Debora Roland’s Post

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing

In today’s competitive job market, your company’s social media presence is one of your most powerful tools for 𝐭𝐚𝐥𝐞𝐧𝐭 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧. 📱✨ Here are 5 tips to help you 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐛𝐫𝐚𝐧𝐝  and stand out to top candidates: 1️⃣ Showcase your 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 through behind-the-scenes content. 2️⃣ Leverage 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲—let your team share their experiences. 3️⃣ Create 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠, 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 that connects with candidates on a personal level. 4️⃣ Use 𝐩𝐚𝐢𝐝 𝐚𝐝𝐬  to reach a targeted audience. 5️⃣ Don’t forget to 𝐭𝐫𝐚𝐜𝐤 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 and adjust your strategy with analytics. Building a strong employer brand online isn’t just about posting job listings—it’s about telling your company’s story and making candidates feel like they want to be a part of it. What has worked for you when using social media for employer branding? Let's share insights! 👇 #EmployerBranding #TalentAttraction #SocialMediaRecruiting #Hiring #CompanyCulture #SocialMediaMarketing

How Social Media Shapes Employer Brand Perception 🌐 ✍️ Have you ever considered the power of social media on your company's brand perception? In the digital age, social media doesn't just influence how customers see you; it also impacts how potential candidates perceive your employer brand. Your social profiles are often the first touchpoint candidates have with your company. They shape their initial impressions, setting the tone for their entire candidate journey. 🕵️♂️ Transparency and authenticity are crucial. A Glassdoor survey reveals that 79% of job seekers use social media during their job search, making it vital to showcase your company culture and values authentically. Candidates today look for more than just job postings; they want to see employee testimonials, behind-the-scenes content, and real-world examples of your company's impact. 📈 Engaging content can make a big difference. Posting about your team's successes, company milestones, or innovative projects can spark interest and show that your workplace is dynamic and rewarding. Simple updates and interactions on social media can be powerful tools to differentiate your brand from competitors. 📊 Metrics and analytics matter. Regularly tracking and analyzing your social media performance can provide valuable insights into what content resonates most with your audience. This data-driven approach can help you refine your strategy, ensuring that your messaging is effective and aligns with your brand values. #EmployerBrand #SocialMedia #Recruitment