn't just for albums; it's about protecting your brainchild in tech. Are your AI innovations secured? #IntellectualProperty 8. 🔄 Digital-Physical Balance: As Taylor thrives in streams and sales, let's ensure our AI applications excel both in digital and physical realms. #DigitalTransformation The takeaway? 🎉 No industry is too distant to learn from. Swift’s intuitive business sense is a stellar blueprint for AI pioneers seeking amplified success in 2024 and beyond. Now it's your turn! How will you apply these insights to disrupt and lead in the AI space? 💥 Join the conversation below 👇 Let's cultivate a "Swift" approach to AI innovation together. 🔗 Let's amplify this dialogue! Share, comment, and let’s strategize! 🚀 #ArtificialIntelligence #TechLeadership #InnovationStrategy #TaylorSwiftBusiness #AICommunity #StrategicPlanning