Darryl Bannon FCCA MBA’s Post

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Digital & operational transformation | CFO & Board advisory | Business efficiency & Sustainability | Business mentor | NED | MC/speaker | Not a fraction:)

The not so unexpected closing of the Matches closet It was a head scratcher as to how Mike Ashley was going to turn this around. With so much competition in the luxury space. The continuous discounts for customers to drive sales just meant smaller margins to meet supplier commitments. With an over bloated stock range. And when you see their own brand Raey deeply discounted at sales time, it was a sign that their target customer just wasn’t converted. At those prices people were just going to opt for the establish designer instead. Who knows if another investor will come along, but if Ashley is saying the job to turn around is too great, the odds are looking very slim. The lessons learnt for e-comm? 1. Stop over discounting 2. Reign in your buying team. Plus, stop buying low margin assessories from highstreet brands when you are in the luxury space. 3. Leading on from 2 - this will also reduce the complexity of stock management and costs. 4. Stop over promising with quick deliveries it adds to your employee overheads. 5. You should be charging for premium packing 6. Offer brands deals to use your site as a market pkace and let the brands worry about fulfilment. Reduce your stock exposure. 7. If you are going to have bricks and mortar - make it more accessible. The townhouse in Mayfair was a huge overhead and was too exclusive for its own good. 8. Avoid doing your own brand, especially when it it clear you are ripping off trends from your suppliers. #ecommercetips #fashion #luxuryfashion #luxurybrands #sportsdirect #ecomm #fashionretail #businessnews #luxuryretail #britishretail #matchesfashion #luxecomm #clothingindustry #ownbrand #ownlabel https://lnkd.in/e5Q7QciF

Mike Ashley's Frasers Group says Matches to enter administration

Mike Ashley's Frasers Group says Matches to enter administration

bbc.com

Latifa Cooper

#ecommerce #retailtech #FashionIndustry #WholesaleBuying #livestreamshopping #livecommerce #SocialCommerce #FashionRetail #B2B #wholesalefashion #FashionEcommerce

7mo

I completely agree with all these points! Most especially charging for packaging and managing customer expectations on shipping!

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