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**Decathlon launches new subsidiary to build, invest in and acquire innovative businesses** French sporting goods retailer Decathlon has launched a new subsidiary that will be dedicated to identifying and developing new growth drivers. An independent entity within the group, DECATHLON PULSE will explore new ways to expand Decathlon’s footprint and invest in innovative people and businesses that share its values. This will include building new concepts with strong potential to create standalone new businesses, investing in highly innovative companies, and acquiring forward-looking sports brands and sporting goods distributors that have “trailblazing” business models. Decathlon has appointed Franck Vigo as chief executive of Decathlon Pulse and Decathlon global chief executive Barbara Martin Coppola as chair. Vigo has worked with Decathlon for over 20 years, most recently as general secretary. Vigo said: “Today marks an exciting new journey for us as we launch Decathlon Pulse, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives. Decathlon has 101,000 employees and 1,750 stores worldwide. Since 2018, the company has invested nearly €400 million in start-ups, small companies and the acquisition of majority stakes in brands like Alltricks and Bergfreunde. Link to article in comments.

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"Today, I am really excited to announce the launch of DECATHLON PULSE... Our desire is to find the smartest and most inspiring ways to encourage people in every corner of the globe to fall in love with sports. Decathlon Pulse will accelerate our goal of building happier and healthier societies...Together, we want to expand the sports landscape through four key themes: expert sports brands; e-commerce pioneers; the circular economy and; next gen sport solutions." - Barbara Martin Coppola Businesses often change up their GTM strategies and their 5-year business plans just to keep up with the market. I have been following Decathlon for a while now and find that they have really lived the "game" before buying into the "game". What I mean by that? When brands want to do good, they create a program related to CSR or even have large foundations to direct funds for social welfare. Few brands have lived, breathed and executed their purpose of driving profit in alignment of their purpose of doing good in a way that: 1. Uplifts the whole fraternity that is connected to the industry 2. Transforms the entire ecosystem to help the realize their own journeys and build a vision for the future 3. Encourage sports and brands to not give up on the social responsibility angle of a healthier future Only a brand that's authentic in its vision and action, and aligns all the parts that build a world related to good health and sports, can so effortlessly weave the pieces together to launch something so valuable. This is not just a cause or an initiative or a "good to have purpose". Make no mistake, it is geared 100% at growing the brand in lateral ways which companies have forgotten how to do these days. Congratulations to everyone at Decathlon ! Well done, sport! #businesswithpurpose #businesswithvision #makingamark #changingtheworld #socialresponsibility #decathlonpulse #innovation #scale #sportsecosystem #wellness #goodhealth #sportsindustry #marketing #branding #leadership #businesstrategy

【Decathlon and Mulliez family, one of the world’s largest sporting equipment chains. 】 In 1976, Michel Leclercq founded Decathlon with a single sporting store in Lille, France. It sold equipment for several sports rather than just one, bringing disruptive ideas to the sporting retail industry. Meanwhile, his cousin Gérard Mulliez had already made waves with the Auchan department store founded in Roubaix in 1961, which continues to thrive today under the auspices of the Association Familiale Mulliez. With a remarkable US$37 billion wealth shared among approximately 700 members of the Mulliez family, their influence in the retail sector is undeniable. The Mulliez and Leclercq families hold a 40% stake in Decathlon respectively, which impressively generates over US$13 billion in sales annually across 1,400 stores in 47 countries or regions. Today, the legacy continues with Olivier Leclercq, Michel’s son, who plays a pivotal leadership role within Decathlon and its subsidiaries. Now, he ventures into the hospitality and real estate sectors in the U.S. The story of Decathlon is not just about retail. It’s about family: how their family due their succession and entrepreneurship. How do you think the Mulliez family can manage its growing fortune and share it with more than 700 family members? Source: https://lnkd.in/gwX4eM9P Photo Source: Decathlon #CUHK #CUHKCFB #FamilyBusiness #FamilyOffice #Decathlon #MulliezFamily Decathlon International

Amer Sports reports strong Q1 sales growth 👏 The Finnish sporting equipment company, which owns brands Salomon, Arc'teryx Equipment and Wilson Sporting Goods Co. has reported a 13% increase in revenue for the first quarter of 2024. Total revenue for the quarter surpassed $1.2bn with net income increasing to $39m. The group saw DTC sales increase by 41% with double-digit growth across all regions. APAC performed particularly strongly with revenue up by 34%, mainly down to a 51% increase in Greater China. James Zheng, CEO of Amer Sports, commented: "The momentum behind our strong financial performance has continued through the first quarter of 2024, as we delivered sales and profitability above our guidance." “Our transformation to a brand-direct business model four years ago continues to fuel profitable growth today, and our high-performance technical products are resonating with consumers globally. We are gaining share in the premium sports and outdoor market and are well positioned to deliver another great year in 2024.” #News #Sports #Outdoor #Sales #Growth #Q1 #Finance

🏔️ Decathlon Spain transforms: New momentum with changes in stores and strategic expansion 🏢 Store Transformation: Decathlon will transform its 175 stores in Spain, adapting them to the new design that reflects a renewed corporate image (we will talk about it). This change not only seeks to modernize the shopping environment for customers, but also improve the shopping experience with more intuitive and dynamic spaces to display its wide range of sports products. 🚀 Strategic Expansion: In addition to the renovation of stores, Decathlon has ambitious expansion plans / (we have already commented previously on the case of the purchase of Bergbergfreunde, both in new openings and in strengthening its online presence. This expansion will not only increase its geographical reach, but which will also allow more customers to access its diverse sports equipment offering through an improved and more intuitive e-commerce platform. 🔍 Future Vision: According to Barbara Martin Coppola, this new strategic plan marks an important milestone for Decathlon, accelerating its ambition to go further and continue to be a leader in the Spanish sports market. The company is committed to offering its customers a superior shopping experience, driven by innovation and excellence in customer service. #Decathlon #StoreTransformation #StrategicExpansion #CorporateImage #Innovation #Decathlon #Bergfreunde #MountainSports #Climbing #SportsNews #germany #trangoworld

The launch of DECATHLON PULSE marks a thrilling new chapter for our group. This dedicated investment arm & start up studio signifies our commitment to building the future of sports, aligning perfectly with our global strategy. Decathlon Pulse will allow us to diversify & enlarge our impact within the sports industry, driving positive change by teaming up with players who are changing the game. Ultimately, it fuels our ambition to lead the charge in moving people through the wonders of sport and embracing its transformative power. With a clear roadmap in place, we'll focus on long-term growth engines that benefit people, society and the planet. This includes fostering our own innovative startups with the potential to become independent forces within Decathlon . We'll also invest in cutting-edge sports companies that share our vision for a sustainable and evolving sports ecosystem. Additionally, we'll invest in forward-thinking sports brands and distributors who are revolutionizing the industry. Through these combined efforts, Decathlon Pulse will expand our footprint and fuel positive change for the sports world. Barbara Martin Coppola #decathlonpulse #decathlon #accelerate #growth #decathlonlinkedin

Decathlon has launched a new subsidiary dedicated to identifying and developing new growth drivers. An independent entity within the Group, DECATHLON PULSE will invest in innovative people and businesses that share its values and commitment. Its three key levers to build additional long-term growth are: > Build and scale ideas and concepts with strong potential to create standalone new businesses which will complement DECATHLON’s core activities and strengthen the Group’s value proposition.  > Invest as a shareholder in highly innovative companies that could change the sport ecosystem and accelerate the adoption of new sustainable business models. > Acquire strong and forward-looking sports brands and sporting goods distributors that are changing the game by their revolutionising ideas and trailblazing business models. Decathlon has appointed Franck Vigo as Chief Executive of Decathlon Pulse and its Global Chief Executive Barbara Martin Coppola as chair. Read full article: https://lnkd.in/eEAfPQgz

DECATHLON PULSE is born!    We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn