"Previous winner The Ordinary maintains its top spot, despite fierce competition from L’Oréal rising stars. The brand retains strong leadership in consumer and ESG as the most highly rated brand for perceived quality, innovation, likelihood to recommend, and purchase intent. Defending its ESG victory, The Ordinary’s commitment to environmental policies is also reflected in consumer beliefs about its sustainability efforts" Thank you so much Vogue Business for choosing The Ordinary as the number one ingredient-focused brand - we're honoured. Check out the Top 5 brands in the Beauty Index and full article here: https://lnkd.in/ggQJacXA
DECIEM | THE ABNORMAL BEAUTY COMPANY’s Post
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Massive win in the clean cosmetics space! SEPHORA has announced the launch of two sustainability seals for its products—“Clean at Sephora” and “Planet Aware at Sephora”—which will be applied starting next month. These seals aim to enhance transparency regarding brands’ product formulas and environmental commitments, and were developed with experts over a two-year period. “Clean at Sephora” is all about compliant formulas and the absence of certain ingredients, while “Planet Aware at Sephora” is related to ingredient sourcing and formulation, packaging, corporate commitments, and consumer transparency. In the numbers—39 brands have qualified to receive both seals, 133 will get the “Clean at Sephora” seal, and 40 will receive “Planet Aware at Sephora.” The rollout will start in North America, Europe, and the United Kingdom, later expanding to other regions. These seals will help encourage responsible choices among beauty brands and provide consumers with clearer information to align with their values. I've had to chance to chat with Desta A. Raines from Sephora and they are really pushing the envelope on sustainability initiatives across the entire Sephora experience. We love to see it! #esg #sustainability
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Navigating the complexities of sustainability marketing in the fashion industry demands more than just good intentions—it requires a strategic, nuanced approach that resonates with diverse audiences while maintaining transparency and authenticity. 🌱 The line between genuine sustainability and greenwashing is razor-thin. 68% of consumers are skeptical of sustainability claims, with many quick to call out brands that overstate their eco-credentials. To build trust, it’s crucial to back up every claim with transparent, measurable actions. 👗 Marketing sustainability isn’t one-size-fits-all, especially when navigating between different markets like France and China. While French consumers might prioritize ethical labor practices, Chinese consumers often focus on environmental impacts. A deep understanding of these nuances is essential to resonate authentically in each market. 🌍 With 73% of consumers demanding more transparency about the origins and impact of their products, brands are under pressure to provide detailed data. However, presenting this information in a clear, engaging way that doesn’t overwhelm or confuse the audience is a complex task. While sustainability is a priority, brands still need to be profitable. Striking the right balance between purpose and profit requires innovative strategies that align eco-friendly practices with business goals. The challenge is turning sustainability into a driver of growth rather than a cost center. #sustainability #fashionmarketing #sustainablefashion #greenwashing #ethicalfashion #transparency #marketingstrategy #culturalnuances #ecofriendly #fashionbusiness #sustainableliving #consciousconsumer
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Here are the best rated brands of 2023 👏 We ended 2023 by expanding our ratings to over 6,000 brands in total. The results? A mixture of progress and challenges as far as brands addressing their impact on people, the planet, and animals. Of all the brands we rated in 2023, 16% have our top two scores of "Good" and "Great". Meet the ten *best* rated brands of 2023—and drop them a congrats in the comments! These brands tend to be smaller and independent labels that take leadership on sustainability. (We also know there are loads of tinier maker-led fashion businesses that manufacture locally and #sustainably, including those carrying on traditional and Indigenous crafts, which we've not rated—yet! And they also deserve your support for their good work.) If you're looking to be a more sustainable brand or achieve a "Great" rating, we're here to help. Learn all about Good On You partnerships, and how we offer insight and guidance on sustainability → https://lnkd.in/egzAmyPx
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Global Strategic Accounts Manager - Health & Beauty Business Development - Promoting sustainable Innovation
I was talking a couple of weeks ago about these joined initiatives that beauty companies take more and more to accelerate the move towards sustainability. TRASCE is now official, with 15 major companies involved. The goal? Strengthen the understanding of cosmetics industry supply chains, assess related social & environmental risks, and determine actions to be implemented to support suppliers in becoming more sustainable. They'll use a common digital platform, Transparency-One, to map out the supply chain across the whole value chain. https://lnkd.in/d5jxpQ36
Chanel, Estée Lauder & more form TRASCE alliance for better supply chain traceability
cosmeticsdesign-europe.com
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Want to elevate your beauty brand in an eco-friendly landscape? This piece from my brilliant colleague, Rhea Patten, explores how brands can lead in sustainability while staying competitive. Read her essential tips for brands aiming to innovate and grow.
Stand out in a green, clean and circular beauty brand landscape
paconsulting.smh.re
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Want to elevate your beauty brand in an eco-friendly landscape? This piece from Rhea Patten explores how brands can lead in sustainability while staying competitive. Read her essential tips for brands aiming to innovate and grow.
Stand out in a green, clean and circular beauty brand landscape
paconsulting.smh.re
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Want to elevate your beauty brand in an eco-friendly landscape? This piece from Rhea Patten explores how brands can lead in sustainability while staying competitive. Read her essential tips for brands aiming to innovate and grow.
Stand out in a green, clean and circular beauty brand landscape
paconsulting.smh.re
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EDF + Business Managing Director Elizabeth Sturcken hits the nail on the head here: “Greenhushing is real for companies. We really need to get everyone on this [sustainability] journey, and it has to be seen as something that is compelling from a business perspective, a brand perspective and a brand engagement perspective.” Elizabeth spoke with The Business of Fashion in a timely new read on the just-announced "Clean at SEPHORA" program that EDF advised on to advance safer beauty products. This program builds on Sephora's previous work of setting the first chemicals policy of any major specialty beauty retailer. 👩🔬📝 While some companies are backing away from their sustainability claims, Sephora is highlighting how authentic action and ambitious goals are good for business. With a higher bar for safer products and consumer awareness now set in the marketplace, the beauty industry should build on this momentum to establish further cleaner ingredient strategies. Keep reading: https://lnkd.in/gy8xVWKS
Brands Struggle to Get Sustainability Marketing Right
businessoffashion.com
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Empowering Change: L'Oréal's Sustainable Supply → L'Oréal's innovative program empowers suppliers to adopt sustainable practices, reducing environmental impact and fostering social responsibility throughout the beauty industry. → by Lorne Michael Cousins Introduction L'Oréal, one of the world's leading beauty company, has long recognized the crucial role its suppliers play in achieving its ambitious sustainability goals. Through its innovative Sustainability Supplier Development (SSD) program, L'Oréal goes beyond simply sourcing sustainable materials and challenges its partners to embrace a holistic approach to environmental and social responsibility. This multi-faceted program empowers suppliers to improve their sustainability performance through online tools, training, and coaching, ultimately creating a more resilient and sustainable supply chain for the entire beauty industry. Building a Sustainable Ecosystem: The Pillars of L'Oréal's SSD Program L'Oréal's SSD program rests on... → Full Article: https://lnkd.in/g9cCW4iH #Corporate #Implementation #CapacityBuilding #Collaboration #Development #EcoFriendly #Economy #Empowerment #Environmental #Impact #Innovation #LaborPract...
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ESG IMPLEMENTATION: FACTORS SHAPING BRAND PERCEPTION? Consumers tend to be more loyal and are 46% more likely to recommend a brand to others based on criteria that represent minimum ESG standards from a Social (e.g. involvement in local communities) and Environmental (e.g. contribution to waste reduction) perspective according to the Empathy Index conducted by MullenLowe. MullenLowe's Empathy Index is a tool that evaluates Romanian consumers' perceptions of brands, providing different levels of empathy. Among the six categories analyzed, the brands considered most empathetic by Romanians are: Gerovital (94/100), Nivea (85/100), Napolact (83/100), Kinder (81/100), and Heineken (80/100). The study shows that while there is consensus on the characteristics of an empathetic brand, the importance of these traits varies by generation. For Generation X and Y, responsiveness (62%) and trust (61%) are the main attributes, whereas for Generation Z, social responsibility is the primary trait of an empathetic brand (61%). Attributes that have positioned brands like Gerovital, Nivea, Napolact, Kinder, and Heineken among the top empathetic brands in Romania include authenticity, involvement in local community issues, support for local producers, environmentally friendly products, waste reduction efforts, and collaboration with other brands to provide the best experiences. Brand empathy is crucial for driving its performance, serving as the primary linkage and differentiator between sporadic and consistent preference. A deep and well-founded understanding of the level of empathy a brand conveys to consumers represents the ultimate key to unlocking personalized engagement with the target audience. In conclusion, we observe how consumers' requirements and decision incentives are starting to align with the theoretical standards set out in the ESG regulations, therefore optimizing the company's compliance with all three sectors (Environmental, Social and Governance) appears to be relevant from both a legal and a business perspective. The comprehensive analysis can be accessed at the following link: https://lnkd.in/dAdrC7mg #enachepirtea #businesslaw #theextramile #ESG
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