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 Selling Dreams vs. Racing to Win - The divergent paths of Maserati and Ferrari underscore the nuanced relationship between motorsport success and commercial vehicle production. Maserati leveraged its racing heritage to build a reputation for luxury and performance in its road cars, while Ferrari used its road cars to support its primary passion for racing. Both strategies have contributed to the global prestige and appeal of these iconic Italian marques. My full article can be found here: https://lnkd.in/g6V_bwMP Photo: A Ferrari racing against a Maserati in a Grand Prix during the 1930s, emphasizing the intensity and grandeur of their rivalry on a historic race track and thrilling atmosphere. Photo © Aditya Mohan. No reproductions. All Rights Reserved. Find more post like these in our blog here https://lnkd.in/gquAHSB5 Details on our presentations and adventures at our company's AI Demo Day II in July 2023 at Oshkosh and upcoming one in 2024: https://lnkd.in/gKv_hN-y Want to work with us? DM me directly for consideration. Read more: https://lnkd.in/gWEC73V2 Investor? We are now raising our next funding round. DM me directly for consideration. #AI #investors #ferrari #maserati

The BMW V12 LMR, a race car developed by BMW and the Williams F1 team, made its mark in the 1999 24 Hours of Le Mans, securing BMW’s first overall win in the prestigious race. This prototype was powered by a 6.0-liter V12 engine producing around 580 horsepower, enabling it to reach speeds of up to 342 km/ h (214 mph) on the Mulsanne Straight. The car’s victory was achieved by drivers Pierluigi Martini, Yannick Dalmas, and Joachim Winkelhock in car number 15, which completed 365 laps over the 24-hour race. Despite a dramatic race filled with challenges and a competitive field that included entries from Toyota, Audi, Mercedes, Nissan, and Panoz, the BMW team emerged victorious. The success of the V12 LMR was built on its performance and reliability, developed through extensive testing at circuits like Monza and Silverstone. The race itself was filled with incidents, including a spectacular crash of a Mercedes CLR, which ultimately reduced the competition and allowed BMW and Toyota to battle for the lead. The BMW team managed their strategy effectively, leading to a win despite a major incident involving their other car driven by Tom Kristensen, JJ Lehto, and Jörg Müller. After their Le Mans triumph, BMW continued to compete in the American Le Mans Series (ALMS), achieving further victories but eventually focusing their efforts on Formula One. 📷 Giacomo Sabatés Shot on 🔴 Leica Camera Iberia Leica Camera AG Leica Camera Ltd Leica Camera Italia Srl #BMWLMR #BMWV12LMR #24hLeMans1999 #LeMans24h #LeMansHistory #BMWMotorsport #EnduranceRacing #ClassicRacing #LeMansWinners #MotorsportLegends #MyLeicaPhoto

Setting the blueprint for all Bugatti cars that followed, the Type 35 was designed and engineered like no other, and featured world-firsts to ensure unmatched dynamics, agility and performance. Despite these inherent qualities, the car which would go on to become the most successful racing car of all time didn’t get off to the best start to its illustrious career at the 1924 Grand Prix at Lyon-Givors. With the characteristic vision and flair that was the hallmark of every project he turned his hand to, Ettore Bugatti ensured that his Type 35 was a true thoroughbred race car. To drivers and spectators alike, just one admiring look at the beautifully proportioned eight-cylinder machine was all it took to see that it was the very embodiment of form defining function. Yet the Type 35 – which would claim over 2,500 victories and podium finishes during a career spanning more than 10 years – did not always have everything its own way. In fact, its competition debut was fraught with challenges. Five Type 35 were entered in the 1924 Grand Prix at Lyon, a race held by the Automobile Club de France over 35 laps of a 23.1 km road circuit. A sixth – the original prototype – was kept in reserve. #bugatti #type35 #racingcar #innovation #thoroughbred

From the official Le Mans 24hrs website We look forward to seeing you again on 12-16 June 2024 for the 92nd 24 Hours of Le Mans with the return of some big-name manufacturers in Hyper Car Class: Alpine, BMW, Cadillac, Ferrari, Lamborghini, Peugeot, Porsche and Toyota. Needless to say, it is one of the three biggest races in the world. It is the pinnacle of automotive racing that has been held at Le Mans in France for more than 90 years. There have been criticisms of the race itself from groups that deal with environmental issues. Furthermore, there is an opinion that it is going against the trend of EVs around the world. However, the extreme competition of automobiles, which is the aggregation of wisdom and technology created by humans, is not just a competition, but also a place to show the cooperation between advanced technology and the humans who operate it. #lemans24 #carracefrance #majorraceworld #historicrace #24hours #automobilesrace #biggestrace #endurancerace

Dive into the Issue 62 of The Official Ferrari Magazine for an exclusive look at Ferrari’s Scuderia and Endurance teams, legendary racers, and Maranello’s latest high performance Sports Cars. You’ll get the chance to read about unforgettable ice-driving adventures, as well as the teams working to make dreams a reality through Ferrari dealerships - not to mention the stunning looks served by Ferrari Style, the incredible collections of Ferrari enthusiasts and the joint 40th birthdays of the legendary Ferrari GTO and Ferrari Testarossa. Order your copy and discover all these curiosities. Get all the details at the link. #FerrariMagazine #Ferrari

Its name is Maserati GT2 Stradale, the new super sports car by Maserati receiving its world premiere at the 2024 Monterey Car Week in California. The car was unveiled to the public gathered for the unmissable annual event in the renowned US resort, in the prestigious setting of The Quail, A Motorsports Gathering, the highlight of the motorsport week dedicated to #connoisseurs and #enthusiasts. Maserati GT2 Stradale is an ode to the most extraordinary and exclusive sportiness, the result of a technical and stylistic partnership between the Maserati GT2, a masterpiece of performance created for the brand's return to GT competitions, and Maserati MC20, an iconic Trident car imbued with an unmistakable style. Starting from an already excellent basis, Maserati has developed a car that can combine the best of the brand's racing and mass production, transferring the hallmarks of the track model and ensuring a further evolution of its most beloved super sports car. The Maserati GT2 Stradale combines in-depth technology transfer of the purest performance, typical of a racing car, combined with the intrinsic qualities of the MC20. The new super sports car thus evokes style and racing performance, while ensuring an ideal feeling and comfort in all conditions of use, without sacrificing the best driving experience on the road, typical of Maserati's offering. Discover more about the remarkable automotive masterpiece: https://lnkd.in/gDBRMZk3 #MaseratiGT2Stradale #Maserati #Tignanello50Anniversary #Maserati #luxurylife #design #privateclients #privatewealth #magazine #art #ceo #italianmade #interiordesign

"Can you guarantee the ROI we make into these marketing films?" No, I can't, and neither can Aston Martin. ..as you can see below. But I can tell you one thing: Aston Martin values marketing, A LOT. Not just because they have the money to do so but because they know it's vital to a healthy business. Their problem is the opposite problem to most but very telling of the value they place on marketing; they're so invested that they can't directly track which singular marketing investment is giving them the results. As Billy rightly puts it, it's not one singular thing; it's having multiple touchpoints. A track day might convince one customer, watching the F1 safety car might do it for another. Or a combination of many different touchpoints for someone else. (or like me, you've been an Alonso Fan since 2004) If you want to be like Aston Martin and invest when everyone else retreats, we can help you develop your company's film touch points. DM me to find out how CASA can help.

Sometimes we get so focused on ROI for a campaign that we can miss the impact of branding and exposure it gives. If you use multi channel marketing how many other channels and touchpoints led to that attributable sale? #multichannelmarketing #sales #roianalysis #directmarketing

How many cars do we sell because of our involvement in Formula 1? An almost impossible question to answer exactly, as there are so many touch points for our potential clients that come from our activation's. From having an immersive experience with us at a race, to watching the action on TV and then walking into a dealership - or even seeing Bernd Mayländer drive the FIA F1 Vantage Safety Car and simply thinking 'I have to own one of these', it really is hard to quantify. Of course we do research to measure of the impact of F1 on the perception of our brand, however sometimes the proof presents itself in more niche ways... Today we have announced that Aston Martin’s iconic Racing Green has officially become the most popular colour choice amongst new car buyers, for the very first time. 12% of our cars are now adorned in the official Aston Martin Racing Green, almost twice as much as the next most popular colour. This is a small, but powerful nod to how F1 supports our ambition to be world's most desirable, ultra-luxury British performance brand, creating the most exquisitely addictive performance cars. To discover more about Aston Martin and our Model range, go to https://lnkd.in/etcvKBjT

To finish first, first, you must finish. So many problems in life & in business come from fixating on the short-term. You need to raise the next quarter earnings so you cut staff training, product quality, & customer service. While this may work for fly-by-night business, if you want to deliver great results reliably for decades, you need to think long-term. The Le Man's 24 hour endurance race has been running for 101 years. Ferrari has won many Le Man's races, most recently winning 2 in a row. You don't do that without thinking long-term & delivering consistently. To finish first, first, you must finish.