DATAcated’s Post

The two skills of modern business: "Storytelling and spreadsheets." 1) Know the numbers 2) Craft the narrative The same is 100% true for marketing. Marketing is 50% art. 50% science. You need to respect each side. You need to respect the art. You need to respect the creative. Because one without the other is unbalanced. Think of a peanut butter and jelly sandwich for a sec. Yes I'm hungry while writing this post -- stay with me. Together -- perfectly balanced. Without the jam? Dry. Anyways... You need to invest in bringing your creative <> data teams together so they speak the same language. Otherwise you're just eating peanut butter sandwiches. And that doesn't sound great for your marketing culture. 🚀 P.S. BIG Motion launch for you today: https://lnkd.in/gdqEyRxP -- 👋 Follow Motion (Creative Analytics) for more! Agree? ♻️ Repost to share! (or no more PB&J for you)

The two skills of modern business: "Storytelling and spreadsheets." 1) Know the numbers 2) Craft the narrative

Modern biz skills 101: "Storytelling & spreadsheets." 1. Know your digits 2. Weave the story Same goes for marketing. Marketing = 50% art, 50% science. Gotta respect both. Respect the art. Respect the creative. Otherwise, it’s all outta whack. Think PB&J for a sec. Yeah, I'm snackin' while writing this -- bear with me. Together? Perfect harmony. No jam? Dry af. So... Invest in syncing your creative <> data squads so they vibe. Otherwise, you're just munching plain PB sandwiches. And that's a no-go for your marketing game.

I have learned many things from the co-author, Joanne O'Connell, of the book we wrote called Intentional Marketing: A Systematic Approach to Optimizing Performance. This post is the first of 10 key things that I learned from Joanne: Each Level of the Model Must be Measurable. It seems simple and obvious but it isn't. I have yet to find a company that uses the concept of a marketing and sales funnel and is also using data in a comprehensive operational manner to make decisions.

The simplest concepts become the most difficult to execute. Jeff Nelson, MBA, CMC and Joanne O'Connell offer a clear roadmap that dissects marketing and acquisition funnel processes in a way that reveals blind spots responsible for corporations missing their prospect flow/conversion mark. A very worthy read ↘️

Just finished the course “Talk Triggers: How to Create Customers with Word of Mouth” by Penguin Random House and Jay Baer! Check it out: https://lnkd.in/gfSNZhbk #wordofmouthmarketing.

When you think about how to market everything and screenshot everything that inspires you.

Just finished the course “Talk Triggers: How to Create Customers with Word of Mouth” by Penguin Random House and Jay Baer! Check it out: https://lnkd.in/e9RuF4Xx #wordofmouthmarketing.

Just finished the course “Talk Triggers: How to Create Customers with Word of Mouth” by Penguin Random House and Jay Baer! Check it out: https://lnkd.in/g9VVEgKC #wordofmouthmarketing.

Just finished the course “Talk Triggers: How to Create Customers with Word of Mouth” by Penguin Random House and Jay Baer! Check it out: https://lnkd.in/eipKrxqV #wordofmouthmarketing.