I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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VP People Operations, CareerArc | Startup-early stage expert | HR strategy | Tech, Med Device, Media | Winning w/ people!
I’ve shared a lot about the importance of employer brand and social recruitment, so let’s talk about what that looks like in practice. First, let’s talk topics. You can post about things like employee testimonials, company events, DEI initiatives, your killer perks, and more! Here is the anatomy of a winning employer brand post that you can use every time to plug and play your EB content: 💜 Image: Always include an image to grab attention. Real photos are more effective, but stock images can be used as a last resort. It doesn’t have to be perfect - keep it authentic! 💜 Caption: Provide more context for what is going on in your image here. Had a super fun event? Explain what the team did! Featuring an employee for their accomplishments? Share what those are! 💜 Hashtags: Expand your reach via hashtags. You might want to come up with a specific one for all your EB posts, like #LifeAtCOMPANY. Candidates can click that hashtag and see all of your EB posts in one place. 💜 CTA: You don’t have to have a link in every post, but some people like to link to their careers page. I recommend a mix of EB posts with and without links. By the way, you can work EB content into your job posts, too. Stay tuned for more tips on that! #EmployerBrandStrategy #TalentAtrraction #RecruitmentMarketing
Anatomy of an Employer Brand post
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How Social Media Shapes Employer Brand Perception 🌐 ✍️ Have you ever considered the power of social media on your company's brand perception? In the digital age, social media doesn't just influence how customers see you; it also impacts how potential candidates perceive your employer brand. Your social profiles are often the first touchpoint candidates have with your company. They shape their initial impressions, setting the tone for their entire candidate journey. 🕵️♂️ Transparency and authenticity are crucial. A Glassdoor survey reveals that 79% of job seekers use social media during their job search, making it vital to showcase your company culture and values authentically. Candidates today look for more than just job postings; they want to see employee testimonials, behind-the-scenes content, and real-world examples of your company's impact. 📈 Engaging content can make a big difference. Posting about your team's successes, company milestones, or innovative projects can spark interest and show that your workplace is dynamic and rewarding. Simple updates and interactions on social media can be powerful tools to differentiate your brand from competitors. 📊 Metrics and analytics matter. Regularly tracking and analyzing your social media performance can provide valuable insights into what content resonates most with your audience. This data-driven approach can help you refine your strategy, ensuring that your messaging is effective and aligns with your brand values. #EmployerBrand #SocialMedia #Recruitment
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Experienced Employer Brand Executive Leader | Strategic Development for D&I, Employee Engagement, and Brand Storytelling for Fortune 500 Companies | Building Brands and Marketing Teams From the Ground Up
Hey LinkedIn! Sharing some thoughts this morning on short-lived video content and leveraging "FOMO" for your employer brand. Check it out!
Short-lived videos like Snaps and Stories are game-changers in recruitment marketing, driving immediate engagement with potential candidates. In today's blog, Recruitics VP, Brand & Creative Development Jillian O'Malior shares how to create authentic, engaging stories that humanize your brand and build trust with potential hires. Spontaneous, behind-the-scenes content, from employee takeovers to live office tours on platforms like Instagram, Facebook, Snapchat, and TikTok creates the FOMO effect and keeps your company top-of-mind. https://lnkd.in/eDskzsrV #RecruitmentMarketing #TalentAcquisition #RecruitmentTrends #EmployerBranding #SocialMediaRecruitment #SocialMediaStrategy
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