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The Q2 2024 premium TV shipment report highlights Samsung leading the market with a 33% share, followed by LG with 18%. Chinese brands—Hisense (17%), TCL (15%), and Xiaomi (5%)—collectively account for 37% of the market, surpassing LG’s share and trailing closely behind Samsung. This demonstrates how Chinese manufacturers are aggressively closing the gap with South Korean giants by leveraging competitive pricing, display innovations, and strategic market expansion. This development mirrors the earlier trajectory of Samsung and LG, who disrupted the dominance of Japanese brands like Toshiba and Sony through similar strategies. As Chinese brands increase their market presence, the premium TV segment is becoming increasingly competitive, pushing established players like Samsung and LG to innovate further to maintain their leadership. #TVMarket #Samsung #LG #Hisense #TCL #Xiaomi #PremiumTV #TechCompetition #Innovation #ConsumerElectronics #ChinaTech #SouthKoreaTech
