At the 46th FIPP World Media Congress, revenue diversification and innovation was a central theme. Key takeaway? As Time Out Market ably demonstrates, the only limit to revenue diversification is a publisher’s imagination and bravery.
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A few key quotes:
🚀 Michelle Myers, Global Chief Revenue Officer at licensing specialists Wright’s Media, “Everyone has some kind of content that is licensable.”
🔥 Dotdash Meredith’s CIO, Dr Jon Roberts, “By ensuring that there are no bad ads on our sites, we have demonstrated that fewer, well-placed ads can generate more revenue.”
🍃 Julia Petersen, Vice President of Pricing and Sales Business at Axel Springer’s Hy, “You mustn’t overwhelm your audience with pricing options”, adding, “Your default setting must be ‘opt-in’.”
💰 Juan Señor, President, Innovation Media Consulting, “The perceived value of bundles far exceeds their costs.”
📢 MIT Sloan Management Review’s Deb Gallagher, “You must convey value and explain to your customers clearly and simply the proposition. You might have just one sentence….get it right!”
Cobus Heyl Dr. Bastian Schwithal John Schlaefli Andrea Cooper Carlotta Serantoni Joice Pilatti Michelle Spata Myers Alastair Lewis Sylkia J. Cartagena #media #monetisation #revenue #diversification #innovation
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