Lux Data Solutions’ Post

#HappyNewYear2025 Our new blog is out! In the world of charity fundraising, success rarely happens by accident. The most impactful campaigns are crafted with an understanding of their audience, a clear sense of purpose, and most importantly, excellent use of data. Charities that lead the way in fundraising have mastered the art of combining emotional storytelling with donor insight, turning one-off contributors into long-term supporters. But what makes certain segments of the charity sector consistently better at this than others? We shine a light on Cancer Research UK (CRUK) incredible #rightnow campaign and the specialists who ran an incredible example of super star fundraising. Hope you enjoy. #CharityFundraising #DataDrivenFundraising #NonProfitSuccess #FundraisingStrategy #DonorInsights #CharityLeadership #StorytellingForImpact #EmotionalFundraising #DataForGood #CleanDataMatters #DonorEngagement #CharityInnovation #FundraisingExcellence #DataOptimisation #LongTermSupporters

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