Daniel Pahl, Fractional Growth Marketing Leader’s Post

 As CTV ad spend increases, advertisers face ongoing challenges in the areas of measurement and attribution. With CTV now a critical part of the media mix, our new report with MNTN breaks down why brands need CTV-specific methodologies to confidently measure their campaign performance and outcomes. #sponsored https://lnkd.in/eJKzq3by

Attribution and measurement is the single biggest challenge facing CTV advertisers. As you can see in the below chart -- which comes from a new research study conducted by ADWEEK Branded for MNTN and based on an exclusive survey of 129 brands who are active CTV advertisers -- existing digital and TV attribution methodolgoies aren't an ideal fit. What they're asking for is attribution tailor-made for #CTV. It needs to accuratley track the cross-device journey tied to CTV advertising Download the full research report here to get more insights and findings: https://lnkd.in/eQU8iZQf

With the right strategy, Connected TV can maximize your advertising performance and outcomes. Get ahead of the curve to master the powerhouse performance channel marketers can't afford to ignore. Join experts from tvScientific, Vibe.co, Moloco, and Singular for a live webinar about mastering CTV advertising strategies on September 24. After the session, you’ll walk away knowing: 📈 Best practices for CTV campaign setup 📈 How to choose the right partners and platforms 📈 Common pitfalls you can avoid 📈 How to tackle CTV attribution 📈 Winning strategies for CTV success 📈 Develop compelling creatives for the big screen ...and more! Ready to leverage CTV? Save your spot now: https://hubs.la/Q02PB_cF0 #CTV #CTVAdvertising #PerformanceTV #PerformanceAdvertising #Attribution #Advertising #AdTech

4 CTV ad trends to watch for! 1) The gap between linear and CTV advertising is closing. 2) Ad spends follows viewers. 3) CTV is an evolving performance marketing channel. 4) The future of CTV is ad- supported.

"Let's Talk About the Booming World of CTV: Transforming Digital Advertising" . . Are you ready to tap into the power of CTV advertising? Contact us today rachna.Kolhapure@rishabhsoft.com to learn more about how CTV can help elevate your brand and drive growth. #AdTechFirst #CTV #ConnectedTV #DigitalAdvertising #AdvertisingRevolution #TargetedAds #StreamingServices #AudienceEngagement #2024

Ever wanted to dive into the video ad distribution of CTV? With a booming CTV market, advertisers are looking forward to learning more about the advantages and difficulties of CTV advertising and understanding the best practices for distributing video ads through CTV. Whether you're a seasoned advertiser or just starting, here's an in-depth look at the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign

CTV advertising will be a leading tactic for local ad sales. Explore trends and how to gain revenue in the year ahead. #localmediasales #localadvertising #CTV #CTVads https://ow.ly/YJlw50Qmmg9

Is creative one of your biggest barriers to adding CTV to your Q4 or 2025 mix?.. here’s what you can expect to learn during our upcoming webinar: 1. Best practices and timelines for creative CTV ads that work 2. How cost effective CTV is and how it fits into your media mix 3. Real-life results from a brand who added CTV to their strategy

As marketers continue to allocate more ad dollars to Connected TV (CTV), it's crucial to ensure campaigns drive tangible business results. Luckily, advertisers of all sizes and across industries now have access to powerful measurement tools. From reach extension measurement and brand lift studies to sales conversion attribution, you can gain a comprehensive understanding of CTV campaign performance. Unlock the power of CTV measurement and optimize your campaigns with our free measurement guide. Download it here: https://lnkd.in/e2GkAyxS #CTV #PREMION #Measurement

🚨🚨DISQO’s inaugural #CTV #adeffectiveness benchmarks are coming next week🚨🚨 As a pre-read, we’ve put together a comprehensive guide to help you harness their value. Read it to learn: 🎯The importance of using benchmarks to understand relative performance. ✅What to look for in valuable CTV advertising benchmarks. 📈How you can apply our benchmarks in your ad measurement program. The #CTVadvertising opportunity is only just beginning. Get ahead of it with DISQO: https://hubs.li/Q02qBw170