Daymon’s Post

How we chose our niche 🤔 [🌟 Why We Exclusively Partner with Upscale, Impact-Driven Brands 🌟] At ByNine Creative Consultancy, we've been asked lately why we focus solely on upscale and impact-driven brands in the consumer and lifestyle spaces. The answer is simple: because we believe in the power of purpose-driven brands to make a real difference in the world. 🛫 Upscale brands have the potential to inspire and elevate, offering premium goods and experiences that resonate deeply with their audience. By working exclusively with upscale brands, we can leverage our expertise to amplify their message and drive meaningful impact. 💡 Impact-driven brands, on the other hand, are at the forefront of positive change. Whether they're championing sustainability, social responsibility, or cultural awareness, these brands are shaping the future for the better. We're passionate about supporting their mission and helping them thrive in an ever-evolving marketplace. By focusing our efforts on upscale, impact-driven brands, we're able to align our values with our clients', creating partnerships that drive success and leave a lasting legacy. Together, we're not just building brands—we're building a better world. Ready to join us on this journey? Let's make an impact together. #BrandImpact #PurposeDriven #ByNineJourney 🌍✨

🛒 In the competitive retail landscape, emerging brands face the challenge of quickly establishing a connection with consumers. Without the advantage of long-standing innovation or brand loyalty, the focus is on the packaging to communicate effectively and forge an emotional bond. 👉🏽 Effective packaging transcends mere visuals; it must instantly convey the essence of the product and the reasons for purchase. Consider the case of White Wings-La Paloma's Dulce de Leche Churro Bites which briefly held positioning in Costco. 👍🏻 The packaging should not only captivate but also clearly convey its identity as a Mexican dessert, thereby creating a narrative that resonates with the consumer's lifestyle and cultural preferences. To enhance brand engagement White Wings should optimize for: 1️⃣ Visual Storytelling: The packaging of Churro Bites could incorporate imagery that evokes celebratory moments, such as family gatherings or parties, tying the product to feelings of joy and community. This approach can deepen the emotional connection with the target audience. 2️⃣ Information Hierarchy: The product name, "Churro Bites," must be the focal point on the packaging. Currently, "Dulce de Leche" overshadows the primary category name, leading to potential consumer confusion. Adjusting the font size and placement can emphasize "Churro Bites" more effectively, ensuring it is the first thing consumers notice. 3️⃣ Cultural Relevance: To communicate that Churro Bites is a Mexican dessert, incorporating culturally relevant imagery can be key. Symbols or designs that are synonymous with Mexican heritage can trigger recognition and establish a sense of authenticity. 4️⃣ Emotive Experience: Assess whether the current visuals on the packaging are successfully establishing an emotional connection. Are they evoking the desired feelings and experiences in the consumer? For brands seeking to innovate their packaging, our Path To Performance™ methodology offers tailored solutions. Connect with us to explore how we can elevate your brand's packaging strategy to resonate with your target market and stand out in the competitive CPG industry. 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj 🔔 Want more tips here on LinkedIn? Hit the bell at the top of this page 🔔 #packagingdesign #brandstrategy #branddevelopment #rebrand #brandpositioning

Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. 💫 There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage with me. Read more here https://lnkd.in/e8Ng3AyV and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha's journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena's efforts to formalize Kosas led to clear communication and alignment with the brand's values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena's personal experiences drove Kosas' focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry's experience with Symphonic MD highlighted the significance of embracing key stages like 'What if?', 'But', and 'Why the Hell Not?' in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD's rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. #beauty #brandbuilding #creativeagency #beautycreative #branding #brandstrategy

What a morning with Gemma Gilbert at Careys Manor Hotel & Senspa talking about the importance of emotions and feelings in Brands. ❤️ A summary of our chat: ✨ Emotions are the bedrock of Brand, influencing human connections and choices. They imbue experiences with memorability, fostering lasting impressions for consumers. Emotional ties can create brand loyalty, with connected customers remaining as fans even amid fierce competition. In the marketplace noise, emotions aid in brand differentiation, developing unique identities in consumers' minds. ✨ Emotions and feelings guide decision making, often outweighing rational factors. Trust and authenticity flourish in emotionally resonant brands, nurturing long(er) term relationships. Engaged customers become brand advocates and this fuels organic growth through networks. Lastly, emotional bonds strengthen brands, offering resilience in challenging times, which many in the hospitality industry are experiencing.   Ultimately, emotions humanise brands, giving rise to increased relatability, trust and success through meaningful connections.   In this digital first world, it seems that human connectedness and feelings matters even more.    We discussed the Ozan Karakoc quote, ‘A brand is as successful as its ability to trigger a ‘feeling’ in its customer’s heart. A brand, which is associated with a unique concept is more likely to be remembered, loved and purchased.”   In Gemma’s view…. ‘I think this is true for all relationships, whether that’s the relationship with your team, your friends, your family or the supermarket you do your food shop in. Whether you know it consciously or not, it’s the way it makes you feel that keeps you coming back’.   What are your thoughts on the importance of emotions and feelings in brands? I would love to hear your comments below 👇🏻 ❤️ #LeadingBusinessChange #BrandBuilding #Feelings #BrandValue

Change your mind about merch! Checkout our Responsible Merch Guide below.

At BrandScent, choosing to work with us is far more than just a transactional experience, it's a journey of collaboration and innovation...⁠ ⁠ We immerse ourselves in understanding your unique brand story, bringing our clinical expertise and passion for scent creation to craft bespoke fragrances that truly resonate with your brand’s essence. ⁠ ⁠ Each project is a partnership where we transform spaces into sensory masterpieces, ensuring every scent tells your story and leaves a lasting impression. ⁠ ⁠ Our commitment to excellence and attention to detail sets us apart, delivering a premium experience that goes beyond expectations.⁠ ⁠ Experience the difference with BrandScent, where we blend science, art, and emotion to create unforgettable sensory experiences. #BrandScent #ScentMarketing #OlfactoryExperience #CustomScent #BrandExperience #Scent #ExperientialMarketing #ScentedSpaces #SignatureScent #FragranceInnovation

🌟 Attention 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Teams ! 🌟 🔍 Are you feeling the pressure of making crucial branding decisions for your international group amidst 𝐭𝐢𝐠𝐡𝐭 𝐝𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐚𝐧𝐝 𝐛𝐮𝐝𝐠𝐞𝐭 𝐜𝐨𝐧𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬 ? Let me tell you a story that might just resonate with your current predicament. 👩💼 Meet Marie, a determined 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 facing the daunting task of 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐡𝐞𝐫 𝐦𝐚𝐣𝐨𝐫 𝐫𝐚𝐧𝐠𝐞'𝐬 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲. With deadlines looming and budgets constricting, Marie found herself at a crossroads, unsure of which path to take. 🤔 As she navigated through endless possibilities, Marie stumbled upon Scènes de Vie Research Institute. Intrigued by their reputation for providing insightful market analysis and strategic guidance, Marie decided to explore further. 💡 Delving into their expertise, Marie discovered a treasure trove of invaluable insights and innovative solutions tailored to her specific challenges. Scènes de Vie didn't just offer answers; they illuminated the path forward, 𝐠𝐮𝐢𝐝𝐢𝐧𝐠 𝐌𝐚𝐫𝐢𝐞 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 amidst the chaos. 💼 Empowered by this newfound clarity and 𝐚𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, Marie confidently steered her company towards a brighter, more defined brand future. 🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐦𝐛𝐚𝐫𝐤 on your own journey of brand transformation ? Don't let time constraints and budget limitations hold you back ! Take the first step towards clarity and success by reaching out to Scenes de vie Research Institute today. ✉️ 𝐁𝐨𝐨𝐤 𝐚𝐧 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 to learn more about how Scenes de vie can empower your brand to thrive in an ever-evolving market landscape. Together, let's turn your brand vision into a reality ! #Strategy #Innovation #Brand #Pack #MarketInsights #MarketResearchInstitute #Consumerpanel Suntory Beverage & Food France Fleury Michon Groupe Aoste Danone

In today's competitive landscape, brands must go beyond offering mere products; they must provide unforgettable experiences. A world-class experience encompasses every interaction a customer has with your brand, from browsing your website to using your product and seeking support. These experiences build trust, foster loyalty, and enhance the perceived value of your offerings. Moreover, in a crowded market, exceptional experiences differentiate your brand and drive customer engagement and advocacy. By continuously innovating and listening to customer feedback, brands can stay ahead and consistently deliver outstanding experiences across all channels. Investing in world-class experiences isn't just about attracting customers; it's about creating lasting connections that lead to sustainable growth and success. #BrandExperience #CustomerEngagement #Innovation #CustomerLoyalty #BrandValue #CustomerExperience

There was so much to digest at the BeautyMatter x British Beauty Council event yesterday, but one standout for me was the value of localised segmentation within communities, something Colette Laxton, Co-Founder of The INKEY List shared so openly. It was inspiring to hear the value being placed on this approach. By refining your community engagement and tailoring strategies, you can significantly boost your retention efforts and strengthen the bond between your brand and its audience. Here's the why: 1) Personalisation Enhancing customer experiences by tailoring offerings fosters a sense of personal connection. 2) Trust and Loyalty Understanding community needs builds trust and fosters loyalty. 3) Feedback and Adaptation Direct insights from community interactions enable precise adjustments. 4) Advocacy and Word-of-mouth Prioritising a 'surprise and delight' strategy fuels powerful word-of-mouth promotions. 5) Sustainable Growth Retaining valued customers over chasing new acquisitions creates a sustainable business model that benefits your brand AND community. A big thank you also to Annabelle Baker (she/her), Global Brand Director, LUSH, for sharing their focus on bottom-of-the-funnel activity and existing customers without reliance on paid social, and to Carrie Gross, Co-Founder + Chief Creative Officer, Dr. Dennis Gross Skincare, for emphasising the importance of staying true to your brand's DNA for building trust with your customers. ⚡⚡ #communityengagement #customerloyalty #retentionstrategies #growthmarketing #retentionmarketing #customerfirst #zeropartydata

Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space for Front Row's very own, Chief Brand Officer, Christopher Skinner, to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage. Read more here https://lnkd.in/ejEPrsg6 and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha’s journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena’s efforts to formalize Kosas led to clear communication and alignment with the brand’s values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena’s personal experiences drove Kosas’ focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry’s experience with Symphonic MD highlighted the significance of embracing key stages like ‘What if?’, ‘But’, and ‘Why the Hell Not?’ in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD’s rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. - #FrontRow #CommerceCatalysts #PackagingDesign #CreativeBranding #RetailDesign #RetailStrategy #BrandDevelopment #BrandingAgency #CreativeStrategy