DataOps Group’s Post

Unlocking Green Profits: Your Guide to Eco-Friendly Business and Marketing

On Friday, I was asked what our company values are. We have 5, but the one that I really love is 'Generosity'. Why? Well, because, and not to quote BNI (which I am not a fan of) givers gain. Giving never made anyone poorer. Share what you learn. As I said, I love this. We are in a learning world. Input, data, information etc. At Avery & Brown | B Corp™ we share A LOT. We give A LOT. Just go check out our resources page on the website - https://lnkd.in/eAhibjKT - for a small business we publish a lot of guides: whitepapers, downloadables, checklists etc. We're no HubSpot of course, but what we share, we hope helps others. If you need help with your Impact Report - we have a checklist and guide for that. If you want to take your business beyond sustainable and to a regenerative business - we have a mindmap that will help with that. If you are looking for a whitepaper to read more about the need for a transition to a regenerative built environment - yep, we have that too, ready to download. We won't stop sharing what we think are valuable, engaging and informative assets. We have something NEW coming down the pipeline which will help SME's with their brand and brand strategy. Click the 🔔 icon on my profile to be notified. What is your favourite place for resources? Pray tell. . . #Marketing #ImapactReporting #Whitepaper #Values

I'm excited to share my recent interview with Paul Randle and Alexis Eyre about their insightful book, "Sustainable Marketing: The Industry’s Role in a Sustainable Future." Our conversation explores the balance between commercial success and environmental responsibility and discusses the authors' innovative Sustainable Marketing Compass framework. Loads of practical advice and top tips to help us work towards a sustainable future in marketing. #sustainablemarketing #inclearfocus #koganpage

What do you mean "GREEN MARKETING"? And why will my business need this? We have been asked that so many times, so we decided to bring in our marketing expert Tracey Cleminson on a 'call' to answer it 'all'🥳. Inviting all #SMEs, #solopreneurs or #corporates, to discover how Green Marketing Practices could be pivotal for your business. Register from the link below. https://lnkd.in/eJa5ruxS #sustainability #marketingcoach #businessevent #sustainablemarketing #freewebinar #freecoaching #greenmarketing

The first crucial step in creating a green business plan is integrating sustainable practices into daily operations. Read more 👉 Link in comment #SustainableBusiness #MarketingStrategy #LongerOptional #Marketing

Couldn't agree more with this observation. It's all too common to see companies promote their sustainability efforts while continuing 'business as usual' behind the scenes. This is a crucial reminder that we need to rethink how we work, what we value in terms of performance, and what true success looks like. Shifting our mindsets toward a holistic approach isn't just necessary - it's the best way forward. We need to make sure our actions genuinely reflect the values we espouse. Andy Davies - Digital Sustainability Professional #Sustainability #MindsetShift #HolisticSuccess

"We should think of direct trade as investing in farms and farmers via prices, projects, or joint ventures – and not only as traceability to farms and farmers. Direct trade relationships at their best should be mutually beneficial. Like any relationship, they should be defined by quality time and communication on both sides." "Even direct-relationship coffee is affected by the increasingly volatile New York “C” market. Therefore, all coffee buyers should strive to know more about the commercial trade and futures market. Even for a roaster striving to trade a sustainable flat price directly to a farmer, the New York “C” will affect the local coffee markets. The effect of the “C” on local prices will determine if an outright, flat price is meaningful or not in each harvest cycle."

Leveraging BEE isn't just about compliance – it's a powerful tool for growth and sustainability. Need guidance on optimising your BEE strategy? Contact us today to explore how you can achieve your BEE goals and drive success: https://lnkd.in/dJVyUhQx

Business as usual messaging on the websites of sustainably minded businesses has been concerning me recently. Having taken a Carbon Literacy course with Heather and Annie, I've become increasingly aware of the differences between the words and actions of most organisations. Reading what Alexis Eyre and Paul Randle say about marketing in general, and brainprint in particular, has influenced my thinking too. We're being fed too many consumerist messages by sustainable organisations. Listening to Jon Alexander and watching Gavin Fernie-Jones and the Re-Action collective tells me that if you change the story, you can make things better. Do you agree that the examples below are problematic. Have you seen any businesses who show how they walk the walk on their website? I'd love to hear your thoughts.

Here’s the fourth pillar in the puzzle...sustainable results. This is what we all want, but people worry that being sustainable means moving too slowly. Unfortunately, this fear always leads to poor techniques and a lack of strategy. This week, Abigail Sullivan’s sustainable marketing blog discusses why these fears are unfounded, plus the wider positive impact sustainable results can have. Check it out below -> And stay tuned for a final conclusion piece! #SustainableResults #SustainableMarketingSeries #SustainableMarketing #StrategicMarketing