Partner and Professor at Vlerick Business School - sustainability, data analytics, risk, and investments
Excellent article from the @FT that summarizes what we need to do, which we know for a long time. As usual, the "how" is another ball game, but we also know that #consumers can #adapt quickly to bold actions if done with #transparency and #openly.
There is also a huge potential for more freight transport by train in Europe where now also there is a lack of international infrastructure. Freight could help pay off the investments even quicker :-)
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6moThe cost of the flight itself is only a fraction of the entire journey cost, when you add on fuel to get to the airport and parking (none of the airports these budget airlines use have any decent public transport infrastructure, that’s why the car park charges at places like HHN and FKB are so extortionate) then the cost starts approaching the level of a train ticket but with additional hassle you get at airports.